Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage TikTok Shops, drive sales growth, and oversee campaign strategies for e-commerce brands.
- Company: For You Advertising, the UK's leading TikTok-first agency for e-commerce.
- Benefits: Competitive salary, performance bonus, flexible remote work, and extra holiday.
- Why this job: Join a dynamic team at the forefront of social commerce and make a real impact.
- Qualifications: 2-3+ years in e-commerce or digital marketing, with a passion for TikTok.
- Other info: Opportunities for career progression and structured training in a vibrant environment.
The predicted salary is between 38000 - 42000 £ per year.
Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Location: Remote (with optional London, Manchester, or Leeds office access)
Salary: £38,000 – £42,000 + Performance Bonus
About Us
For You Advertising is the UK’s leading TikTok-first agency for e-commerce brands. As TikTok’s preferred partner in the DTC and e-commerce space, we’re trusted by high-growth brands to drive sales, build full-funnel strategies, and unlock viral scale on the most powerful commerce platform of this decade. From shop setup to high-converting content, we help brands master the TikTok ecosystem. Backed by dedicated support from TikTok’s internal teams and early access to the latest tools, our team operates at the cutting edge of the social commerce revolution. We’re building the most elite TikTok commerce team in the UK—and we’re looking for A-Players who want to grow fast with us.
The Role
We’re looking for a TikTok Shop Manager to own the strategy and execution of TikTok Shops for a portfolio of e-commerce brands. This is a hybrid role: part performance strategist, part operational lead. You’ll manage the daily operations of TikTok Shops, oversee internal Affiliate Managers, and drive continuous revenue growth through best-in-class campaign, creator, and storefront execution. This is the ideal role for someone obsessed with TikTok and social commerce—someone who thrives on testing, scaling, and delivering measurable e-commerce impact.
Requirements
- TikTok Shop Strategy & Execution
- Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.
- Build and iterate monthly shop growth plans tailored to each client’s objectives.
- Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
- Report to the TikTok Shop Lead to help grow and build client relationships and portfolios.
- Affiliate & Creator Management
- Manage and support a small internal team alongside the TikTok Shop Lead (Affiliate Managers).
- Develop creator outreach strategies and sourcing to find the best creators.
- Oversee influencer recruitment, content briefing, and performance.
- Campaign Development & Sales Growth
- Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions.
- Collaborate with internal teams to align campaigns with brand goals and KPIs.
- Monitor campaign performance and adapt based on trends, data, and platform insights.
- Client Communication & Reporting
- Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
- Deliver weekly and monthly reports with clear insight on performance drivers and next-step priorities.
What Success Looks Like
- 6 Months In
- Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month-on-month growth.
- Building strong relationships with clients, internal teams, and creators.
- Streamlining internal affiliate and content workflows.
- 12 Months In
- Playing a leadership role in evolving TikTok Shop strategy across the agency.
- Helping refine our internal playbook and becoming a go-to expert in the business.
- Training and mentoring junior team members to scale our offering.
You’ll Thrive If You Are…
- A self-starter with 2–3+ years in e-commerce, social commerce, or digital marketing.
- Deeply familiar with TikTok’s platform, tools, creators, and trends.
- Confident running multiple accounts at once, balancing detail and pace.
- Strong in communication, performance analysis, and cross-functional collaboration.
- Curious, accountable, and always asking: how can we scale this further?
Bonus Points If You Have…
- Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
- Ran or supported TikTok Shop or Creator Marketplace campaigns.
- Previous agency or startup experience working across multiple brands.
Benefits
- Competitive salary + performance-based bonus
- Flexible remote-first working
- Offices in London, Manchester & Leeds (if preferred)
- Extra holiday – including your birthday off
- Annual salary reviews
- Clear progression routes into senior or leadership roles
- Structured training & development
- Team socials and off-sites
- Company pension scheme
- Annual bonus scheme
TikTok Shop Manager (For You Advertising) employer: Soar With Us
Contact Detail:
Soar With Us Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Manager (For You Advertising)
✨Tip Number 1
Get your networking game on! Connect with people in the e-commerce and TikTok space. Attend virtual events, join relevant groups, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio showcasing your best TikTok content or campaigns you've managed. This will not only highlight your creativity but also demonstrate your understanding of the platform's dynamics.
✨Tip Number 3
Prepare for interviews by brushing up on TikTok trends and e-commerce strategies. Be ready to discuss how you can drive sales and optimise shop performance. We want to see your passion for social commerce shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace TikTok Shop Manager (For You Advertising)
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your love for TikTok shine through! Share examples of how you've engaged with the platform and any creative ideas you have for e-commerce on TikTok. We want to see that you're not just familiar with it, but that you're genuinely excited about it!
Tailor Your Experience: Make sure to highlight your relevant experience in e-commerce and social commerce. Use specific examples that align with the role's requirements, like managing campaigns or working with creators. We’re looking for A-Players, so show us how you fit the bill!
Be Data-Driven: Since this role involves performance metrics and optimisations, include any data-driven results from your past roles. Whether it's improving conversion rates or driving sales growth, we want to see how you've made an impact through numbers!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at For You Advertising!
How to prepare for a job interview at Soar With Us
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok’s features, trends, and tools. Familiarise yourself with successful TikTok Shops and be ready to discuss how you would optimise them for e-commerce brands.
✨Showcase Your E-commerce Savvy
Prepare examples of your past experiences in e-commerce or social commerce. Be ready to explain how you’ve driven sales growth and improved performance metrics in previous roles.
✨Demonstrate Your Strategic Thinking
Think about how you would approach launching and managing TikTok Shops. Have a few ideas ready on shop growth plans and campaign strategies tailored to different client objectives.
✨Engage with the Interviewers
Remember, it’s a two-way street! Prepare thoughtful questions about the company’s vision for TikTok Shops and how they measure success. This shows your genuine interest and helps you assess if it’s the right fit for you.
