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For Companies At a Glance
- Tasks: Lead creative strategy and ideation for impactful paid social campaigns.
- Company: Join a dynamic agency merging top D2C expertise to drive brand growth.
- Benefits: Enjoy remote work, 30 days annual leave, and competitive salary up to £35k.
- Other info: Clear career progression opportunities in a fast-paced, collaborative environment.
- Why this job: Make your mark by crafting creative strategies that deliver real results for exciting brands.
- Qualifications: Experience in creative brief writing and a strong understanding of paid social advertising.
The predicted salary is between 35000 - 35000 £ per year.
Our Mission
Social Paradigm Group is the result of two of the UK's leading D2C agencies, Social Nucleus and Paradigm Media, merging to form a single group built around one goal: helping ambitious ecommerce brands grow profitably. With 60+ brand partners, £50M+ in annual managed ad spend, proprietary tech built in-house (AdSynth and eCompass), and elite teams across paid media, creative, email and strategy, we're building something no other agency group in the UK has under one roof.
Our Creative Strategists are at the heart of how we win for clients. The quality of what we put in front of customers is the quality of the results we deliver. That starts with creative strategy.
As a Creative Strategist, you'll sit inside one of our delivery pods, working side by side with Growth Strategists (media buyers) and Designers to turn strategy into high-performing creative that drives growth for our clients. Briefing, ideation, and creative direction are the core of what you do. You'll be the person who translates performance data, client goals, and audience insight into creative concepts that actually move the needle.
This role is ideal for someone who thrives on ideas, understands how creative drives performance on paid social, and can translate that into clear, actionable direction for designers and editors to execute.
- Creative strategy, ideation and briefing
- Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
- Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
- Translate performance data, client goals, and audience insights into creative direction that drives results
- Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
- Ad copy and creative development
- Support creative iteration by developing new angles from winning concepts
- Ensure creative output aligns with brand voice while remaining performance-led
- Contribute to email marketing strategy and creative, including campaigns and automations
- Write or brief performance-led email copy and creative direction in line with wider marketing plans
- Conduct ongoing creative and competitor research to inform ideation
- Stay up to date with platform trends, ad formats, and creative best practices
- Feed insights back into the wider creative team to raise the standard across the group
- Collaboration and quality control
- Work closely with Growth Strategists to align creative strategy with account goals and performance feedback
- Collaborate with designers and contractors to ensure creative briefs are executed to a high standard
- Operate to the group's creative and reporting standards, maintaining consistency across every client you work on
- Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard
Requirements:
- Strong creative ideation and briefing skills
- Proven experience writing high-quality creative briefs for paid ads
- Experience with ad copywriting and performance-led creative
- Email marketing experience, including campaigns and/or automations
- Strong understanding of paid social advertising, Meta and TikTok preferred
- A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers
- High standards, attention to detail, and the ability to give and receive creative feedback constructively
- Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable
60+ brand partners across health, wellness, lifestyle, fashion and more. Clear career progression — the group is growing and new leadership roles are being created as we scale. Fully remote, 30 days annual leave, birthday off, monthly team days and socials. Competitive base salary up to £35k.
Brand & Creative Strategist | Contract employer: Social Paradigm Group
Contact Detail:
Social Paradigm Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Creative Strategist | Contract
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your work. Whether it’s a portfolio or case studies, let your creativity shine through.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Social Paradigm Group, and express your interest. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in paid social and creative strategies. This knowledge will not only help you in interviews but also show that you’re genuinely passionate about the field.
We think you need these skills to ace Brand & Creative Strategist | Contract
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can turn ideas into action, so make sure your application reflects that.
Tailor Your Briefs: Just like you would with a creative brief, tailor your application to fit the role. Highlight your experience in writing high-quality briefs and how you've translated data into creative concepts. We want to see how you can bring our clients' goals to life!
Be Performance-Driven: We love numbers as much as we love creativity! Make sure to mention any past successes where your creative strategies led to measurable results. Show us that you understand the impact of creative on performance, especially in paid social.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Social Paradigm Group
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in paid social advertising, especially on platforms like Meta and TikTok. Be ready to discuss how creative strategies can drive performance and share examples of your past work that highlight your understanding of this.
✨Master the Brief
Get familiar with writing high-quality creative briefs. During the interview, be prepared to explain your process for translating client goals and audience insights into actionable creative direction. Show them you can create briefs that designers can execute without any confusion.
✨Showcase Your Collaboration Skills
This role involves working closely with Growth Strategists and Designers, so be ready to talk about your experience collaborating with different teams. Share specific examples of how you've aligned creative strategies with account goals and how you handle feedback constructively.
✨Bring Data to the Table
Demonstrate your performance mindset by discussing how you've used data to inform your creative decisions in the past. Be prepared to give examples of how you've translated performance metrics into successful campaigns, and how you ensure your creative output meets high standards.