At a Glance
- Tasks: Lead paid social campaigns for DTC brands on Meta and TikTok, driving growth and performance.
- Company: Join Launch With Us, a fast-growing agency focused on impactful e-commerce strategies.
- Benefits: Enjoy remote work, 27 days leave, health insurance, and a clear career progression plan.
- Other info: Collaborative culture with opportunities for personal development and recognition.
- Why this job: Make a real impact in a dynamic environment while mentoring and leading a talented team.
- Qualifications: 3+ years in paid social with strong analytical and client-facing skills.
The predicted salary is between 45000 - 52000 £ per year.
Function: Paid Social | Meta & TikTok Advertising | Performance Marketing
Reports to: Senior Paid Social Manager
Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention
Salary: £45,000 – £52,000 DOE
Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)
We’re building something different at Launch With Us. At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth. We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts.
The Role: As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands. You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention. You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.
Our Values:
- Extreme Ownership: You win or learn. Never blame.
- Radical Curiosity: Challenge assumptions. Explore what’s next.
- Kind Candour: Say what needs to be said, with honesty and purpose.
- Client-Centricity: Think like an owner. Act in your clients’ best interests, always.
Strategic Account Leadership:
- Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
- Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
- Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures.
- Work closely with Growth Executives to ensure strategic recommendations are implemented effectively.
Performance Analysis & Growth:
- Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
- Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency.
- Identify underperforming areas quickly and develop recovery plans.
- Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations.
Creative Performance Collaboration:
- Partner closely with Creative Strategists to ensure creative output is aligned with account objectives.
- Provide strategic feedback on messaging, hooks, formats, offers, and content themes.
- Use consumer insights and campaign learnings to influence creative direction.
- Stay ahead of platform trends, creative developments, and emerging opportunities.
Client Leadership:
- Act as the primary day-to-day strategic contact for assigned clients, building strong relationships.
- Lead performance reviews, planning sessions, and strategy discussions.
- Present recommendations clearly and commercially.
- Drive client retention by delivering exceptional service.
Team Development & Collaboration:
- Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing.
- Review work produced by junior team members and provide constructive feedback.
- Share insights, successful tests, and best practices with the wider team.
- Contribute to onboarding, training initiatives, and internal process development.
Skills & Experience:
- 3+ years of paid social experience within an agency or DTC e-commerce environment.
- Advanced understanding of paid social strategy, customer acquisition, and creative testing methodologies.
- Strong commercial acumen with the ability to connect marketing performance to wider business objectives.
- Proven experience developing account strategies that improve customer acquisition efficiency.
- Advanced analytical capabilities, with confidence using reporting environments.
- Excellent client-facing communication skills.
- Experience mentoring, coaching, or supporting the development of junior team members.
- Strong project management and organisational skills.
- Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
- Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.
Join a fast-growing and ambitious company with a collaborative, people-first culture. Benefit from a hybrid-first working model, with remote working and optional access to our London office. Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year. Work abroad for up to 30 days per year (T&Cs apply). Benefit from a company pension scheme designed to support your long-term future. Access private health insurance after 6 months. Receive life insurance cover alongside Smart Health wellbeing support services. Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support. Follow a clear and structured progression plan designed to support your professional growth. Participate in annual salary reviews linked to performance and contribution. Enjoy monthly incentives and a Kudos reward scheme. Be rewarded through a Christmas performance bonus scheme. Access ongoing training and personal development opportunities.
What Success Looks Like:
- 0–3 Months: Become fully embedded within your client portfolio and establish yourself as a trusted strategic partner.
- 6 Months: Drive measurable improvements across account performance, client retention, and commercial outcomes.
- 12 Months: Recognised as a strategic leader within the business, consistently delivering growth across your portfolio.
Senior Paid Social Manager in Manchester employer: Soar-With-U
Soar-With-U is an exceptional employer located in the vibrant heart of Central London, offering a dynamic work culture that fosters collaboration and innovation. With a strong emphasis on employee growth, you will benefit from a hybrid working model, comprehensive health and life insurance, and the unique opportunity to work abroad for a month each year, making it an ideal place for those seeking meaningful and rewarding employment.
