At a Glance
- Tasks: Lead event marketing strategy across Europe and APJ, creating impactful experiences.
- Company: Join Snyk, a leader in secure AI software development with a supportive culture.
- Benefits: Enjoy flexible hours, generous time off, health benefits, and professional development opportunities.
- Other info: Inclusive environment that values diversity and offers excellent career growth.
- Why this job: Make a real impact in the AI era while connecting with diverse audiences.
- Qualifications: 5+ years in event marketing, preferably in B2B SaaS or tech.
The predicted salary is between 60000 - 80000 € per year.
Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities—from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era—boosting productivity while reducing business risk.
We’re not your average security company—we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.
Role Overview
We are looking for a high‑energy, detail‑oriented Events Marketing Manager to lead our regional strategy across Europe and APJ. As a key member of the global events team, you will be responsible for translating our brand vision into localized, high‑impact experiences—ranging from flagship conferences and executive roundtables to industry trade shows. The ideal candidate thrives in a fast‑paced environment, understands the cultural nuances of the EMEA market, and knows how to bridge the gap between creative event production and rigorous lead generation.
Core Responsibilities
- Strategy & Execution: Develop and execute an annual events calendar (EMEA and APJ‑focused and global third‑party events) that aligns with regional sales goals, overall marketing campaign strategy, and global brand standards.
- End‑to‑End Event Management: Own the full event lifecycle with an "on-time, on-strategy, on-budget" mentality—covering venue sourcing, vendor negotiation, logistics, budget tracking, and hands‑on on‑site execution for trade shows, conferences, and hosted events across EMEA and APJ.
- Demand Generation & Lead Follow‑Up: Partner with growth and campaign marketing teams to drive attendance through 360° digital and social tactics before, during, and after events. Ensure post‑event lead follow‑up and integration with ABM and field outbound efforts across both regions.
- Creative Event Experiences: Craft strategic event experiences that differentiate the brand, enable direct buyer connections, and are aligned to broader campaign strategies—and continuously ideate new activities to bring into the fold.
- Event in a Box: Own the localisation and deployment of Snyk's "event in a box" framework across EMEA and APJ—adapting centrally built templates, vendor guides, content frameworks, and promotional playbooks to fit local market needs across diverse geographies, and enabling field teams across both regions to execute high‑quality, on‑brand activations independently and at scale.
- Localisation: Adapt global event themes to resonate with local EMEA and APJ markets—accounting for regional cultural nuances, time zones, and market maturity—while maintaining brand consistency.
- Stakeholder & Cross‑Functional Collaboration: Work closely with the Partner Marketing Lead, ABM teams, field marketing, and the Event Marketing Director to integrate sponsors, ecosystem partners, and sales goals into all regional and global activations across EMEA and APJ.
- Vendor Management: Build and manage vendor relationships across multiple geographies to support execution against event goals.
- Hosted Events: Partner with the Event Marketing Director to execute against key components of flagship hosted events (e.g., AI Security Summit & DevSecCon) and other company‑owned experiences.
- Planning, Budgeting & Measurement: Own each event's plan, budget, and goal-setting for lead and pipeline generation across EMEA and APJ. Track and report on KPIs including Cost Per Lead (CPL), pipeline generated, attendee satisfaction, and overall ROI.
Qualifications & Skills
- 5+ years in event marketing, preferably within B2B SaaS or tech industry.
- Regional expertise with proven track record of managing events across multiple EMEA countries and languages.
- Proficiency with event platforms (Cvent, Hopin, Bizzabo) and CRM tools (Salesforce/HubSpot).
- Exceptional English communication; additional European languages are a major plus.
- Ability to travel up to 30% within the EMEA region and occasionally globally.
We care deeply about the warm, inclusive environment we’ve created and we value diversity— we welcome applications from those typically underrepresented in tech.
Benefits & Programs
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work‑from‑home allowances, in‑office perks, and time off for learning and self‑development.
- Generous vacation and wellness time off, country‑specific holidays, and 100% paid parental leave for all caregivers.
- Health benefits, employee assistance plans, and annual wellness allowance.
- Country‑specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.
Senior Event Marketing Manager (EMEA/APJ) employer: Snyk
Snyk is an exceptional employer that fosters a warm and inclusive work environment, prioritising employee well-being and professional growth. With flexible working hours, generous vacation policies, and tailored health benefits, Snyk empowers its team to thrive both personally and professionally while making a meaningful impact in the rapidly evolving AI software development landscape across EMEA and APJ.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Event Marketing Manager (EMEA/APJ)
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! Research the company and its culture before any interviews. Tailor your talking points to highlight how your experience aligns with their mission and values—especially around innovation and security.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Snyk.
We think you need these skills to ace Senior Event Marketing Manager (EMEA/APJ)
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for event marketing shine through! We want to see how much you care about creating impactful experiences and how you can bring that energy to our team.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in the EMEA/APJ markets. We love seeing candidates who understand the cultural nuances and can adapt strategies accordingly!
Be Specific About Your Achievements:Don’t just list your responsibilities—share specific examples of successful events you've managed. Use metrics to showcase your impact, like lead generation numbers or attendee satisfaction rates. We appreciate a data-driven approach!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Snyk!
How to prepare for a job interview at Snyk
✨Know the Company Inside Out
Before your interview, dive deep into Snyk's mission and values. Understand how they empower developers in the AI era and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your Event Management Skills
Prepare specific examples of past events you've managed, especially in the EMEA region. Highlight your ability to handle logistics, vendor negotiations, and budget management. Be ready to discuss how you’ve successfully driven attendance and generated leads through creative strategies.
✨Cultural Nuances Matter
Since this role requires understanding the cultural nuances of the EMEA market, think about how you can adapt global themes to local contexts. Share examples of how you've tailored events to resonate with diverse audiences, demonstrating your adaptability and insight.
✨Collaboration is Key
Snyk values teamwork, so be prepared to discuss how you've collaborated with cross-functional teams in the past. Share stories that highlight your ability to work with marketing, sales, and partners to achieve common goals, showcasing your collaborative spirit.
