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- Tasks: Lead UK & Ireland marketing for a key brand in haematology and nephrology.
- Company: Sobi is a global biopharmaceutical company focused on rare diseases.
- Benefits: Enjoy a hybrid work model, competitive pay, and a strong emphasis on work/life balance.
- Why this job: Make a real impact in patients' lives while working in a dynamic, inclusive environment.
- Qualifications: 5+ years in pharmaceutical marketing; experience in nephrology preferred.
- Other info: Join a diverse team committed to challenging the status quo and driving growth.
The predicted salary is between 36000 - 60000 £ per year.
1 week ago Be among the first 25 applicants
Company Description
Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!
Company Description
Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!
At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.
As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.
We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.
Job Description
We’re looking for a strategic, hands-on Brand Lead to take full ownership of UK & Ireland marketing initiatives for one of Sobi’s most important brands — established in haematology, and on the cusp of a high-profile expansion into nephrology. You will lead cross-functional teams, steer national strategy, and collaborate closely with global colleagues to bring life-changing treatments to patients.
This is a pivotal opportunity to drive the success of a brand at the intersection of strong legacy and future growth — while representing the voice of the UK affiliate on the global stage. Occasional travel, including overnight stays and weekend work, may be required for congresses, training events and cross-market coordination.
The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum in Granta Park, Cambridge, reporting to the Business Unit Director – Haematology and Nephrology.
Your impact will include
- Own and execute the UK & Ireland marketing strategy across two therapeutic areas
- Lead the development and roll-out of brand plans, adapting global strategy for local needs
- Drive omnichannel marketing initiatives with strong digital execution and metrics
- Engage and build relationships with KOLs, patient organisations and healthcare stakeholders
- Act as Patient Support Programme Lead for both established and future initiatives
- Coordinate with market access and medical teams to support HTA submissions and training
- Monitor brand performance, optimise budget, and contribute local insight to global strategy
Qualifications
About you
You bring strong commercial acumen and strategic vision, balanced by a hands-on approach to execution. You’re comfortable leading cross-functional teams, shaping conversations with senior stakeholders, and representing the UK affiliate within global projects. Agile, analytical and collaborative, you thrive in a dynamic, purpose-driven environment and are ready to make a real impact in rare disease.
What We’re Looking For
- Minimum 5 years’ brand/marketing experience in the pharmaceutical industry, experience in Nephrology is highly desirable
- Degree in a relevant field – scientific, medical or business preferred
- Haematology or nephrology experience (in marketing or sales) strongly preferred
- Proven success with both established brands and product launches
- Experience working in a matrixed, cross-functional environment (local and global)
- Strong knowledge of omnichannel and digital platforms (e.g. Veeva, Salesforce, Qlik)
- Deep understanding of the NHS and funding/reimbursement processes in the UK & Ireland
Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!
Additional Information
How to apply
We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English.
Why Join Us?
Here At Sobi, Our Mission And Culture Get Us Excited To Come To Work Every Day, But Here Are a Few More Reasons To Join Our Team
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Opportunities for professional growth
- Diversity and Inclusion
- Competitive compensation for your work
- Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Pharmaceutical Manufacturing
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Senior Brand Manager PNH/C3G employer: Sobi - Swedish Orphan Biovitrum AB (publ)
Contact Detail:
Sobi - Swedish Orphan Biovitrum AB (publ) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager PNH/C3G
✨Tip Number 1
Familiarise yourself with Sobi's mission and values, especially their focus on rare diseases. This will help you align your responses during interviews and demonstrate your passion for making a difference in patients' lives.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, particularly those with experience in nephrology and haematology. Engaging with key opinion leaders (KOLs) can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in omnichannel marketing and digital platforms relevant to the pharmaceutical sector. Being knowledgeable about tools like Veeva and Salesforce will give you an edge in discussions about marketing strategies.
✨Tip Number 4
Prepare to discuss your experience in cross-functional team leadership. Highlight specific examples where you've successfully collaborated with diverse teams to achieve marketing goals, as this is crucial for the Senior Brand Manager role.
We think you need these skills to ace Senior Brand Manager PNH/C3G
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the pharmaceutical industry. Emphasise any specific achievements in nephrology or haematology to align with Sobi's focus.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision and hands-on approach. Mention how your skills can contribute to Sobi's mission of transforming lives for patients with rare diseases.
Highlight Cross-Functional Experience: In your application, emphasise your experience working in cross-functional teams. Provide examples of how you've successfully collaborated with various stakeholders to drive marketing initiatives.
Showcase Digital Marketing Skills: Given the emphasis on omnichannel marketing, detail your experience with digital platforms like Veeva or Salesforce. Include metrics or results from past campaigns to demonstrate your effectiveness.
How to prepare for a job interview at Sobi - Swedish Orphan Biovitrum AB (publ)
✨Understand the Brand and Market
Before your interview, make sure to research Sobi's brand and its position in the haematology and nephrology markets. Familiarise yourself with their products, recent news, and how they differentiate themselves from competitors. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Cross-Functional Experience
Given the role's emphasis on leading cross-functional teams, prepare examples from your past experiences where you've successfully collaborated with different departments. Highlight specific projects where your strategic vision and hands-on approach made a significant impact.
✨Demonstrate Digital Savvy
As the role requires strong knowledge of omnichannel and digital platforms, be ready to discuss your experience with tools like Veeva, Salesforce, or Qlik. Share specific instances where you used these platforms to drive marketing initiatives or improve brand performance.
✨Align with Company Values
Sobi values Care, Ambition, Urgency, Ownership, and Partnership. Think of examples from your career that reflect these values and be prepared to discuss them during the interview. This alignment will demonstrate that you're not just a fit for the role, but also for the company culture.
