Senior Lettings Manager - UK in Leicester

About Dwelly

Dwelly is a UK-based, AI-enabled lettings and property management platform, growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve user experiences and increase efficiency.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

Position Summary

The Senior Lettings Manager is responsible for leading branch performance across people, portfolio growth, customer service, and commercial results. As part of a fast-growing group built through acquisition, the role plays a key part in embedding new ways of working, driving local execution, and ensuring successful adoption of group initiatives. It offers a clear progression pathway from leading a single branch to managing multiple branches, with opportunities to progress into regional and national leadership roles as the business continues to scale.

Key Responsibilities

• Team leadership
  • Manage, coach and develop property and lettings team members alongside valuers and property specialists.
  • Build a high-performing local team through hiring, performance management and day-to-day leadership.
  • Set the standard for service quality and commercial discipline in the branch.
• Leading change & integration
  • Own the local delivery of group and regional initiatives — new operating models, systems, pricing and service standards — and bring the team with you.
  • Translate central strategy into local execution, surfacing resistance and blockers early and resolving them rather than letting them stall delivery.
  • Hold ways of working steady through system migrations and process changes.
• Portfolio growth & landlord relations
  • Own the landlord retention plan and churn prevention through proactive relationship management and issue resolution.
  • Win new landlord instructions via local and central lead generation.
  • Increase share of landlord wallet (new properties and services upsell from existing landlords).
  • Maintain a healthy instruction pipeline and conversion metrics (lead to valuation to ToB signed).
  • Develop local partnerships to attract new landlord leads.
• Revenue per property growth & Commercial ownership
  • Ensure optimal rent pricing, balancing speed to let, rent level and landlord outcomes.
  • Maximise management fee in line with company pricing policy.
  • Upsell existing landlords (higher packages, additional services).
  • Own the full P&L of your branch, with full accountability for local budgeting and budget execution.
  • As you progress to a cluster, take on P&L accountability across up to three branches.
• Operational coordination & service quality
  • Coordinate all local operations and ensure alignment with central service functions.
  • Act as an escalation point for service quality issues.
  • Identify recurring failures and drive fixes through cross-functional escalation and local coordination.

Qualifications & Preferred Background

• People management experience — hiring, coaching, performance management, building a team.
• Change and integration experience — a proven ability to land new ways of working and lead teams through transition.
• Relationship management and retention skills, with a track record of growing a landlord base.
• Full understanding of the lettings cycle (Tenancy, PM, compliance), with strong sales skills and commercial acumen.
• Commercial strategy development and implementation experience — rent pricing, fees, discounts.
• Sales partnership building experience (B2B referrals).
• P&L literacy, budgeting and cost control.

Compensation & Benefits

Competitive salary based on performance, recognising exceptional contributions to our integration success.

What is it like being a Dwell-er? Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions. What we offer is not a fancy office or a static workplace. Instead, this is solving one of the world’s most complex problems in the largest consumer industry (residential rentals), to improve the experience for over 30% of households (over 5M in the UK, and over 100M including EU and US) that live in rental homes. This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all.”

Customer obsession rather than competitive focus.

Passion for invention.

Operational excellence.

Long-term thinking.

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