At a Glance
- Tasks: Lead performance marketing across multiple channels and optimise campaigns for maximum impact.
- Company: Join snuggs, Europe's leading period underwear brand with over 1 million customers.
- Benefits: Enjoy hybrid working, 25 vacation days, and a significant discount on snuggs products.
- Other info: Opportunity for international exposure and personal growth through an educational budget.
- Why this job: Make a real impact on a growing brand and shape its future success.
- Qualifications: 5+ years in performance marketing, especially in D2C retail; Meta Ads expertise required.
The predicted salary is between 60750 - 74250 £ per year.
snuggs is on an exciting journey. We are Europe’s leading period underwear brand, with over 1 million customers across our key markets in BENELUX, DACH, UK and CEE, and further international expansion underway. We operate across both DTC and B2B, with digital marketing at the heart of how we build the brand, acquire customers and grow our business.
As we continue to grow, we're looking for a Head of Performance Marketing to take ownership of our performance marketing function and help shape the next stage of snuggs' growth!
The Role
As Head of Performance Marketing, you will own the day-to-day performance of snuggs' paid media activity across markets and channels. You will lead the performance marketing strategy and translate commercial targets into high-performing campaigns. You will be the person closest to the ad accounts, performance data and creative testing - constantly optimising spend, campaigns and creatives to improve efficiency.
What You'll Do
- Own paid-media performance: Lead performance marketing across Meta, Google, TikTok, YouTube, Amazon and other relevant paid channels.
- Optimise campaigns daily: Monitor campaign performance and make ongoing decisions around budgets, audiences, placements, creatives and bidding.
- Lead creative performance: Identify winning and underperforming creatives, decide where to increase spend, and define what new creative concepts are needed.
- Manage reach and conversion: Balance brand and conversion campaigns and optimise investment based on reach, frequency, impressions, CAC, ROAS and revenue.
- Turn strategy into execution: Take our budget and market priorities and translate them into channel, campaign and creative-level execution.
- Manage performance reporting: Own performance reporting and ensure decisions are based on clear, reliable data and relevant reporting tools.
- Test and scale: Continuously test new audiences, channels, formats and creative approaches and scale what works.
What We're Looking For
- 5+ years of hands-on performance marketing experience, ideally within D2C retail brands; experience in fashion, lifestyle or consumer brands is a plus.
- Meta Ads expertise is a must.
- Experience managing significant paid-media budgets across multiple markets and campaigns.
- Strong understanding of creative performance and experience running structured testing and optimisation.
- Strong understanding of CAC, ROAS, conversion, revenue, reach and frequency.
- Excellent communication skills in English; other languages are a plus.
What We Offer
- Hybrid working - our London office is in Shoreditch.
- 25 vacation days.
- Significant discount on snuggs products.
- Personal educational budget for your growth and development.
- International exposure - opportunity to travel and work with our colleagues in the Prague office with a subsidy offered by snuggs.
- Regular company gatherings and team events.
This is a chance to join a growing European consumer brand at an exciting stage and have a real impact on how we scale. If you are looking for your next challenge and are ready to have a significant ownership over our performance function, we're looking forward to getting to know you!
Head of Performance Marketing - London employer: snuggs
snuggs provides a vibrant workplace where employees can explore diverse marketing roles and develop their skills. The company values performance and offers pathways to full-time positions for trainees who excel. With benefits like flexible working and an educational budget, snuggs supports its team's growth and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for snuggs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like snuggs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with snuggs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at snuggs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit snuggs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of snuggs:Show us that you’ve done your homework! In your application, briefly mention what you admire about snuggs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at snuggs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at snuggs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At snuggs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
