At a Glance
- Tasks: Lead the EMEA Persona Marketing team and define regional GTM strategies for executive personas.
- Company: Snowflake is at the forefront of the data and AI revolution, empowering innovation and collaboration.
- Benefits: Work in a dynamic London office with a culture that encourages experimentation and high-impact work.
- Other info: Willingness to travel up to 25% of the time is necessary.
- Why this job: Join a leading company to redefine how work gets done in the AI/ML space.
- Qualifications: 10+ years in product marketing with experience in data, analytics, or cloud industries required.
The predicted salary is between 80000 - 100000 £ per year.
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. Your role isn't just to execute a function, but to help redefine the future of how work gets done.
We're at the forefront of the data and AI revolution, building the world's greatest data, applications, and AI/ML platform. Our 'get it done' culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment. Snowflake EMEA product marketers conceive of and execute go-to-market strategies that drive awareness, adoption, and customer success. We are looking for a marketing leader to drive our EMEA persona marketing function, building and scaling persona-led GTM motions for business and technical decision-makers across the region. This is a highly cross‑functional role, partnering closely with Sales, Field Marketing, ABM, Demand Generation, Partner Marketing, and Global Product Marketing. The successful candidate will be equally comfortable setting strategy, developing talent, and personally driving critical programs from concept through execution. This role is based out of the London office.
What You'll Do
- Lead and develop the EMEA Persona Marketing & Programs team, creating a high-performance culture that balances strategic leadership with hands‑on execution.
- Define and drive the regional GTM strategy for Line‑of‑Business personas, ensuring Snowflake's value resonates with executive buyers.
- Build and scale Snowflake's Enterprise Architect motion across EMEA, creating targeted programs, thought leadership, and an EA community that position Snowflake as a trusted transformation platform.
- Partner with ABM, Demand Generation, and Partner Marketing teams to activate persona‑based campaigns, account‑specific plays, and joint GSI programs that drive engagement and pipeline.
- Lead Snowflake's Public Sector growth programs by driving clarity, execution rigor, and scalable go‑to‑market motions that enable SDRs and reseller partners to successfully position and sell fixed‑price solution bundles.
- Develop and execute regional
Senior Manager, Persona Marketing & Programs, EMEA employer: Snowflake
Snowflake offers a collaborative environment in London, focusing on innovation in data and AI. Employees enjoy a culture that empowers them to create impactful work while developing their skills. The team values inclusivity and trust-building across functions.
