Brand Manager Haemophilia/Nephrology

At Sobi, the work we do every day redefines the standards of care and transforms the lives of people living with rare diseases. As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo. We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

About the role

As Brand Manager working across four key products you will support the omnichannel execution of our haemophilia and nephrology portfolio across the UK and Ireland. You’ll apply cutting-edge digital strategy and tools to one of the most meaningful spaces in healthcare — rare disease. In this high-impact role, you’ll collaborate with product leads to localise strategy, manage digital platforms and campaigns, and translate data into actionable insights that drive success. You’ll be central to bringing campaigns to life through Veeva, SobiPro, and key marketing and analytics platforms, ensuring compliance and innovation go hand-in-hand. Occasional weekend and overnight travel may be required to support events, congresses and training sessions. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Marketing Manager – Haemophilia.

Your impact will include:

• Bring innovative approaches to digital implementation of brand strategy across haemophilia and nephrology
• Plan, manage and analyse omnichannel campaigns across key platforms (e.g. Veeva, Salesforce, ON24, Drupal)
• Collaborate with internal teams and agencies to produce compliant, engaging promotional materials
• Manage marketing assets and approval processes using Veeva PromoMats and CLM
• Deliver insights and optimisation recommendations using tools like Qlik, Tableau or Power BI
• Provide digital support for events, speaker meetings and HCP engagement initiatives
• Contribute to KOL planning with a digital engagement focus
• Support the sales team with training and digital content enablement

About you

You’re a creative problem-solver and a confident digital marketer who thrives on turning insight into action. With a strong grasp of digital tools and a passion for impactful communication, you’re ready to take the lead in delivering engaging, data-driven campaigns. You bring energy, precision, and a growth mindset — and you’re excited to make a real difference where it matters most.

• Degree in Science, Business, Marketing or a Digital-related field
• Minimum 2 years’ experience in pharmaceutical brand management within the UK
• Proven success in digital and omnichannel marketing, ideally in rare disease, haematology or nephrology
• Deep knowledge of ABPI and IPHA Codes of Practice; ABPI qualification desirable
• Proficiency in digital marketing tools and platforms such as Veeva, Salesforce Marketing Cloud, ON24, Drupal, Qlik/Tableau, and Adobe Creative Suite
• Excellent understanding of the NHS landscape, access and funding pathways across the UK and Ireland
• Strong analytical, communication and project management skills
• Highly collaborative, energetic, and adaptable in a fast-paced environment
• Full UK driving license

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!

We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume.

Why Join Us?

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of effective treatments

Sobi is a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. We are a specialised international biopharmaceutical company transforming the lives of people with rare and debilitating diseases, providing reliable access to innovative medicines in the areas of haematology, immunology, and specialty care. Sobi’s share is listed on Nasdaq Stockholm.

We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them. As a specialised biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.