Lead Creative Strategist in Liverpool

For You Advertising is the UK’s leading TikTok marketing agency, empowering ambitious, high‑growth brands to excel in TikTok commerce. We help brands build a deep understanding of the TikTok ecosystem to drive customer acquisition, launch successful shops, fuel creative pipelines, and deliver measurable results that extend across every channel.

The Role

We’re looking for a Lead Creative Strategist to join our growing performance team and play a pivotal role in scaling performance across our highest‑value client accounts. You’ll bring deep strategic thinking, a strong creative eye, and a hunger to develop future leaders within the creative strategy function.

As a Lead Creative Strategist you’ll work across Tier 1 brands to unlock aggressive paid‑social growth while owning the mentorship and development of two to three junior strategists. This role blends expert‑level hands‑on delivery with team leadership and high‑impact influence, across both clients and internal teams.

Requirements

• Own strategy and delivery for For You Advertising’s highest‑value accounts, driving sustained performance through data‑led creative strategies.
• Deliver measurable account growth through big‑swing creative concepts, strong funnel logic, and strategic forecasting.
• Act as the strategic benchmark for the wider team, leading by example across concepting, reporting, communication and culture pillars.

Team Management & Development

• Manage and mentor a minimum of two junior strategists, owning development plans, performance coaching and progression roadmaps.
• Lead the pods your direct reports sit within, offering hands‑on guidance and support to ensure pod‑wide performance success.
• Act as the primary escalation point for performance challenges or operational blockers within your pods.

Department Growth

• Champion knowledge‑sharing by running internal training sessions, contributing to frameworks and actively seeding insights into CS‑Hub.
• Share external inspiration, frameworks and industry innovation to raise the creative bar across the team.
• Drive innovation of new frameworks to enhance creative diversity.
• Support onboarding and levelling‑up junior strategists as they join the business.

Process Innovation & Strategic Ops

• Work closely with the Head of Performance and CCO to identify bottlenecks, shape new workflow processes and stress‑test operational changes within the Creative Strategy Department.
• Feed learnings and macro insights into senior leadership to improve department‑wide systems and growth strategies.
• Support upkeep of documentation and databases such as the prompt library, context library and framework database.

What Success Looks Like (First 36 Months)

• Independently lead and maintain performance across multiple flagship accounts.
• Your strategic frameworks are adopted across the wider agency.
• Junior and mid‑weight strategists look to you for direction and development.
• Clients trust you as a proactive, commercial partner in their growth.
• Creative output becomes more structured, efficient and scalable.
• Influence the creative direction of both client accounts and the department.

What You Bring

• 4+ years in creative strategy, performance creative or paid social (agency background preferred).
• A proven track record of scaling Meta/TikTok creative using data‑driven processes.
• Strong analytical capability – turning data into hypotheses and direction.
• Experience leading client strategy and guiding cross‑functional teams.
• Confident presenting to senior stakeholders internally and externally.
• Exceptional communication and deck/storytelling capability.
• Ability to manage multiple accounts with clarity and commercial awareness.
• Deep understanding of buyer psychology and performance marketing principles.
• High standards, excellent attention to detail and a strategic mindset.

Who You Are

• A leader – confident, calm, clear and decisive.
• Commercially minded with a bias for measurable outcomes.
• Proactive and solutions‑focused.
• Driven by growth – for clients, the agency and your team.
• Collaborative and invested in developing others.
• Able to zoom out into strategy and zoom in into execution.
• Thrive in a high‑performance, fast‑moving creative environment.

Benefits

• Leading D2C client portfolio across multiple verticals.
• Fast progression opportunities in a rapidly scaling agency.
• 27 days holiday + your birthday off.
• Remote working + up to 30 days working abroad.
• Private health & dental insurance.
• Company pension.
• Regular team socials, creative workshops and a culture built around growth.
• Access to a beautiful collaborative HQ in Oval, Central London.