Junior Creative Strategist

As a Junior Creative Strategist, you\’ll be at the heart of how our agency develops, tests, and scales performance-driven creative on TikTok. You\’ll support the wider creative and strategy teams to turn insights and trends into scroll-stopping ad concepts. From ideation and scripting to briefing creators and analysing what works – you\’ll play a key role in helping our clients grow through data-backed creativity. You\’ll collaborate closely with our TikTok marketing, production, and account management teams, gaining hands-on experience across all areas of performance creative. This role is perfect for someone who lives and breathes TikTok, has a sharp creative instinct, and wants to develop into a world-class creative strategist.

Responsibilities

• Conceptualise and brief UGC-style and high-production TikTok ads, helping to translate brand messaging into engaging short‑form content.
• Develop and support execution of performance creative strategies that align with client business goals.
• Analyse creative data and performance metrics, providing insights and recommendations for optimisation.
• Write and edit scripts, hooks, and ad copy that align with TikTok best practices.
• Collaborate with creators and influencers to ensure content fits strategy and performance objectives.
• Work alongside the creative, production, and media buying teams to deliver high‑quality, conversion‑focused content.
• Keep on top of TikTok trends, formats, and creative strategies, feeding fresh insights into campaigns.
• Support in client presentations, reporting, and performance reviews.
• Manage multiple creative projects simultaneously, ensuring delivery is on time and aligned with strategy.

Qualifications & Attitude

• 2 years of experience in a creative strategy or social media marketing role, preferably in an agency setting
• Strong understanding of TikTok culture, trends, and what drives engagement.
• Excellent copywriting and storytelling skills for short‑form content.
• Analytical mindset – comfortable looking at data and drawing creative insights.
• Confident communicator with great attention to detail.
• Highly organised, able to manage multiple projects in a fast‑paced environment.
• A proactive, positive attitude with a desire to learn and grow fast.
• Bonus: experience with DTC/e‑commerce brands or performance marketing. Principles and theory, commercially minded, always looking for ways to create more value for clients and the agency.
• Confident in leading communications, setting the tone for client relationships, and influencing strategy.
• Are entrepreneurial with the ability to see the bigger picture.
• Have a proactive solution‑based mindset, allowing you to positively influence change.
• Have exceptional attention to detail.
• Confidence in building long‑term relationships with your client base and are able to work pro‑actively prioritising tasks efficiently.
• Enjoys participating in a collaborative office with regular team building events and social activities.
• Go above and beyond.
• Thrive in a fast paced startup environment.

For You Advertising is the UK\’s leading and fastest‑growing TikTok marketing agency. We help brands ride the TikTok wave ‑from DTC e‑commerce to SaaS and beyond ‑ delivering high‑performing creative that drives results.

Benefits

• You will be part of a world‑class team, made up of high‑performing, motivated individuals that are shaping the future of social commerce.
• Competitive salary + performance‑based bonus structure.
• Flexible remote work options available. We also have offices in London, Manchester and Leeds if that is your preference.
• Extra holiday – take your birthday off.
• Annual salary reviews.
• Structured training and development.
• Frequent team building activities.
• Ability to progress into leadership roles.
• Company pension scheme.
• Annual bonus schemes.