TikTok Shop Growth Director (Hybrid)

Head of TikTok Shop For You Advertising (part of Soar Group) London, hybrid (2 days per week in Chalk Farm office) Full-time Competitive salary + performance-related bonus Build the UK's leading TikTok Shop department, not just run it For You Advertising (FYA) is Soar Group's TikTok specialist and the only agency in the UK with Triple TikTok Partner status across Marketing, Creative and Shop. Soar Group is one of the UK's fastest-growing performance marketing agencies. We drive new customer revenue for 8–9 figure DTC e-commerce brands through Meta, Google, TikTok and Performance Creative. TikTok Shop sits at the centre of the social and creator commerce business we're building. The department has grown fast on a flat, hands-on structure, and it now needs a leader to design and build what comes next. Why this role, why now? This is a Head of role, not a lead role. We aren't looking for the best operator in the room. We want the person who builds the operators, and who gets the team to a point where it runs and grows without them in the detail. You'll start by leading a talented team of Shop Managers, Affiliate Managers (in the UK and offshore) and a GMV Max Manager. Over the next 12–18 months you'll build a leadership layer underneath you, with a lead in each discipline: affiliate, shop strategy, GMV Max, LIVE, and client services. Some of those teams don't fully exist yet. Designing them is your job. As our social commerce offering grows, so does the scope of this role. There is no ceiling here. Your mission is to take us from managing shops for a fee to owning growth for our clients and sharing in it. What you'll own Commercial performance. You'll own the TikTok Shop P