EMEA Content Marketing Manager

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is at the forefront of the data revolution, committed to building the world’s greatest data and applications platform. Our get-it-done culture empowers every employee to innovate, collaborate, and create work with lasting impact, while growing their career at one of the most important data companies in the world.

Snowflake is looking for a talented writer and content marketer to join our EMEA marketing team. This role will focus exclusively on EMEA-specific content, working at the intersection of global content strategy, regional priorities, and messaging priorities in the region. You will develop, package, and manage a wide range of content assets that support EMEA GTM motions, from strategic, long-form thought leadership to campaign-ready assets and region-specific narratives.

You’ll partner closely with EMEA Product Marketing Managers to understand content needs across priorities like AI transformation, analytics, data engineering, migrations, and aligning to the needs of both technical and line of business audiences. This role requires leadership in identifying content gaps, centralizing the needs across working groups, and operationalizing the EMEA content roadmap in partnership with Global content marketing and regional PML leadership. This role serves as a key bridge between the global content team and EMEA, helping ensure global content is effectively localized, prioritized, and extended where needed, and that EMEA-led content gaps and opportunities are clearly surfaced back to global teams.

You will also work closely with global counterparts to regularly align and compare priorities, ensuring work is complementary, avoiding duplication of effort, and maximizing reuse and impact across regions. The ideal candidate is a strong writer with solid editorial judgment, good project management instincts, and experience collaborating across marketing, product marketing, and design teams in a fast-moving environment. This role is based in our London offices (near Liverpool Street Station).

Responsibilities

• Develop and manage EMEA content across key GTM motions
• Write and produce high-impact content including ebooks, blogs, two-pagers, campaign assets, web copy, and supporting materials for regional GTM initiatives
• Support strategic, multi-asset programs (e.g., thought leadership and audience-focused narratives, ongoing campaigns, and EMEA-specific messaging themes)
• Translate complex technical and product concepts into clear, compelling content for business and technical audiences
• Partner closely with EMEA Product Marketing and regional marketing leadership
• Work hand-in-hand with EMEA PMMs to understand priorities, use cases, and audience needs
• Help centralize and maintain the EMEA content roadmap in partnership with regional PMM leadership
• Ensure content aligns to broader GTM priorities while remaining relevant and actionable for the region
• Support the exploration and execution of creative and engaging content formats, such as new asset types, storytelling approaches, and campaign-driven form factors, to bring EMEA narratives to life
• Act as a bridge between global content and EMEA needs
• Partner closely with the global content team to align on priorities and ensure global assets are effectively localized, adapted, and extended for EMEA
• Regularly cross-check regional and global plans to avoid duplication of effort and maximize reuse of content across regions
• Identify EMEA-specific gaps where regional-first content is required and help shape briefs, positioning, and priorities
• Balance global narratives with region-specific storytelling across product, regulatory, and market themes
• Support campaign execution and ongoing optimization
• Partner with growth marketing, field marketing, and design to deliver campaign-ready assets
• Contribute to content calendars and campaign planning across EMEA
• Use performance signals and feedback to continuously refine content approach and formats

Qualifications

• 4–6 years of experience in content marketing, editorial, or digital marketing roles
• Proven ability to write clearly and persuasively across formats (blogs, long-form assets, campaign content, web copy)
• Experience working cross-functionally with product marketing, marketing teams, and creative partners
• Strong organizational and project management skills, with the ability to manage multiple priorities in parallel
• Comfort operating in a fast-paced, evolving environment with regional and global stakeholders
• Experience with enterprise, B2B, or technology content strongly preferred
• Familiarity with EMEA markets, audiences, or regulatory themes is a plus

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?