At a Glance
- Tasks: Lead international launch planning for specialty pharmaceuticals, focusing on patient identification and engagement.
- Company: Join Sobi, a global leader in specialty pharmaceuticals dedicated to rare disease patients.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Work in a dynamic, ethical environment with a focus on data privacy and compliance.
- Why this job: Make a real difference in patients' lives while working with innovative healthcare solutions.
- Qualifications: 8+ years in commercial launch experience, strong stakeholder management, and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
The Specialty Care Launch Lead, International is responsible for launch readiness and cross-regional pre-launch activities across the International region, with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobi’s mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial, Medical and Market Access, as well as external partners, to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks, digital engagement approaches, AI-enabled insights and performance metrics that translate scientific insights into actionable plans—while upholding high ethical standards, data privacy, compliance and patient-centricity.
Key responsibilities
- Lead end-to-end International launch planning and execution—from disease awareness to patient identification, referral and appropriate next steps—adapting to country-specific requirements.
- Identify key barriers and risks to launch success, design mitigation plans and track impact across markets.
- Develop stakeholder segmentation and engagement strategies across HCPs, payers and patient organisations, ensuring fair-balanced, compliant materials and interactions.
- Partner closely with Medical Affairs to align scientific narrative, medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics.
- Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services.
- Enable affiliates/partners through launch toolkits, capability building, training and readiness milestones; ensure consistent measurement and ways of working.
- Define and run KPIs and dashboards (e.g., diagnostic access, time-to-diagnosis, referral conversion, stakeholder reach/engagement quality) and drive continuous improvement.
- Drive the development and deployment of digital launch enablers, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation and virtual/hybrid education formats.
- Use data, analytics and compliant AI-enabled tools to improve launch planning, stakeholder segmentation, insight synthesis, content personalisation and performance optimisation across markets.
- Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective, high-quality and compliant execution.
- Operate within all applicable laws, industry codes and Sobi policies, maintaining strong integrity, data privacy and non-promotional conduct.
Qualifications
- 8+ years of commercial and launch experience (local and international/global), ideally in metabolic and/or dyslipidaemia disease areas.
- Demonstrated track record of international launch planning and execution in a matrix environment.
- Experience building patient identification and referral approaches (e.g., diagnostic pathway development, disease awareness programmes, field enablement).
- Strong stakeholder management and cross-functional collaboration; ability to translate scientific insights into actionable plans and measurable outcomes.
- Excellent communication skills and scientific literacy; confident working with Medical Affairs and external experts.
- Confident, day-to-day user of enterprise AI productivity tools — Microsoft 365 Copilot (across Word, Excel, PowerPoint, Outlook, Teams) — able to translate that fluency into faster, better team output.
- Comfortable reading and acting on commercial dashboards (Power BI or equivalent) and standard analytics outputs (segmentation, performance KPIs, omnichannel engagement metrics).
- Ability to scope digital and AI use cases— translating commercial needs into deliverable, compliant solutions and governing the work end-to-end.
- Fluent English; additional languages are an advantage.
All your information will be kept confidential according to EEO guidelines.
Specialty Care Launch Lead in Cambridge employer: Sobi
Sobi is an exceptional employer that champions a diverse and inclusive work culture, fostering collaboration among professionals from various backgrounds in research, healthcare, and academia. With a strong commitment to employee growth, Sobi offers extensive training and development opportunities, particularly in the dynamic field of specialty pharmaceuticals, ensuring that employees are well-equipped to make a meaningful impact on the lives of patients with rare diseases. Located in a vibrant international setting, Sobi provides a unique chance to engage in innovative projects while upholding high ethical standards and patient-centric values.
StudySmarter Expert Advice🤫
We think this is how you could land Specialty Care Launch Lead in Cambridge
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Sobi. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Sobi.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Sobi. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Sobi is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Specialty Care Launch Lead in Cambridge
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Sobi!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Sobi that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Sobi!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Sobi, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Sobi
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Sobi that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Sobi’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
