Paid Social Manager in London

Function: Paid Social | Meta & TikTok Advertising | Performance Marketing

Reports to: Senior Paid Social Manager

Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.

KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention

Salary: £40,000 – £45,000 DOE

Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)

We’re building something different at Launch With Us. At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth. We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts.

This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact. We’re looking for a Paid Social Manager who loves performance marketing, thrives in fast-paced environments, and wants to develop into a strategic growth leader.

The Role:

• As a Paid Social Manager, you’ll be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands.
• You’ll work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results.
• This role is ideal for someone with strong paid social foundations who wants to deepen their expertise and accelerate their career.

Our Values:

• Extreme Ownership: You win or learn. Never blame.
• Radical Curiosity: Challenge assumptions. Explore what’s next.
• Kind Candour: Say what needs to be said, with honesty and purpose.
• Client-Centricity: Think like an owner. Act in your clients’ best interests, always.

Paid Social Campaign Management:

• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics such as CAC, ROAS, and MER.

Performance Analysis & Reporting:

• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools.
• Translate performance data into actionable insights.
• Take ownership of performance reporting by ensuring data is accurate and insights are meaningful.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans.

Creative Performance Collaboration:

• Work closely with Creative Strategists to provide performance-driven feedback on creative assets.
• Analyse ad performance to identify successful hooks, formats, messaging angles, and offers.
• Contribute to creative testing roadmaps by identifying opportunities based on campaign performance.

Client Communication:

• Support client calls, performance reviews, and planning discussions by providing accurate campaign updates.
• Communicate campaign performance clearly and confidently.
• Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving.

Team Collaboration:

• Collaborate closely with Senior Paid Social Managers, Growth Executives, Creative Strategists, and wider team members.
• Share learnings, successful tests, and platform insights with colleagues.
• Participate actively in team meetings, planning sessions, and knowledge-sharing initiatives.

Skills & Experience:

• 2+ years of hands-on paid social experience within an agency or DTC e-commerce environment.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager.
• Solid understanding of campaign structure, audience strategy, and performance optimisation principles.
• Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools.
• Demonstrates strong commercial awareness and an understanding of core metrics that drive e-commerce growth.
• Able to communicate performance insights clearly and confidently.
• Highly organised with strong attention to detail.
• Proactive, solutions-focused, and motivated by continuous improvement and learning.
• Collaborative team player who contributes positively to team culture.
• Passionate about performance marketing, e-commerce growth, and staying ahead of industry trends.

Join a fast-growing and ambitious company with a collaborative, people-first culture. Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection. Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year. Work abroad for up to 30 days per year (T&Cs apply). Benefit from a company pension scheme designed to support your long-term future. Access private health insurance after 6 months. Receive life insurance cover alongside Smart Health wellbeing support services. Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support. Follow a clear and structured progression plan designed to support your professional growth and career development. Participate in annual salary reviews linked to performance and contribution. Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work. Be rewarded through a Christmas performance bonus scheme. Access ongoing training and personal development opportunities to continue building your skills and expertise. Join a supportive and collaborative team environment focused on growth, learning, and success.

What Success Looks Like:

• 0–3 Months: Become fully embedded within your client portfolio and develop a strong understanding of Launch With Us processes.
• 6 Months: Consistently improving account performance and contributing valuable insights.
• 12 Months: Operating as a highly capable account owner, consistently delivering strong performance across your portfolio.