Creative Strategist (Performance Marketing) in London

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

• Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
• Highest independent agency spend on Meta in 2025.
• Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
• Two production studios (London and Manchester).
• Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts.
• Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Requirements

The Role: We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands. In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

What You’ll Do

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

What Success Looks Like (First 3–6 Months)

• You confidently own creative strategy across several client accounts.
• Your creative direction leads to measurable improvements in performance.
• You consistently deliver clear, strategic briefs and high-quality ideas.
• You build strong working relationships with media buyers, creatives and account managers.
• You demonstrate a deep understanding of creative testing and iteration.
• You take increasing ownership of both strategy and client-facing communication.
• You are constantly staying in-tune across trends within the meta, organic and D2C space.

You’ll Thrive Here If You Have:

• 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• A strong interest in buyer psychology, storytelling and conversion-driven content.
• The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude)

• You take ownership and accountability for results.
• You’re strategic, but also hands-on and execution-focused.
• You care about performance over vanity metrics.
• You’re collaborative and communicate clearly with cross-functional teams.
• You think critically about performance and process, and confidently challenge both your own work and our ways of working to push outcomes further.
• You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
• You thrive in a fast-paced, high-performance environment.
• You’re motivated to grow into a leading creative strategist.

Benefits

• Client Portfolio: Work across leading D2C and e-commerce brands.
• Career Growth: Rapid progression in a scaling performance creative agency.
• Time Off: 28 days holiday including your Birthday, Christmas Eve and New Years Eve.
• Long Service: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service.
• Flexibility: Hybrid working + up to 30 days working abroad.
• Wellbeing: Private health & dental insurance.
• Enhanced Parental Leave: 12 weeks full pay for birthing parents or primary adopters; 4 weeks full pay for non-birthing parents or secondary adopters.
• Culture: Team socials, supportive environment, happiness-driven values.
• Workspace: Beautiful HQ at the Roundhouse based in Camden.

As part of our hiring process, we may also introduce your profile to other relevant opportunities through our HAYRA platform — a curated network of leading e-commerce brands. This is designed to increase your chances of finding the right role, without needing to apply multiple times. If you would prefer to be considered for this role only, you can let us know at any stage.