At a Glance
- Tasks: Drive TikTok Shop strategies and manage client relationships for exciting brands.
- Company: Join the UK's leading TikTok marketing agency, shaping social commerce.
- Benefits: Enjoy flexible working, private health insurance, and 28 days annual leave.
- Other info: Dynamic team culture with growth opportunities and a commitment to diversity.
- Why this job: Be at the forefront of TikTok commerce and make a real impact.
- Qualifications: 1-3 years in account management or DTC, with a passion for TikTok.
The predicted salary is between 38000 - 45000 £ per year.
Description
Job Title: Tik Tok Shop Strategist Function
Tik Tok Shop Dept | Strategy & Client Management
Location
Remote (option of working in London or Manchester offices)
Job Type
Full-Time
Reports To
Tik Tok Shop Lead
Compensation
£38,000-£45,000
About Us
For You Advertising is the UK’s leading Tik Tok marketing agency, partnering with ambitious, high-growth brands to master Tik Tok commerce.
As Tik Tok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.
As specialists on Tik Tok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel.
As a result, we are the chosen content and performance partners for Tik Tok UK’s ecommerce, DTC & Shop teams.
Dedicated support from Tik Tok alongside early access to new product features.
We are seeking A-Players to join our team of high-performance marketers.
Our mission is to be the UK’s most renowned Tik Tok marketing agency and we want you to be a part of this journey.
The Role
Owns the day-to-day social commerce strategy and client relationship for a portfolio of client accounts: communication, success, and satisfaction.
Delivers commercial reporting, works with the TTS Lead on client-level strategy, and acts as agency lead to Tik Tok per client, aligning on category strategy.
This is both a strategic and hands-on role.
Perfect for someone who lives and breathes e Commerce and Tik Tok.
For You sits at the intersection of affiliates, creators, and community.
We win affiliates before we win customers, drawing on our own proprietary creator community, in-house technology, and creative strategy to build momentum that converts.
It's a model built on real commercial signal, not just content volume, and it's what makes us Tik Tok UK's trusted commerce partner.
Requirements
- Client relationship management
- Single point of contact for assigned client accounts
- Weekly report authorship and delivery
- Monthly Deep Dive authorship and delivery (Growth-tier and above)
- Coordinate cross-department input into client deliverables (Affiliate, Commercial Ops, GMV Max)
- Tik Tok Shop Setup & Management
- Launch and maintain Tik Tok Shops for multiple brand clients.
- Manage product listings, pricing, inventory sync, promotions, and monthly Shop strategies.
- Co-ordinate with client teams for continued shop growth opportunities and strategic evolvement.
- Sales & Campaign Strategy
- Shape sales strategy for the account: promotions, product drops, and shop-led campaigns, working with Commercial Ops and Creative.
- Analyse performance metrics to diagnose conversion and engagement bottlenecks, and translate findings into next-step actions.
- Align shop strategy with paid and creative teams to ensure one coherent account strategy, not siloed initiatives.
- Commercial reporting
- Weekly performance snapshot per client
- Monthly Deep Dive presentation (Growth-tier and above)
- Contribute to QBR preparation (Senior Strategist + TTS Lead own QBR delivery)
- Forecast-vs-actual tracking against the onboarding P&L per client
- Platform representation
- Act as agency lead to Tik Tok per client: aligning on category strategy, escalation handling, and platform-level opportunities (SKM eligibility, Traffic Boosting deployment, beta access)
- Coordinate with Commercial Ops Lead on platform-level incentives
- Category strategy
- Represent the client's category context in cross-functional discussions
- Feed category-level trends into affiliate briefs, GMV Max asset selection, and commercial planning
- Affiliate Strategy (Supporting)
- Partner with the account's Affiliate Manager to ensure the affiliate programme's messaging, briefs, and creator communication stay consistent with client strategy and brand voice.
- Sense-check affiliate performance data with the Affiliate Manager and flag where strategic adjustments are needed.
- Ensure affiliate-facing reporting reflects the wider account strategy and ties back to commercial goals.
(Day-to-day affiliate management, creator outreach, and sample requests sit with the Affiliate Manager)
Benefits
- You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
- 28 days annual leave.
- Long-service reward scheme, with an additional day of annual leave awarded annually after two years of service.
- Flexible hybrid working, including access to our Central London office at The Roundhouse in Camden or Manchester.
- Private health and life insurance.
- Company pension scheme.
- One-month annual work-abroad allowance.
- Access to ongoing training, development, and progression opportunities across the Soar Group.
- Ideal background
- 1-3 years’ agency account management or DTC operator experience.
- Working knowledge of tools like Shopify, or other e Comm platforms.
- Background in digital marketing, influencer strategy, or paid social.
- Proven experience with Tik Tok Shop or other social commerce platforms (Amazon, Shopify, etc.)
- Experience with Tik Tok Creator Marketplace and Shop Affiliate features.
- Deep understanding of Tik Tok as a platform: trends, content, creators, and commerce tools.
- Numbers-literate : can read a P&L and explain variance clearly.
- Experience managing teams and/or affiliates/influencer programs.
- Excellent written communication.
- Comfortable managing multiple concurrent client relationships.
- Strong communication and client-facing skills.
- Startup or agency background is a big plus.
- Comfortable interpreting affiliate and attribution data (e. g. Cruva, Triple Whale) to diagnose what's actually driving performance, not just what correlates with it
- Understanding of affiliate-first growth models: building creator and affiliate momentum before layering in paid amplification
- Familiarity with GMV Max or equivalent paid amplification tools, used to scale proven signal rather than create it
- Analytical mindset: able to move from a data point to a clear recommendation, not just a report
Ready to drive the future of Tik Tok commerce?
Apply now with your CV and a quick note telling us why you’re the one.
For You Advertising is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard.
We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.
Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.
Tiktok Shop Strategist employer: Soar With Us
Hambi Media Ltd is an exceptional employer, offering a dynamic and collaborative work environment in the heart of Central London. With a strong focus on employee growth, we provide opportunities for professional development and creative expression within a high-performing team. Our hybrid work model promotes flexibility, while our commitment to innovative performance creative ensures that every team member plays a vital role in shaping impactful campaigns for leading D2C brands.
StudySmarter Expert Advice🤫
We think this is how you could land Tiktok Shop Strategist
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace Tiktok Shop Strategist
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Soar With Us, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Soar With Us. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Soar With Us
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Soar With Us uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Soar With Us. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
