Creative Strategist

Middleweight Creative Strategist Function: Meta Ads | Performance Creative | Data Optimisation

Responsibility: Drive performance creative for D2C brands

Reports to: Head of Performance

Location: Remote Working | We do have a lovely HQ, Oval, Central London

Compensation: £40,000 - £48,000

Overview: Hambi Media is the UK's leading performance creative agency for D2C and e-commerce brands. With 40+ specialists across strategy, production, design and UGC, we have produced over £100M worth of creative for Meta and TikTok - partnering with brands like Heights, Surreal, 47 Skin, Mindful Chef and Nutrition Geeks. We combine advertising, film and performance marketing expertise to deliver creative that doesn't just look good - it scales. From UGC and high-production video to motion graphics and conversion-focused design, we act as the in-house creative engine for ambitious brands.

The Role: We're looking for a Middleweight Creative Strategist to sit at the intersection of creativity and performance. You'll own creative strategy for several fast-growing D2C brands - turning insight into concepts, scripts and testing frameworks that deliver results. You'll work closely with our design, production, account management and media buying teams to shape creative direction, analyse performance data, and continually improve campaign output across Meta and TikTok. This role is perfect for someone who loves problem-solving, understands buyer psychology, and wants to create high-impact ads with a team that cares deeply about performance.

Requirements:

• Develop and execute performance creative strategies across Meta and TikTok.
• Turn creative data into insights, testing plans and actionable next steps.
• Concept, script and brief UGC, high-production, design and motion assets.
• Understand what makes creative convert - and refine continuously.
• Build and deliver detailed creative briefs for UGC creators.
• Work closely with account managers to ensure quality and alignment.
• Present creative thinking, performance insights and recommendations to clients.
• Stay on top of platform trends, consumer behaviour and industry shifts.
• Manage multiple client projects with clarity, speed and attention to detail.

What Success Looks Like (First 36 Months):

• You confidently own creative strategy across several accounts.
• Your concepts start producing measurable improvements in performance.
• Clients trust your direction and media teams rely on your insights.
• You contribute to a clear, structured testing roadmap.
• Creative output becomes more efficient, consistent and conversion-led.

You’ll Thrive Here If You Have:

• 2-3 years in creative strategy, paid social or performance marketing (agency experience ideal).
• A track record of producing high-performing Meta/TikTok creative.
• Strong analytical skills and the ability to interpret creative performance data.
• Excellent communication and presentation skills.
• A strong grasp of consumer psychology and what drives buying decisions.
• Exceptional attention to detail and the ability to manage multiple accounts.
• A proactive, commercially minded mindset with a desire to learn and grow.

Who You Are (Mindset & Attitude):

• You take ownership - of wins, challenges and outcomes.
• You think commercially and always look for added value.
• You communicate with confidence, clarity and empathy.
• You’re solution-driven and motivated by continual improvement.
• You enjoy collaborating in a high-performance, fast-paced environment.
• You’re ambitious - for yourself, your clients and the work.

Benefits:

• Client Portfolio: A diverse roster of leading D2C and e-commerce brands.
• Career Growth: Fast progression in a rapidly scaling agency.
• Time Off: 27 days holiday + your birthday off.
• Flexibility: Hybrid working + up to 30 days working abroad.
• Wellbeing: Private health & dental insurance.
• Culture: Regular team socials, a happiness-driven environment.
• Workspace: Beautiful, collaborative HQ in Oval, Central London.