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- Tasks: Lead global brand strategy and create impactful disease education campaigns.
- Company: Join Sobi, a dedicated biopharmaceutical company focused on rare diseases.
- Benefits: Competitive pay, work/life balance, and opportunities for professional growth.
- Other info: Dynamic culture that empowers you to innovate and collaborate.
- Why this job: Make a real difference in patients' lives while working with a passionate team.
- Qualifications: Experience in pharmaceutical brand management and strong digital skills required.
The predicted salary is between 72000 - 108000 £ per year.
Company Description
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Here are a few reasons to join our team:
- Competitive compensation for your work
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Opportunities for professional growth
- Diversity and Inclusion
- Making a positive impact to help ultra-rare disease patients who are in need of life-saving treatments
Job Description
The role will lead the global disease state awareness and education (DSA/E) strategy for high-visibility global brand (sHTG), shaping the market through insight-led, unbranded campaigns, credible educational resources, and meaningful clinician engagement. Partnering across Medical, Market Access, Regulatory, Compliance, Legal and Finance, plus regional teams and affiliate commercial teams, you’ll turn insights into high-quality programs that elevate clinical understanding, clarify patient pathways, and pave the way for successful adoption—while maintaining the highest standards of compliance.
This is a senior individual contributor leadership role designed to own DSA/E and co-lead launch-critical workstreams, in close collaboration with the overall asset launch leadership.
Key Responsibilities:
- Define and continuously refine the global DSA strategy for sHTG—craft the evidence-based narrative, identify knowledge gaps, and translate insights into omnichannel education that shapes understanding and treatment pathways.
- Embed DSA plans into the Global Commercialization Plan and annual brand planning, aligning with asset milestones and lifecycle priorities.
- Lead creation of unbranded campaigns, HCP learning journeys, modules, and toolkits (slides, leave-behinds, videos, digital experiences); ensure scientific accuracy with Medical and external experts.
- Orchestrate efficient approval review and content governance using enterprise approval systems.
- Lead a globally orchestrated, omnichannel activation of disease-state education—owning media strategy and purchasing (paid search, programmatic, social, endemic HCP channels) and the centralized creation of global master assets.
- Drive compliant localization, dissemination, and optimization with regions and affiliates to ensure consistent narrative, efficient spend, and measurable impact across markets.
- Partner with KOLs/HCPs to pressure-test the story, co-create education; ensure a consistent, compliant scientific narrative across channels and geographies.
- Build strong two-way partnerships with regions and affiliates—capture local insights, adapt global assets, and upskill field teams through launch-readiness training and clear playbooks.
- Own the commercial disease-education presence at priority congresses: booth design and education, and scientific exchange in partnership with Medical and agencies.
- Commission and synthesize market research/analytic readouts to inform DSA decisions; define KPIs (awareness, reach, engagement quality, referral intent, content effectiveness) and optimize based on data.
- Manage the budget for DSA programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values.
Qualifications:
- Proven experience in global pharmaceutical brand management, ideally with cardiometabolic experience.
- Solid understanding of pharmaceutical marketing principles and compliance frameworks.
- Demonstrated expertise in unbranded/disease state education: strategy, content development, KOL engagement, congress planning, and field enablement in a matrix environment.
- Strong digital capability across CRM, content platforms, and multichannel engagement.
- Proficiency with approval systems and compliant content workflows (e.g., Veeva).
- Excellent communication and influence across functions, cultures, and seniority levels.
- Proven ability to work cross-functionally, lead without authority, and manage complexity.
- Strong analytical skills; comfortable interpreting clinical and market data to guide decisions and measure impact.
- Strong team player with the ability to work independently while maintaining high accuracy and accountability.
- High energy, creativity, agility and a proactive, solutions-oriented mindset.
- Travel requirement is approximately 20%.
Additional Information
All Sobi employees need to demonstrate behaviours in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us
We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
Global Brand Director sHTG employer: Sobi - Swedish Orphan Biovitrum AB (publ)
Contact Detail:
Sobi - Swedish Orphan Biovitrum AB (publ) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Director sHTG
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to rare diseases. This will help you tailor your answers and show that you're genuinely interested in being part of the Sobi team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Global Brand Director sHTG. Highlight your expertise in unbranded campaigns and cross-functional collaboration to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Sobi and making a difference in the lives of those affected by rare diseases.
We think you need these skills to ace Global Brand Director sHTG
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Brand Director role. Highlight your experience in global pharmaceutical brand management and any relevant projects that showcase your skills in unbranded disease state education.
Showcase Your Passion: Let your enthusiasm for improving the lives of patients with rare diseases shine through. Share personal stories or experiences that connect you to Sobi's mission, as this will resonate with us and show that you're a great fit for our culture.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out, and ensure your language aligns with the job description to demonstrate your understanding of the role.
Apply Through Our Website: We encourage you to apply directly through our website. This not only streamlines the process but also ensures your application reaches the right people at Sobi. Plus, it shows your commitment to joining our team!
How to prepare for a job interview at Sobi - Swedish Orphan Biovitrum AB (publ)
✨Know Your Stuff
Before the interview, dive deep into Sobi's mission and values. Understand their commitment to rare diseases and how your experience aligns with their goals. Be ready to discuss how you can contribute to their innovative therapies and patient-focused approach.
✨Showcase Your Collaboration Skills
This role requires working across various teams like Medical, Market Access, and Compliance. Prepare examples of past experiences where you've successfully collaborated with different departments. Highlight your ability to lead without authority and manage complex projects.
✨Be Data-Driven
Since the position involves defining KPIs and optimising strategies based on data, come prepared with examples of how you've used analytics in previous roles. Discuss how you interpret clinical and market data to guide decisions and measure impact effectively.
✨Engage with Passion
Sobi values high energy and a proactive mindset. During the interview, express your enthusiasm for the role and the impact it can have on patients with rare diseases. Share your creative ideas for unbranded campaigns and disease state education that resonate with their mission.