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- Tasks: Create engaging video and social media content to attract prospective students.
- Company: SOAS University of London, a vibrant hub for diverse academic experiences.
- Benefits: 30 days holiday, flexible working, professional development, and health initiatives.
- Why this job: Shape the university's digital presence and tell compelling stories that inspire future students.
- Qualifications: Strong video production skills and experience in social media content creation.
- Other info: Join a dynamic team with excellent career growth opportunities.
The predicted salary is between 36000 - 43000 £ per year.
SOAS University of London is seeking a creative and strategic Senior Content Officer (Video and Social Media) to help shape our digital presence and engage prospective students around the world. This role sits within the Marketing, Student Recruitment and Admissions (MSRA) Directorate, which leads the university’s global marketing and recruitment activity. You will play a key role in telling the SOAS story through compelling video and social media content, helping to showcase our unique academic offer, diverse student community and global outlook.
You will produce high-quality digital content that supports student recruitment and brand awareness, working closely with colleagues across the university and leading our Student Content Creators programme. This is an exciting opportunity for a creative digital storyteller with strong video production skills, awareness of social media trends and a passion for higher education.
The MSRA Directorate ensures recruitment targets are achieved by attracting and admitting well-qualified applicants. This includes delivering marketing campaigns that communicate the values of SOAS and the benefits of studying here, alongside recruitment activity across UK, EU and international markets for programmes delivered on campus, online and through overseas partnerships.
Responsibilities
- Lead video content production
- Produce, film, edit and publish engaging video content across platforms including Instagram, TikTok, LinkedIn, YouTube and the website
- Create content such as student stories, academic interviews, programme videos, campus tours and recruitment event coverage while managing the full production process from concept and scripting to publishing and optimisation
- Manage SOAS’s YouTube presence
- Grow and optimise the university’s YouTube channel, ensuring videos include SEO, thumbnails and descriptions, and refining content using analytics and insights
- Deliver impactful social media content
- Plan and publish engaging posts aligned with recruitment campaigns and events while maintaining a forward-planning content calendar supporting activities such as Open Days and conversion campaigns
- Work with internal stakeholders to identify and capture authentic stories across the university
- Lead the SOAS Student Content Creators programme
- Recruit, train and manage a diverse group of student creators, mentoring them in storytelling, videography and social media content creation, and reviewing user-generated content to ensure quality and brand alignment
- Use data to drive performance
- Monitor and report on content performance across platforms, identifying trends and opportunities to increase reach, and tracking competitor activity within the higher education sector
About you
We are looking for someone who combines creative storytelling, strong video production skills and strategic thinking. You will have experience creating digital and video content for social media and strong video production and editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, After Effects or Canva. You will also have experience developing content strategies that drive engagement and brand awareness, excellent storytelling and visual communication skills, a strong understanding of social media platforms and analytics, and experience collaborating with multiple stakeholders. You will be able to translate complex ideas into engaging and accessible digital content.
We Offer
- Generous Holiday Entitlement: 30 days annual leave, plus bank holidays and up to 5 closure days
- Flexible Working Arrangements: We recognise the importance of flexibility and offer options to help you manage your professional and personal commitments effectively.
- Generous occupational pension scheme: To provide financial security for your future
- Learning and Development: We are dedicated to your professional growth and development and offer diverse learning and development opportunities to enhance your skills and advance your career.
- Health and Well-being Initiatives: Take advantage of our cycle to work scheme, eye tests, and season ticket loan to support your health and mobility.
- Enhanced Family Leave: We offer enhanced maternity, paternity & partner leave, and shared parental leave to support you during significant life events.
- Employee Assistance Programme: Access our confidential EAP for advice and support whenever needed.
- Discounted Gym Membership: Maintain your fitness with our discounted gym membership.
How to Apply
Please complete the online application form, upload your CV and a supporting statement. Closing date: 06 April 2026.
Use of AI
While AI tools can be beneficial, we value the personal touch and authenticity in job applications. We encourage you to highlight your unique experience, knowledge, skills, and abilities, ensuring all information is accurate. Please use AI tools responsibly and with integrity throughout the application and selection process.
Further information: Successful candidates must demonstrate eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. We are not able to offer sponsorship for candidates who do not currently have the right to work in the UK. If you have any questions please contact us via the HR Contact Form | SOAS.
For information on how and why SOAS processes personal data about its job applicants, please read our Job Applicant Notice.
Senior Content Officer (Video and Social Media) in Camden Town employer: SOAS University of London
Contact Detail:
SOAS University of London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Officer (Video and Social Media) in Camden Town
✨Tip Number 1
Get your portfolio sorted! Showcase your best video and social media work. Make sure it’s easy to navigate and highlights your storytelling skills. We want to see how you can bring the SOAS story to life!
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. Don’t be shy—reach out to current SOAS employees and ask about their experiences. We love seeing candidates who are genuinely interested!
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research SOAS, its values, and recent campaigns. Think about how your skills can help us engage prospective students. Show us you’re passionate about higher education!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love when candidates take the initiative to follow our process. Let’s make this happen together!
We think you need these skills to ace Senior Content Officer (Video and Social Media) in Camden Town
Some tips for your application 🫡
Show Off Your Creativity: This role is all about storytelling, so make sure your application reflects your creative flair! Use engaging language and showcase your unique style in your CV and supporting statement.
Tailor Your Application: Don’t just send a generic application. Take the time to align your skills and experiences with the job description. Highlight your video production skills and social media savvy to show us you’re the perfect fit!
Be Authentic: We love a personal touch! Share your genuine passion for higher education and how your experiences have shaped your approach to content creation. Let your personality shine through!
Follow the Application Process: Make sure to apply through our website as instructed. Complete the online application form, upload your CV, and include a strong supporting statement. We can’t wait to see what you bring to the table!
How to prepare for a job interview at SOAS University of London
✨Showcase Your Creative Portfolio
Make sure to bring along a portfolio of your previous video and social media work. Highlight projects that demonstrate your storytelling skills and ability to engage audiences. This will give the interviewers a clear idea of your creative capabilities and how you can contribute to their digital presence.
✨Know Your Platforms
Familiarise yourself with the latest trends and features on platforms like Instagram, TikTok, LinkedIn, and YouTube. Be ready to discuss how you would leverage these platforms for student recruitment and brand awareness. Showing that you’re up-to-date with social media trends will impress the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific content challenges or campaigns. Think about past experiences where you successfully produced engaging content or managed a project. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you use analytics to inform your content strategies. Share examples of how you've monitored performance and adjusted your approach based on data insights. This shows that you understand the importance of metrics in driving engagement and optimising content.