At a Glance
- Tasks: Lead performance marketing strategies for exciting eCommerce brands and drive measurable growth.
- Company: Join Soar Group, a top UK performance agency with a vibrant culture.
- Benefits: Enjoy £60,000-£65,000 salary, 28 days holiday, private health, and flexible work options.
- Other info: Be part of a dynamic team with excellent career progression opportunities.
- Why this job: Make a real impact in a fast-paced environment while using cutting-edge AI tools.
- Qualifications: 3+ years in paid media, strong analytical skills, and a passion for eCommerce growth.
The predicted salary is between 60000 - 65000 £ per year.
The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google. We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role is central to where it goes next.
Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed.
We're hiring a Performance Marketing Lead to drive profitable growth across a portfolio of ambitious eCommerce brands. This role sits at the intersection of paid media, growth strategy, creative performance, and commercial decision-making. You'll act as the strategic owner of account performance, helping brands scale efficiently through data-driven decision-making, high-performing creative, and effective media investment. You deeply understand the core levers that drive eCommerce growth: offer, conversion, creative, acquisition, retention, and budget deployment. You know how to diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that clients trust and act upon.
Working closely with Media Buyers, Growth Executives, and Creative teams, you'll identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes. This is a high-impact role for someone who thrives in fast-paced environments and enjoys combining strategic thinking, commercial leadership, and executional excellence.
Your Impact
- Own performance and growth strategy across a portfolio of eCommerce brands.
- Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets.
- Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation.
- Turn performance data into commercially-focused recommendations that drive action.
- Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance.
- Lead strategic client conversations with confidence, clarity, and commercial insight.
- Deliver measurable business outcomes through testing, iteration, and optimisation.
- Use AI tools daily to accelerate research, analysis, strategic thinking, and execution.
- Help clients connect marketing performance to long-term business growth.
Performance Strategy & Planning
- Develop and own comprehensive growth roadmaps aligned to client commercial objectives.
- Build forecasts and growth models grounded in performance data and business context.
- Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
- Analyse account performance to diagnose issues and uncover scalable growth opportunities.
- Adapt strategy proactively based on performance trends, platform changes, and client priorities.
Strategic Execution & Collaboration
- Partner closely with Media Buyers, Growth Executives, and Creative Strategists to ensure strategic plans are executed effectively.
- Clearly communicate priorities, testing frameworks, and performance objectives.
- Create alignment between strategy, creative production, and media execution.
- Improve operational efficiency through clarity, accountability, and structured processes.
- Ensure campaigns, creative, and media buying efforts remain aligned to commercial goals.
Client Leadership & Communication
- Build strong, trust-based relationships with clients as a genuine strategic partner.
- Lead strategic conversations and confidently guide clients through key growth decisions.
- Present insights, recommendations, and performance reviews in a clear and commercially-focused way.
- Own the narrative around account performance, opportunities, and next steps.
- Help clients understand not only what is happening in their business, but why it matters.
- Maintain exceptional standards of ownership, responsiveness, and communication.
Data-Driven Optimisation
- Use Shopify, Triple Whale, GA4, and platform analytics to monitor performance and identify opportunities.
- Translate complex datasets into actionable recommendations.
- Continuously optimise performance across creative, targeting, budget allocation, conversion rate, and offer positioning.
- Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
- Champion a culture of experimentation and continuous improvement.
AI & Operational Efficiency
- Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
- Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
- Identify opportunities where AI can unlock faster insight discovery or better decision‑making.
- Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.
Skills & Experience
- Minimum 3 years of hands‑on experience managing paid media campaigns across Meta and/or Google.
- Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
- Strong commercial acumen with the ability to connect marketing performance to business outcomes.
- Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
- Excellent client communication and presentation skills.
- Strong understanding of creative strategy and performance-driven messaging.
- Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
- High proficiency in Shopify, Triple Whale, GA4, and e‑commerce analytics tools.
- Strong AI fluency and comfort integrating AI into day‑to‑day workflows.
- Highly organized with strong attention to detail and prioritisation skills.
Mindset
- You take extreme ownership of outcomes and accountability for performance.
- You are commercially minded and obsessed with results.
- You are proactive, solutions‑driven, and calm under pressure.
- You communicate clearly and confidently.
- You thrive in fast‑paced, high‑performance environments.
- You are curious, adaptable, and continuously looking for ways to improve.
- You embrace AI and technology as leverage for better work and faster execution.
What Success Looks Like
- 6 Months: Consistently driving measurable growth and strategic impact across client accounts. Trusted by clients as a key strategic advisor. Improving execution quality and operational throughput across accounts. Contributing strategic insight that improves performance outcomes.
- 12 Months: Leading strategic direction across high‑value accounts with strong retention and growth outcomes. Recognised internally as a specialist in growth strategy and commercial problem‑solving. Contributing to improvements in process, strategic frameworks, and AI adoption.
- 24 Months: Seen as one of the agency’s leading growth specialists. Driving transformational growth outcomes for major e‑commerce brands. Helping shape the agency’s strategic growth philosophy and best practices.
Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work‑life balance. Benefit from our long‑service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service. Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home. Access private health and life insurance, providing additional peace of mind and support for you and your family. Participate in our company pension scheme to help you plan and save for the future. Take advantage of a one‑month annual work‑abroad allowance, giving you the flexibility to work remotely from another location each year.
Performance Marketing Lead employer: Soarwithus
Soar Group is an exceptional employer that champions a culture of extreme ownership, radical curiosity, and kind candour, making it an ideal environment for the Performance Marketing Lead role. With a flexible hybrid working model based in London, employees enjoy generous benefits including 28 days of paid holiday, private health insurance, and opportunities for professional growth through strategic client leadership and collaboration with talented teams. The company's commitment to innovation and data-driven decision-making ensures that employees are at the forefront of eCommerce marketing, driving meaningful impact for ambitious brands.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Soarwithus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Soarwithus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Soarwithus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Soarwithus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Soarwithus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Soarwithus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Soarwithus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Soarwithus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Soarwithus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Soarwithus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
