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- Tasks: Lead and execute Snowflake's PAN-EMEA events strategy for impactful customer engagement.
- Company: Join a fast-growing tech company focused on innovation and collaboration.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Make a real impact by delivering world-class events that drive business success.
- Qualifications: 10+ years in B2B event marketing with strong leadership experience.
- Other info: Be part of a team that values creativity and challenges the status quo.
The predicted salary is between 100000 - 150000 £ per year.
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
About the Role
The Director, Strategic Events EMEA will own the development and execution of Snowflake's PAN-EMEA events strategy, leading a high-performing team to deliver world-class event experiences that drive pipeline impact and customer engagement. This includes Snowflake-led flagship events (World Tour, Build, EMEA presence at global Summit), executive programming, and strategic third-party sponsorships (Davos, Cannes Lions, Mobile World Congress, Gartner events).
What You’ll Do
- Own PAN-EMEA events strategy: Define and execute a comprehensive events plan — including Snowflake-led events, third-party sponsorships, and partner events — aligned with regional and corporate pipeline goals.
- Lead and develop your team: Manage and mentor a distributed team of event professionals fostering excellence, creativity, and accountability.
- Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure events deliver qualified meetings, pipeline contribution, and accelerate opportunities.
- Deliver executive programming: Design C-level roundtables, dinners, and bespoke experiences that strengthen relationships with strategic accounts.
- Manage budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners to deliver on time and on budget.
- Optimize through data: Establish KPIs, reporting frameworks, and analytics to measure event performance and business impact; use insights to continuously improve.
- Collaborate cross-functionally: Work with Corporate Events, Brand, Content, Product Marketing, and Demand Generation to ensure consistent messaging and seamless execution.
- Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market.
What We’re Looking For
- 10+ years in B2B event or field marketing, with 3+ years in senior leadership roles managing teams and large-scale event portfolios.
- Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS.
- Strong people leader with experience building and scaling teams.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
Director, Strategic Events EMEA in London employer: Snowflake
Contact Detail:
Snowflake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Strategic Events EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, conferences, or even online. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show up prepared! When you get an interview, research the company inside out. Know their values, recent projects, and how you can contribute to their goals. This will help you stand out as a candidate who truly cares.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism, which is always a plus.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy!
We think you need these skills to ace Director, Strategic Events EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Director, Strategic Events EMEA. Highlight your experience in B2B event marketing and leadership roles, showcasing how you've driven pipeline impact in previous positions.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of successful events you've managed and how they align with Snowflake's mission of innovation and collaboration.
Showcase Your Leadership Skills: We want to see your people management skills shine through! Mention how you've built and scaled teams in the past, and how you foster creativity and accountability among your team members.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Snowflake
✨Know Your Events Inside Out
Before the interview, dive deep into Snowflake's past events and their impact. Familiarise yourself with flagship events like World Tour and Build, and be ready to discuss how you would enhance these experiences to drive pipeline impact.
✨Showcase Your Leadership Style
As a Director, you'll need to lead a high-performing team. Prepare examples of how you've successfully managed and mentored teams in the past, focusing on fostering creativity and accountability. Highlight your approach to building strong relationships within your team.
✨Data-Driven Decision Making
Be ready to discuss how you’ve used data to optimise event performance in previous roles. Bring specific examples of KPIs you've established and how they influenced your event strategies. This will show your analytical mindset and commitment to continuous improvement.
✨Innovate and Differentiate
Snowflake values fresh ideas, so think about innovative event formats or strategies you've implemented before. Prepare to share how you can bring unique concepts to the table that will set Snowflake apart in the market and resonate with their audience.