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- Tasks: Drive e-commerce growth by managing TikTok Shops and executing strategic campaigns.
- Company: Join the UK's leading TikTok-first agency for e-commerce brands.
- Benefits: Competitive salary, performance bonuses, flexible remote work, and extra holiday.
- Why this job: Be at the forefront of social commerce and make a real impact on brands.
- Qualifications: 2-3+ years in e-commerce or digital marketing, with a passion for TikTok.
- Other info: Opportunities for career progression and structured training in a dynamic environment.
The predicted salary is between 38000 - 42000 £ per year.
Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Core Responsibility: Drive full-funnel growth for e-commerce clients through hands-on management and strategic development of TikTok Shops
Location: Remote (with optional London, Manchester, or Leeds office access)
Salary: £38,000 – £42,000 + Performance Bonus
About Us: For You Advertising is the UK's leading TikTok-first agency for e-commerce brands. As TikTok's preferred partner in the DTC and e-commerce space, we’re trusted by high-growth brands to drive sales, build full-funnel strategies, and unlock viral scale on the most powerful commerce platform of this decade. From shop setup to high-converting content, we help brands master the TikTok ecosystem. Backed by dedicated support from TikTok's internal teams and early access to the latest tools, our team operates at the cutting edge of the social commerce revolution.
The Role: We’re looking for a TikTok Shop Manager to own the strategy and execution of TikTok Shops for a portfolio of e-commerce brands. This is a hybrid role: part performance strategist, part operational lead. You’ll manage the daily operations of TikTok Shops, oversee internal Affiliate Managers, and drive continuous revenue growth through best-in-class campaign, creator, and storefront execution. This is the ideal role for someone obsessed with TikTok and social commerce—someone who thrives on testing, scaling, and delivering measurable e-commerce impact.
Requirements:
- TikTok Shop Strategy & Execution: Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy. Build and iterate monthly shop growth plans tailored to each client’s objectives. Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value. Report to the TikTok Shop Lead to help grow and build client relationships and portfolios.
- Affiliate & Creator Management: Manage and support a small internal team alongside the TikTok Shop Lead (Affiliate Managers). Develop creator outreach strategies and sourcing to find the best creators. Oversee influencer recruitment, content briefing, and performance.
- Campaign Development & Sales Growth: Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions. Collaborate with internal teams to align campaigns with brand goals and KPIs. Monitor campaign performance and adapt based on trends, data, and platform insights.
- Client Communication & Reporting: Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations. Deliver weekly and monthly reports with clear insight on performance drivers and next-step priorities.
What Success Looks Like:
- 6 Months In: Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month-on-month growth. Building strong relationships with clients, internal teams, and creators. Streamlining internal affiliate and content workflows.
- 12 Months In: Playing a leadership role in evolving TikTok Shop strategy across the agency. Helping refine our internal playbook and becoming a go-to expert in the business. Training and mentoring junior team members to scale our offering.
You’ll Thrive If You Are… A self-starter with 2–3+ years in e-commerce, social commerce, or digital marketing. Deeply familiar with TikTok's platform, tools, creators, and trends. Confident running multiple accounts at once, balancing detail and pace. Strong in communication, performance analysis, and cross-functional collaboration. Curious, accountable, and always asking: how can we scale this further?
Bonus Points If You Have… Experience managing a DTC store on Shopify, Amazon, or WooCommerce. Ran or supported TikTok Shop or Creator Marketplace campaigns. Previous agency or startup experience working across multiple brands.
Benefits: Competitive salary + performance-based bonus. Flexible remote-first working. Offices in London, Manchester & Leeds (if preferred). Extra holiday – including your birthday off. Annual salary reviews. Clear progression routes into senior or leadership roles. Structured training & development. Team socials and off-sites. Company pension scheme. Annual bonus scheme.
TikTok Shop Manager employer: Soar With Us
Contact Detail:
Soar With Us Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Manager
✨Tip Number 1
Get your networking game on! Connect with people in the e-commerce and TikTok space. Attend virtual events, join relevant groups, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio showcasing your best TikTok content or campaigns you've managed. This will not only highlight your creativity but also demonstrate your understanding of the platform—super important for a TikTok Shop Manager!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of TikTok's latest features and trends. Be ready to discuss how you can drive growth for e-commerce brands using TikTok Shops. We want to see your passion and expertise shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search—so go ahead and hit that apply button!
We think you need these skills to ace TikTok Shop Manager
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your love for TikTok shine through! Share any personal experiences or campaigns you've run that highlight your understanding of the platform and its trends. We want to see your enthusiasm for social commerce!
Tailor Your Application: Make sure to customise your application for the TikTok Shop Manager role. Highlight relevant experience in e-commerce and digital marketing, and connect your skills to the responsibilities listed in the job description. This shows us you’re serious about joining our team!
Be Data-Driven: Since this role involves performance metrics and campaign analysis, include specific examples of how you've used data to drive growth in previous roles. We love numbers, so don’t shy away from showcasing your achievements with clear metrics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Soar With Us
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's features, trends, and tools. Familiarise yourself with successful TikTok Shops and be ready to discuss how you would manage and optimise them for e-commerce clients.
✨Showcase Your E-commerce Savvy
Prepare examples of your past experiences in e-commerce or social commerce. Be ready to talk about specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your ability to drive growth.
✨Be Ready to Discuss Metrics
Understand key performance indicators (KPIs) relevant to TikTok Shops, such as ROAS, conversion rates, and average order value. Be prepared to explain how you would analyse these metrics and use them to inform your strategy.
✨Engage with the Team Spirit
Since this role involves collaboration with internal teams and creators, show your enthusiasm for teamwork. Share examples of how you've successfully worked with others in the past and how you plan to build strong relationships in this new role.