At a Glance
- Tasks: Lead marketing strategies for Enterprise Architects and drive impactful go-to-market programmes.
- Company: Join Snowflake, a leader in the data revolution with a collaborative culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Opportunity to travel and connect with technical communities across EMEA.
- Why this job: Shape the future of work and engage with cutting-edge AI technology.
- Qualifications: 5+ years in product marketing with strong collaboration and storytelling skills.
The predicted salary is between 80000 - 100000 £ per year.
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.
Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to orchestrate go-to-market execution targeting Enterprise Architects, scale global programmes, amplify regional priorities, and ensure our message resonates with this persona and broader technical decision-makers across industries.
This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution. The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction.
This role is based out of Snowflake’s London office.
What You’ll Do
- Own and align marketing strategy in the EMEA region for the Enterprise Architect persona, ensuring plans reflect technical architecture insights and empowering the field to execute with impact.
- Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging.
- Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams.
- Build and nurture a community motion targeted at Enterprise Architects to foster peer-to-peer engagement and long-term platform advocacy.
- Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact.
- Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions.
- Translate Snowflake’s platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers.
Our Ideal Candidate Will Have
- 5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture.
- Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with the Enterprise Architect persona and technical decision-makers.
- Proven experience in building and scaling a community motion or developer/architect relations programme.
- Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers.
- Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others.
- Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives.
- Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions.
- An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus.
- Experience working with or marketing to the Public Sector is a plus.
- BS/BA degree preferred.
- Willingness to travel up to 25% of the time.
Snowflake is scaling fast in EMEA, and we need builders who can think strategically and execute with urgency. If you are energised by orchestrating strategic programmes, engaging technical communities, enabling the field, and amplifying the voice of the region to shape global impact, we’d love to meet you.
How will you orchestrate impact at Snowflake? Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
Product Marketing Manager – Enterprise Architects, EMEA in London employer: Snowflake
At Snowflake, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our EMEA GTM Communications Lead role offers not only competitive benefits but also ample opportunities for professional growth in the rapidly evolving tech landscape. Join us in our vibrant location where innovation meets collaboration, and be part of a team that values your contributions to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager – Enterprise Architects, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Snowflake and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Snowflake are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Snowflake on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Snowflake. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager – Enterprise Architects, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Snowflake. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Snowflake:Show us that you’ve done your homework! In your application, briefly mention what you admire about Snowflake’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Snowflake
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Snowflake will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Snowflake, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
