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For Companies At a Glance
- Tasks: Lead the digital experience and enhance user engagement across all platforms.
- Company: Join a mission-driven company dedicated to exceptional British craftsmanship.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the digital strategy and make a real impact in a growing business.
- Qualifications: 5+ years in digital marketing with strong project management skills.
- Other info: Collaborative team culture with a focus on luxury brand standards.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Company Overview:
With an uncompromising commitment both to British manufacturing and to our customers worldwide, Soane’s mission is to design and make enduring and life-enhancing furniture, lighting, fabrics, and wallpapers. By working with a network of the finest craftspeople in Britain, we preserve traditional skills and nurture them for future generations.Â
As well as working with independent craft workshops across Britain, we have developed our own substantial in-house manufacturing operations in Leicester and the South of England. We have thriving showrooms in London and New York where our passionate and committed team champions exceptional British craftsmanship.
For more information, please visit www.soane.com and join our social media platforms Pinterest and Instagram.Â
Purpose of the Position:
The Digital Experience Lead is a newly created position based in the London office within a fast-growing, mission-driven business. The Digital Experience Lead is responsible for overseeing and improving the end-to-end digital journey of users, ensuring that every touchpoint is seamless, engaging, and aligned with business goals.
Reporting to the Marketing Manager, the Digital Experience Lead will play a pivotal supporting role in delivering the company’s new website (including SAP B1 integration) – one of the most strategic initiatives for the business to support and drive growth in Soane’s largest market, North America.
Beyond the website project, the Digital Experience Lead will drive content creation initiatives, including videography, to improve digital engagement and storytelling. Â In addition, this role will lead the digital campaigns including targeted digital marketing efforts aimed at reactivating inactive database segments, ensuring the business maximises value from all digital audiences.
The Digital Experience Lead will bring a strategic and performance-driven mindset — using data, KPIs, and digital tools to monitor impact and drive results, and help shape the digital strategy.
Duties and Responsibilities:
–       End-to-End Online Experience: Manage and optimise the full digital customer journey, ensuring a seamless, engaging, and user-focused experience across all online platforms.
–       Digital Campaign: lead the planning and execution of the Digital Campaign (e-shot, Instagram, Pinterest) to support the Business and Communication objectives including targeted campaigns to re-engage inactive contacts, using segmentation and personalised content to increase engagement and conversion.
–       KPI Reporting: Track, analyse, and report on key digital metrics to measure performance, identify trends, and inform strategic decision-making.
–       New Website: Oversee the planning, development, and successful launch of a new website, ensuring alignment with brand, user needs, and business goals. Assist with testing, content migration, and internal support to ensure a smooth website launch and post-launch performance.
–       Videography Support: Support and manage video content planning and production to enhance digital storytelling and strengthen engagement across marketing channels.
Qualifications for the Position:
–       Digital Marketing Experience (5+ years): Proven experience with digital platforms, tools, and customer journeys, coupled with strong knowledge of digital marketing channels—including email and content marketing, SEO/SEM, and social channels.
–       Project Management: Experience managing end-to-end digital projects, ensuring delivery on time, on brief, and within budget.
–       Luxury Sensitivity: Strong understanding of luxury brand positioning, visual standards, and customer expectations within a luxury context. Attention to Detail & Excellence in Execution are essential. Experience within the Interior Industry is also beneficial.
–       SAP: a working knowledge of SAP B1 is highly beneficial for this role. Responsibilities will include navigating SAP B1 interfaces and utilising data for integration with website.
–       Digital Marketing Expertise: applied understanding of digital channels, including social media, SEO/SEM, email marketing, content marketing, and performance marketing.
–       Marketing Software: Familiarity with marketing platforms, like Google Analytics, CRM tools, email marketing platforms, content management system (WordPress, WooCommerce, Shopify) and marketing automation tools (Mailchimp)
–       Efficient & Creative Problem-Solver: Able to efficiently manage multiple tasks and deadlines through strong prioritisation and time management skills, while creatively identifying challenges and proactively developing innovative, practical solutions in fast-paced environments.
–       Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
To apply please send your CV and cover letter to careers@soane.co.uk
Digital Experience Lead employer: Soane Britain
Contact Detail:
Soane Britain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Experience Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and projects. This is especially important for a role like Digital Experience Lead where creativity and digital savvy are key.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Soane.
We think you need these skills to ace Digital Experience Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Digital Experience Lead role. Highlight your digital marketing experience and any relevant project management skills to show us you're the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital experiences and how you can contribute to our mission at Soane. Be sure to mention specific projects or achievements that demonstrate your expertise.
Showcase Your Creativity: As a Digital Experience Lead, creativity is key! Include examples of past campaigns or projects where you’ve used innovative strategies to engage audiences. We want to see how you think outside the box!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Soane Britain
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, email marketing, and social media. Be ready to discuss specific campaigns you've led and the results they achieved. This will show that you understand the digital landscape and can contribute effectively.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you managed the end-to-end process. Highlight how you kept everything on track, met deadlines, and stayed within budget. This is crucial for the Digital Experience Lead role, so be specific about your contributions.
✨Understand the Luxury Market
Since Soane operates in the luxury sector, it’s important to demonstrate your understanding of luxury brand positioning and customer expectations. Bring examples of how you've tailored digital strategies for high-end brands or products to the interview.
✨Be Ready to Discuss Data
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be prepared to talk about how you've used data to inform decisions and improve campaign performance. This will show that you're not just creative but also analytical.
