Paid Social Creative Strategist Function: | Meta bringing an exciting blend of creativity and ad strategy. We offer a range of bespoke top-of-funnel brand services for our clients, including performance and creative, high-production video, and design. As your growth partner, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients. The Role: As a Paid Social Creative Strategist, you will own creative direction for Meta and TikTok campaigns. You’ll interpret creative performance data, identify winning patterns, and develop concepts, scripts, hooks, and frameworks that drive growth. You’ll partner with designers, editors, creators, and media buyers to build conversion-led creative. 3+ years of experience in a content / creative strategy or social media marketing role, preferably in an agency setting Proven track record of developing successful creative campaigns Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising Strong analytical skills and experience with data analysis and reporting Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams Strong attention to detail and ability to manage multiple projects at once Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory Responsibilities: Develop and execute social media performance creative strategies that align with our client's business objectives. Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads). Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrices. Scripting and briefing creative for D2C campaigns. Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns. Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables . Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies. Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results. Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning. Contribute to the development and implementation of Hambi Media's overall creative vision and strategy. Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work. Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads. You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators. Ability to understand human psychology, sociology
