Strategic Growth Lead - E-commerce & Paid Media

Strategic Growth Lead - E-commerce & Paid Media

Full-Time 50000 - 60000 £ / year (est.) Home office (partial)
Soar With Us

At a Glance

  • Tasks: Lead growth strategies for e-commerce brands and drive high-performance execution.
  • Company: Join Soar Group, a top UK performance agency with a vibrant culture.
  • Benefits: Enjoy 28 days holiday, private health insurance, and flexible hybrid work.
  • Other info: Dynamic environment with opportunities for career growth and AI integration.
  • Why this job: Make a real impact on ambitious brands while developing your strategic skills.
  • Qualifications: 3+ years in paid media with strong analytical and communication skills.

The predicted salary is between 50000 - 60000 £ per year.

Senior Growth Strategist Function: Growth Strategy | Performance Marketing | Paid Media

Reports to: Head of Growth

Location: Hybrid (UK-based), with optional access to our London office

Seniority Level: Mid-Senior

Compensation: £50,000 – £60,000 +Benefits Scheme + 28 Days Paid Holiday + Private Health

About Soar Group

The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google. We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role is central to where it goes next.

Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed.

The Opportunity

We’re hiring a Growth Strategist to lead strategic growth initiatives for a portfolio of ambitious e-commerce brands. This role is focused on owning client growth strategy, shaping commercial direction, and driving high-performance execution across paid media and creative. You’ll act as a trusted advisor to clients - helping them identify opportunities, solve growth challenges, and scale profitably through clear strategic thinking and data-backed decision-making. You deeply understand the core levers that drive e-commerce growth: offer, conversion, creative, customer acquisition, and budget deployment. You know how to diagnose issues quickly using data, uncover opportunities others miss, and confidently present solutions that clients immediately buy into. You’ll work closely alongside Media Buyers and Growth Executives to ensure strategic plans are executed effectively, campaigns move quickly, and performance continues to improve. You’re a strong communicator who can delegate clearly, align teams around priorities, and create momentum across accounts. This is a high-impact role for someone who thrives at the intersection of strategy, execution, commercial thinking, and client leadership.

Your Impact

  • Own strategic growth direction for a portfolio of e-commerce brands.
  • Build and lead growth roadmaps tied to revenue, acquisition, and profitability targets.
  • Diagnose growth opportunities and bottlenecks across offer, conversion, creative, landing pages, and budget allocation.
  • Turn performance data into commercially-focused recommendations clients trust and act on.
  • Drive campaign execution alongside Media Buyers and Growth Executives to maximise quality and throughput.
  • Lead strategic client conversations with confidence and clarity.
  • Deliver measurable business outcomes through testing, iteration, and strategic thinking.
  • Use AI tools daily to improve efficiency, accelerate insight discovery, and increase execution speed.
  • Help clients connect day-to-day marketing activity to long-term commercial growth.

Growth Strategy & Planning

  • Develop and own comprehensive growth roadmaps aligned to client commercial goals.
  • Build accurate forecasts and growth models grounded in performance data.
  • Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
  • Analyse account performance to diagnose issues and uncover scalable growth opportunities.
  • Adapt strategy proactively based on performance trends, platform shifts, and client priorities.
  • Recommend strategic solutions with confidence and commercial clarity.

Strategic Execution & Collaboration

  • Work closely with Media Buyers and Growth Executives to ensure strategic plans are executed effectively.
  • Clearly communicate strategic priorities, testing roadmaps, and performance objectives.
  • Delegate effectively and create alignment between strategy, creative, and execution.
  • Improve operational throughput by increasing clarity, efficiency, and accountability across accounts.
  • Ensure campaigns, creative, and media buying efforts remain aligned to client growth goals.

Client Leadership & Communication

  • Build strong, trust-based relationships with clients as a true strategic growth partner.
  • Lead strategic conversations and confidently guide clients through performance decisions.
  • Present insights and recommendations in a clear, commercially-focused way.
  • Set the narrative around account performance, opportunities, and next steps.
  • Help clients understand not just what is happening in their business, but why it matters.
  • Maintain a high standard of ownership, responsiveness, and communication.

Data-Driven Optimisation

  • Use Shopify, Triple Whale, GA4, and ad platform analytics to monitor performance and identify opportunities.
  • Translate complex data into actionable strategic recommendations.
  • Continuously optimise account performance across creative, budget allocation, targeting, conversion rate, and offer positioning.
  • Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
  • Drive a culture of experimentation and continuous improvement across accounts.

AI & Operational Efficiency

  • Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
  • Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
  • Identify opportunities where AI can unlock faster insight discovery or better decision-making.
  • Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.

Skills & Experience

  • Minimum 3 years of hands‑on experience managing paid media campaigns across Meta and/or Google.
  • Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
  • Strong commercial acumen with the ability to connect marketing performance to business outcomes.
  • Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
  • Excellent client communication and presentation skills.
  • Strong understanding of creative strategy and performance‑driven messaging.
  • Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
  • High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools.
  • Strong AI fluency and comfort integrating AI into day‑to‑day workflows.
  • Highly organised with strong attention to detail and prioritisation skills.

Mindset

  • You take extreme ownership of outcomes and accountability for performance.
  • You are commercially minded and obsessed with results.
  • You are proactive, solutions‑driven, and calm under pressure.
  • You communicate clearly and confidently.
  • You thrive in fast‑paced, high‑performance environments.
  • You are curious, adaptable, and continuously looking for ways to improve.
  • You embrace AI and technology as leverage for better work and faster execution.

What Success Looks Like

  • 6 Months: Consistently driving measurable growth and strategic impact across client accounts. Trusted by clients as a key strategic advisor. Improving execution quality and operational throughput across accounts. Contributing strategic insight that improves performance outcomes.
  • 12 Months: Leading strategic direction across high‑value accounts with strong retention and growth outcomes. Recognised internally as a specialist in growth strategy and commercial problem‑solving. Contributing to improvements in process, strategic frameworks, and AI adoption.
  • 24 Months: Seen as one of the agency’s leading growth specialists. Driving transformational growth outcomes for major e‑commerce brands. Helping shape the agency’s strategic growth philosophy and best practices.

Benefits

  • Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work‑life balance.
  • Benefit from our long‑service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
  • Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
  • Access private health and life insurance, providing additional peace of mind and support for you and your family.
  • Participate in our company pension scheme to help you plan and save for the future.
  • Take advantage of a one‑month annual work‑abroad allowance, giving you the flexibility to work remotely from another location each year.

Strategic Growth Lead - E-commerce & Paid Media employer: Soar With Us

Soar Group is an exceptional employer that champions a culture of extreme ownership, radical curiosity, and kind candour, making it an ideal environment for growth-oriented professionals. With a hybrid working model based in London, employees enjoy a generous benefits scheme, including 28 days of paid holiday, private health insurance, and opportunities for international remote work, all while being part of a dynamic team that drives significant impact for leading e-commerce brands. The company prioritises employee development and offers a clear path for career progression, ensuring that every team member can thrive in a fast-paced, innovative setting.

Soar With Us

Contact Details:

Soar With Us Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Strategic Growth Lead - E-commerce & Paid Media

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you’re not just another candidate, but someone who truly fits into their team.

Tip Number 3

Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Keep it concise and focus on how you can drive growth and performance for their e-commerce brands.

Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and reinforces your interest in being part of their team.

We think you need these skills to ace Strategic Growth Lead - E-commerce & Paid Media

Growth Strategy
Performance Marketing
Paid Media Management
Client Communication
Data Analysis
E-commerce Analytics
Conversion Optimisation

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the Strategic Growth Lead role. Highlight your experience in e-commerce and paid media, and show us how your skills align with our values like Extreme Ownership and Radical Curiosity.

Showcase Your Data Skills:We love data-driven decision-making! Include examples of how you've used analytics tools like GA4 or Shopify to drive growth in previous roles. This will help us see your ability to turn insights into actionable strategies.

Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We appreciate strong communicators who can present ideas confidently, just like you would with clients.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!

How to prepare for a job interview at Soar With Us

Know Your Numbers

Make sure you’re familiar with key performance metrics like ROAS, CAC, and AOV. Be ready to discuss how you've used these metrics in past roles to drive growth. This shows you understand the commercial side of e-commerce and can back up your strategies with data.

Showcase Your Strategic Thinking

Prepare examples of how you've diagnosed growth challenges and implemented successful strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you clearly communicate your thought process and the impact of your decisions.

Demonstrate Your Client Leadership Skills

Think of instances where you’ve built strong relationships with clients or stakeholders. Be ready to share how you’ve led strategic conversations and guided clients through performance decisions. This role is all about being a trusted advisor, so highlight your communication skills.

Embrace AI and Tech

Familiarise yourself with AI tools relevant to performance marketing. Be prepared to discuss how you’ve integrated technology into your workflows to improve efficiency. Showing that you’re proactive about leveraging new tools will resonate well with the company’s values.