At a Glance
- Tasks: Lead creative direction for Meta and TikTok campaigns, crafting engaging content that drives growth.
- Company: Join a dynamic agency known for innovative social media strategies and high-quality creative solutions.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and continuous learning.
- Why this job: Be at the forefront of digital marketing, shaping impactful campaigns that resonate with audiences.
- Qualifications: 3+ years in creative strategy or social media marketing, with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Paid Social Creative Strategist Function: Meta brings an exciting blend of creativity and ad strategy. We offer a range of bespoke top-of-funnel brand services for our clients, including performance and creative, high-production video, and design. As your growth partner, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients.
The Role: As a Paid Social Creative Strategist, you will own creative direction for Meta and TikTok campaigns. You’ll interpret creative performance data, identify winning patterns, and develop concepts, scripts, hooks, and frameworks that drive growth. You’ll partner with designers, editors, creators, and media buyers to build conversion-led creative.
- 3+ years of experience in a content/creative strategy or social media marketing role, preferably in an agency setting
- Proven track record of developing successful creative campaigns
- Preferred experience working within performance creative, media buying or D2C/E-commerce advertising
- Strong analytical skills and experience with data analysis and reporting
- Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
- Strong attention to detail and ability to manage multiple projects at once
- Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory
Responsibilities:
- Develop and execute social media performance creative strategies that align with our client's business objectives.
- Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads).
- Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and TikTok, familiarity with soft and hard ad matrices.
- Scripting and briefing creative for D2C campaigns.
- Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns.
- Work closely with an Account Manager to ensure the quality and effectiveness of our creative deliverables.
- Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies.
- Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results.
- Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning.
- Contribute to the development and implementation of Hambi Media's overall creative vision and strategy.
- Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work.
- Have the ability to confidently write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
- You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators.
- Ability to understand human psychology, sociology.
Remote Paid Social Creative Strategist employer: Soar With Us
At Hambi Media, we foster a dynamic and collaborative work culture that empowers our employees to thrive creatively and strategically. As a Remote Paid Social Creative Strategist, you will enjoy the flexibility of remote work while being part of a passionate team dedicated to delivering exceptional creative content for our clients. We prioritise professional growth through continuous learning opportunities and encourage innovative thinking, making us an excellent employer for those seeking meaningful and rewarding careers in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Paid Social Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or other platforms. Don’t be shy; ask for informational interviews or advice. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work, especially any campaigns you've executed. Make it visually appealing and easy to navigate – this is your chance to impress potential employers!
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your skills can help them achieve their goals. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about what we do. Plus, it shows you're proactive and genuinely interested in joining our team!
We think you need these skills to ace Remote Paid Social Creative Strategist
Some tips for your application 🫡
Show Off Your Creativity:As a Paid Social Creative Strategist, we want to see your creative flair! Make sure your application reflects your unique style and approach to creative strategy. Use examples from your past work to showcase how you've developed successful campaigns.
Be Data-Driven:We love numbers just as much as creativity! Highlight your analytical skills by discussing how you've used data to inform your creative decisions. Share specific metrics or results that demonstrate your ability to optimise campaigns effectively.
Tailor Your Application:Don’t send a generic application our way! Take the time to tailor your CV and cover letter to the role. Mention specific experiences that align with the responsibilities listed in the job description, especially around performance creative and social media marketing.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy and ensures your application lands in the right hands. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Soar With Us
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok, as these are the platforms you'll be working with. Familiarise yourself with their ad formats, audience targeting options, and performance metrics. This knowledge will help you speak confidently about how to optimise campaigns during your interview.
✨Showcase Your Creative Process
Prepare to discuss your creative strategy in detail. Bring examples of past campaigns you've worked on, highlighting your role in developing concepts, scripts, and hooks. Be ready to explain how you used data to inform your creative decisions and drive results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, brush up on how to interpret creative performance data. Be prepared to discuss specific metrics you've tracked in previous roles and how they influenced your creative direction. This will show that you can blend creativity with data-driven insights.
✨Communicate Clearly and Confidently
Practice articulating your ideas and strategies clearly. You’ll need to present your creative concepts to clients and internal teams, so being able to communicate effectively is key. Consider doing mock presentations to get comfortable with this aspect of the role.
