Senior Brand Manager, sHTG in Cambridge

At Sobi, the work we do every day redefines the standards of care and transforms the lives of people living with rare diseases. As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo. We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

About the role

As Brand Manager, you will shape launch strategy, lead cross‑functional collaboration, and both execution and monitoring of launch plans and serve as the strategic and operational driver for the product throughout its lifecycle. This role is ideal for someone who thrives in sHTG, enjoys translating insights into impactful action, and brings energy, creativity and a strong scientific mindset. The job may require the working of occasional unsociable hours; some weekend working and some overnight stays may be required for key meetings such as conferences or training events and therefore the candidate will need to be able to attend for such occasions. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Associate Marketing Director, Specialty Care. Travel to and from the office is not reimbursed, all other business travel falls within the expenses policy of reimbursement.

Your impact will include:

• Leading launch and lifecycle strategy for FCS and sHTG, translating global strategy into effective local execution across the full product lifecycle, from launch to growth.
• Driving cross‑functional collaboration with Medical, Market Access, Sales, Regulatory and global teams to ensure aligned planning, launch readiness, training and high‑quality execution.
• Owning brand leadership and planning, including the annual brand plan, promotional strategy, congresses, advisory boards, speaker programmes and customer‑facing educational initiatives across digital, printed and in‑person channels.
• Leveraging insights, analytics and performance data to guide decision‑making, monitor brand performance, manage budget, evaluate ROI and continuously optimise impact and customer experience.
• Ensuring compliant execution of all activities in line with regulatory requirements, internal governance standards and Sobi values and behaviours.

About you

You’re a creative problem‑solver and a confident digital marketer who thrives on turning insight into action. With a strong grasp of digital tools and a passion for impactful communication, you’re ready to take the lead in delivering engaging, data‑driven campaigns. You bring energy, precision, and a growth mindset — and you’re excited to make a real difference where it matters most.

What are we looking for:

• Proven experience in relative therapy area pharmaceutical brand management (sHTG).
• Experience leading a product launch.
• Cross functional leadership and influence.
• Solid understanding of pharmaceutical marketing principles and compliance frameworks.
• Strong digital capability across CRM, content platforms, and multichannel engagement.
• Exceptional communication, influencing and stakeholder‑management skills.
• Proven ability to work cross‑functionally, lead without authority, and manage complexity.
• Analytical, data‑driven, with the ability to simplify complex scientific information.
• High energy, creativity, agility and a proactive, solutions‑orientated mindset.
• Ability to work independently while maintaining high accuracy and accountability.

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!

Additional Information

How to apply

We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English.

Why Join Us?

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Emphasis on work/life balance.
• Collaborative and team‑oriented environment.
• Opportunities for professional growth.
• Diversity and Inclusion.
• Competitive compensation for your work.
• Making a positive impact to help ultra‑rare disease patients who are in need of life saving treatments.

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day‑to‑day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you. We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first‑hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground‑breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.