Junior Creative Strategist

Function

| TikTok Ads | Performance Creative | Data Optimisation

Responsibility

Drive performance creative for D2C brands

Reports to

Creative Director

Location

Remote

Overview

Full time, permanent.

The Role

As a Junior Creative Strategist, youll be at the heart of how our agency develops, tests, and scales performance-driven creative on TikTok.

Youll support the wider creative and strategy teams to turn insights and trends into scroll-stopping ad concepts. From ideation and scripting to briefing creators and analysing what works – youll play a key role in helping our clients grow through data-backed creativity.

Youll collaborate closely with our TikTok marketing, production, and account management teams, gaining hands-on experience across all areas of performance creative.

This role is perfect for someone who lives and breathes TikTok, has a sharp creative instinct, and wants to develop into a world-class creative strategist.

Requirements

• 2 years of experience in a creative strategy or social media marketing role, preferably in an agency setting
• Strong understanding of TikTok culture, trends, and what drives engagement.
• Excellent copywriting and storytelling skills for short-form content.
• Analytical mindset – comfortable looking at data and drawing creative insights.
• Confident communicator with great attention to detail.
• Highly organised, able to manage multiple projects in a fast-paced environment.
• A proactive, positive attitude with a desire to learn and grow fast.
• Bonus: experience with DTC/e-commerce brands or performance marketing principles and theory

Responsibilities

• Conceptualise and brief UGC-style and high-production TikTok ads, helping to translate brand messaging into engaging short-form content.
• Develop and support execution of performance creative strategies that align with client business goals.
• Analyse creative data and performance metrics, providing insights and recommendations for optimisation.
• Write and edit scripts, hooks, and ad copy that align with TikTok best practices.
• Collaborate with creators and influencers to ensure content fits strategy and performance objectives.
• Work alongside the creative, production, and media buying teams to deliver high-quality, conversion-focused content.
• Keep on top of TikTok trends, formats, and creative strategies, feeding fresh insights into campaigns.
• Support in client presentations, reporting, and performance reviews.
• Manage multiple creative projects simultaneously, ensuring delivery is on time and aligned with strategy.

Attitude

• Will take complete ownership of successes and failures, with a growth-first approach that prioritises client outcomes.
• Commercially minded, always looking for ways to create more value for clients and the agency.
• Confident in leading communications, setting the tone for client relationships, and influencing strategy.
• Are entrepreneurial with the ability to see the bigger picture.
• Have a proactive solution based mindset, allowing you to positively influence change.
• Have exceptional attention to detail.
• Confidence in building long-term relationships with your client base are able to work pro-actively prioritising tasks efficiently.
• Enjoys participating in a collaborative office with regular team building events and social activities.
• Go above and beyond.
• Thrive in a fast paced startup environment.

Benefits

• You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
• Competitive salary + performance-based bonus structure.
• Flexible remote work options available. We also have offices in London, Manchester and Leeds if that is your preference.
• Extra holiday – take your birthday off.
• Annual salary reviews.
• Structured training and development.
• Frequent team building activities.
• Ability to progress into leadership roles.
• Company pension scheme.
• Annual bonus schemes.