TikTok Creative Strategist

Overview:

Full time, permanent. For You Advertising is the leading and fastest-growing TikTok marketing agency in the UK. Focused on helping companies take advantage of the TikTok revolution, servicing high-growth companies across DTC E-commerce, SaaS and a number of other verticals. Our credentials are unmatched, being one of the first Officially Badged Partner Agencies with TikTok. We are also partnered with the platform through their TikTok Creative Exchange and TikTok Shop.

The Role:

The Creative Strategist is not only the bridge between the client and the agency, but also an integral link between our internal teams to deliver the exceptional work we produce. You will be responsible for ensuring the agency is meeting (and exceeding!) the client’s expectations and ensuring the wider team is on track to provide continued growth for our clients on TikTok. You will reach across all key functions that go into creating our agency’s output; from initial ideation, creative briefing, Creator communications right through to final delivery. You are a continuous problem solver, managing internal and external communications, and driving projects to completion. Working alongside our TikTok marketing team, your focus will be around coming up with creative user-generated content ideas for the multitude of brands we work with. You will play a central role in helping manage micro-influencer relationships and help drive brand partnerships with creators on the platform. You will also be a key player in helping lead brand development across our client's TikTok accounts. We are looking for a confident and organised creative who can inject their passion and knowledge of TikTok and marketing into our young team.

Requirements:

• 3+ years of experience in a creative strategy or social media marketing role, preferably in an agency setting
• Proven track record of developing successful creative campaigns
• Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising
• Strong analytical skills and experience with data analysis and reporting
• Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
• Strong attention to detail and ability to manage multiple projects at once
• Knowledge of digital marketing platforms, especially TikTok, and understanding of performance marketing principles and theory

Responsibilities:

• Develop and execute social media performance creative strategies that align with our client's business objectives
• Conceptualise and execute performance creative campaigns for TikTok ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads)
• Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on TikTok, familiarity with soft and hard ad matrices
• Scripting and briefing creative for D2C campaigns
• Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns
• Work closely with an Account Manager to ensure the quality and effectiveness of our creative deliverables
• Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies
• Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results
• Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning
• Contribute to the development and implementation of For You Advertising's overall creative vision and strategy
• Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work
• Have the ability to confidently write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads
• Create intricate and in-depth briefs for user generated content (UGC) creators
• Ability to understand human psychology, sociology & why people buy things

Attitude:

• Will take complete ownership of successes and failures, with a growth-first approach that prioritises client outcomes
• Commercially minded, always looking for ways to create more value for clients and the agency
• Confident in leading communications, setting the tone for client relationships, and influencing strategy
• Are entrepreneurial with the ability to see the bigger picture
• Have a proactive solution based mindset, allowing you to positively influence change
• Have exceptional attention to detail
• Confidence in building long-term relationships with your client base and able to work pro-actively prioritising tasks efficiently
• Enjoys participating in a collaborative office with regular team building events and social activities
• Go above and beyond
• Thrive in a fast paced startup environment

Benefits:

• You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce
• Competitive salary + performance-based bonus structure
• Flexible remote work options available
• Extra holiday - take your birthday off
• Annual salary reviews
• Structured training and development
• Frequent team building activities
• Ability to progress into leadership roles
• Company pension scheme
• Annual bonus schemes