At a Glance
- Tasks: Lead digital projects and enhance Soane's online presence through innovative strategies.
- Company: Join a passionate team at Soane, dedicated to exceptional British craftsmanship.
- Benefits: Enjoy competitive pay, growth opportunities, and a creative work environment.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Shape the future of digital experiences while making a real impact in luxury design.
- Qualifications: Experience in digital marketing, project management, and a passion for design.
The predicted salary is between 56700 - 69300 £ per year.
This role offers a rare opportunity to shape the future of Soane’s digital presence at a pivotal moment of growth.
As
Digital Experience Lead, you’ll play a central role in delivering high -impact projects - from the launch of a new website with SAP B1 integration to the rollout of targeted digital marketing initiatives, that drive deeper engagement with our global audience.
Reporting to the Marketing Manager and based in our London office, you’ll collaborate across teams to ensure every digital touchpoint is seamless, story-driven, and aligned with our commercial goals, particularly within our key North American market.
Company Overview
With an uncompromising commitment both to British manufacturing and to our customers worldwide, Soane’s mission
is to design and make enduring and life-enhancing furniture, lighting, fabrics, and wallpapers.
By working with a
network of the finest craftspeople in Britain, we preserve traditional skills and nurture them for future generations.
As well as working with independent craft workshops across Britain, we have developed our own substantial in -house manufacturing operations in Leicester and the South of England.
We have thriving showrooms in London and New York where our passionate and committed team champions exceptional British craftsmanship.
For more information, please visit www. soane. com and join our social media platforms on Pinterest and Instagram.
Purpose of the Position
Based in the London office and reporting to the Marketing Manager, the Digital Experience Lead is responsible for
driving and optimising Soane Britain's digital presence across website, CRM, email marketing, social media and other digital touchpoints.
The role will lead the ongoing development of Soane's digital customer journey, ensuring a seamless, engaging and brand-aligned experience that supports customer acquisition, engagement and conversion.
A key priority will be the successful delivery, optimisation and ongoing management of a new website and SAP B1 integration, ensuring the platform effectively supports both customer experience and commercial objectives.
Beyond the website project, the Digital Experience Lead will drive content creation initiatives, including videography, to improve digital engagement and storytelling.
In addition, this role will lead the digital campaigns including targeted digital marketing efforts aimed at reactivating inactive database segments, ensuring the business maximises value from all digital audiences.
The Digital Experience Lead will use digital insight, customer data and key performance analytics to shape strategy, improve engagement and drive measurable business growth, with a particular focus on Soane's North American market.
The role will also provide leadership, support and development to the Digital Coordinator, ensuring effective delivery of digital marketing priorities and projects.
Responsibilities
- Digital Experience & Customer Journey - Own and continuously improve the end-to-end digital customer journey
across website, email and social channels, ensuring a seamless and engaging user experience.
Drive growth in CRM engagement, email performance and audience development, with particular focus on key markets.
- Digital Campaigns - Plan and deliver integrated digital marketing campaigns across email, social media and other
digital channels to support brand awareness, product launches, events and commercial objectives.
Ensure all digital activity reflects Soane Britain's brand values and exceptional customer experience.
- Performance & Analytics - Track, analyse and report on website, campaign and audience performance, providing
actionable insights and recommendations to improve results.
Deliver accurate and meaningful reporting that supports strategic decision-making.
- Website Ownership - Lead the successful planning, delivery, launch and ongoing optimisation of the Soane website, including SAP B1 integration, content management, testing, performance monitoring and future enhancements.
Drive improvements in website traffic, engagement and conversion.
- Content & Storytelling - Manage the creation and distribution of digital content, including video and editorial assets, working with internal stakeholders and external suppliers to bring Soane's brand, products and craftsmanship story to life across digital channels.
- CRM & Audience Development - Develop customer segmentation, email marketing and audience growth strategies to increase engagement, nurture prospects and strengthen customer retention.
Support the generation of qualified enquiries and showroom appointments through digital channels.
- People Management – Line manage the Digital Coordinator, providing clear direction, support and development
while ensuring the effective delivery of departmental priorities and digital marketing initiatives.
Qualifications for the Position
- Strong working knowledge of CMS, CRM and digital reporting platforms.
- Proven ability to manage end-to-end digital projects, ensuring delivery on time, on brief and within budget.
- Knowledge of SEO, UX and customer journey optimisation.
Familiarity with marketing platforms such as Google
Analytics, email marketing platforms, content management systems (Word Press, Woo Commerce, Shopify) and
marketing automation tools (Mailchimp).
- Understanding of ERP or website integrations, such as SAP.
- Strong understanding of luxury brand positioning, visual standards and customer expectations within a luxury
context.
Excellent written communication skills and a keen eye for detail.
- Exposure to international markets, particularly North America.
- Knowledge of the interiors, luxury or design-led sector would be advantageous.
- Commercially minded and data-driven, with the ability to combine strategic thinking and hands‑on delivery.
Highly
organised, proactive and collaborative, with strong communication and stakeholder management skills.
- Passionate about design, craftsmanship and delivering an exceptional customer experience.
For details of Soane’s benefits, including long term service benefits, please refer to the current Benefits Sheet.
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Digital Experience Lead in City of Westminster employer: Soane Britain
Soane Britain is an exceptional employer that fosters a collaborative and innovative work culture, where your leadership will directly impact client experiences in the vibrant cities of Leicester and London. With a strong emphasis on employee growth, you will have access to professional development opportunities and be part of a team that values strategic thinking and service excellence, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Soane Britain and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Soane Britain are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Soane Britain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Soane Britain. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Experience Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Soane Britain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Soane Britain:Show us that you’ve done your homework! In your application, briefly mention what you admire about Soane Britain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Soane Britain
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Soane Britain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Soane Britain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
