Paid Social Manager in Edinburgh

Paid Social ManagerLaunch With Us | Remote-first (UK-based) | £37,000 – £40,000Who We AreLaunch With Us builds ecommerce brands at the point where growth decisions really matter.

We partner with ambitious, founder-led DTC brands typically turning over £1–2 million and help them scale profitably through creative-led paid social and growth strategy. These are brands in active scale mode, not legacy accounts, and our work directly influences their trajectory.

Unlike larger agencies, there are no layers between you and the decision-makers. Our Paid Social Managers work directly with founders, giving them deep exposure to how brands operate, how growth decisions are made, and how paid social fits into the wider commercial picture.

As part of the wider Soar Group, we combine the speed and exposure of a smaller agency with access to industry-leading creative, proprietary IP, data advantages and cross-functional expertise.

The RoleAt Launch With Us, Paid Social Managers are owners of growth , not just channels.

You will take ownership of paid social strategy and performance across a small portfolio of high-growth DTC ecommerce brands, while also supporting and guiding junior team members. This is a hands‐on role with meaningful autonomy, where your thinking, decisions and recommendations have visible commercial impact.

You will sit at the intersection of performance, creative and client strategy, working closely with founders, Creative Strategists and Growth Leads to scale brands sustainably.

This role is ideal for someone who has moved beyond pure execution and is ready to own outcomes, influence direction and play a bigger role in shaping how accounts are run.

What You\’ll Be Doing

Owning paid social strategy and execution across Meta and TikTok for 5-6 DTC ecommerce brands

Managing daily budgets typically ranging from £2,000 to £5,000+ per brand

Working directly with founders on strategy, performance reviews and scaling decisions

Leading structured creative testing and iteration in collaboration with Creative Strategists

Analysing performance using CAC, MER, eROAS, NC ROAS and efficiency metrics

Forecasting performance, managing budget pacing and protecting efficiency as spend scales

Reviewing campaign builds, testing plans and performance insights

Identifying underperformance early and leading recovery strategies

Collaborating with CRO, retention and creative partners to align full‐funnel efforts

Sharing insights and best practices across the wider team

RequirementsMindset and Approach

You take ownership of outcomes, not just tasks

You enjoy being close to clients and decision-making

You think commercially and understand how paid media impacts a business

You\’re confident in guiding others while still being hands‐on

You thrive in fast‐moving environments where expectations are high

Skills and Experience

3+ years\’ experience running Meta and TikTok ads for DTC ecommerce brands

Experience managing meaningful budgets across multiple accounts

Comfortable operating within Shopify ecosystems and acquisition funnels

Strong understanding of paid social economics and scaling principles

Experience supporting or mentoring junior team members

Confident communicator, able to work directly with founders and creatives

Organised, proactive and solutions‐focused

Development and ProgressionGrowth at Launch With Us is intentional and accelerated.

As a Paid Social Manager, you will continue to deepen your strategic thinking, leadership capability and commercial influence. Development is driven by exposure, responsibility and trust, not hierarchy.

You\’ll have access to:

Weekly training across Growth Strategy and Creative Strategy

Direct founder exposure and involvement in high‐impact decisions

Unfiltered access to performance data across high‐spend DTC brands

Advanced testing frameworks and proprietary internal IP

Cross‐training across creative strategy, CRO and lifecycle marketing

Clear 6 and 12 month progression plans tied to impact and ownership

Benefits

Fully remote‐first role with optional access to our London office

Ability to work abroad for up to 30 days per year (T&Cs apply)

Extra holiday for your birthday

Company pension scheme

Structured training and development support

Annual salary reviews

Monthly team incentives

Kudos reward system with vouchers including Deliveroo, Just Eat and Amazon

Christmas bonus based on tenure and performance

Why Join Launch With UsIf you want to move beyond running ads and into genuinely shaping how brands grow, this role offers something different to traditional agency environments.

You\’ll gain deep brand exposure, work directly with founders, influence strategy and develop faster than you would in a larger, more layered organisation.

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