At a Glance
- Tasks: Lead exciting events and pop-up activations for a premium gelato brand.
- Company: Join Snowflake Gelato, a celebrated UK gelato brand with a vibrant culture.
- Benefits: Enjoy a competitive salary, 28 days paid leave, and free gelato!
- Other info: Flexible working during peak summer season with great growth opportunities.
- Why this job: Be part of a dynamic team and create memorable experiences with top brands.
- Qualifications: Experience in events management and strong communication skills required.
The predicted salary is between 40500 - 49500 £ per year.
ABOUT SNOWFLAKE GELATO
Snowflake Gelato is a premium UK gelato brand with 17 UK locations, 2 summer pop-ups at St James Quarter and Bluewater, and 2 international sites. Winner of over 40 Great Taste Gold Stars for our gelato and sorbetto flavours, we're recognised for the quality and craft behind every scoop. Alongside our retail stores, we deliver high-end brand partnerships and pop-up activations at some of the UK's most prestigious locations.
ROLE OVERVIEW
We're looking for a proactive, detail-driven Events Manager to lead our events programme, with a particular focus on the summer pop-up season. Your main responsibilities will be to source summer pop-up opportunities nationwide, along with sourcing brands we'd like to collaborate with that match our brand's profile.
KEY RESPONSIBILITIES
- Brand Partnerships and Collaboration
- Identify and source summer pop-up opportunities and site locations across the UK, that help increase our brand's reach and engagement.
- Set the budget for each pop-up and own CAPEX in full, ensuring every opportunity stacks up commercially before proceeding.
- Manage the full site set-up process, including Risk Assessments and Method Statements (RAMS).
- Coordinate delivery end-to-end: equipment, staffing, stock, and on-site operations.
- Ensure all pop-ups meet Snowflake's brand, quality, and health & safety standards.
- Identify and reach out to brands that we want to work with, this could be across fashion, lifestyle or other food brands.
- Work on innovative ways to have our product offered with the brand.
- Enquiry Management & B2B Development
- Own and manage all incoming event enquiries, with a focus on summer activations.
- Assess and prioritise opportunities based on brand fit, commercial viability, and strategic value.
- Build and manage a pipeline of B2B event partners and clients.
- Develop proposals and pricing for prospective partners.
- Stakeholder & Relationship Management
- Act as the primary external point of contact for event clients, venue partners, and suppliers.
- Build strong working relationships with agencies, brands, and venue operators for repeat business.
- Liaise internally with operations, marketing, and franchise teams to ensure smooth event execution.
- Reporting & Continuous Improvement
- Track event performance (revenue, cost, brand exposure) and report post-event outcomes.
- Own the events budget, including forecasting, cost tracking, and spend approval across pop-ups and B2B activations.
- Monitor profitability of individual events and the overall programme.
- Report on budget performance and flag variances to the Head of Brand & Partnerships.
- Refine processes and documentation (RAMS, site set-up checklists) to improve efficiency year-on-year.
ABOUT YOU
- Proven experience in events management, ideally within food & beverage, retail, or hospitality.
- Strong commercial acumen able to assess and prioritise opportunities quickly.
- Experience managing site logistics and pop-up set-up.
- Budget management experience, comfortable owning P&L for a function or programme.
- Working knowledge of RAMS and health & safety requirements for pop-up/event environments.
- Excellent communication skills confident as the face of the brand externally.
- Highly organised, able to manage multiple concurrent enquiries and live events.
- Full UK driving licence and willingness to travel nationally, including overnight stays where required.
- Comfortable working flexibly during peak summer season, including some weekends.
WHAT WE OFFER
- Competitive salary.
- Join a dynamic, fast-moving & diverse team.
- Referral bonus scheme.
- Development opportunities you can grow inside the business.
- 28 days of paid annual leave (bank holidays inclusive).
- And of course, free gelato!
ABOUT US
The Snowflake brand is built on 4 key pillars, which underpin everything we do and make sure we are being true to our beliefs. These have enabled us to achieve over 40 Great Taste Gold Stars and continue to grow both in the UK and internationally. They're also the core reasons why we partner with such esteemed brands.
- HAPPY. We're extrovert and outgoing, up for a challenge and new experiences. We're full of energy and enthusiasm, brave, courageous and on a mission to 'serve happiness' wherever we go.
- PASSIONATE. We put passion into absolutely everything we do at Snowflake. Whether it's finding the best quality milk and cream from Somerset, creating exciting flavours with new suppliers or serving the most luxurious extra dark chocolate gelato to our customers. We do all this with love, energy and passion.
- INCLUSIVE. We cater to all from rich indulgent luxury gelato to guilt-free sorbettos, including a growing vegan range. We are a truly cosmopolitan brand. We're down to earth, honest and authentic. We genuinely believe in what we do and in delivering a smile to your daily life. We're welcoming, and we talk to people like a friend with love and consideration.
- ASPIRATIONAL. We aspire to be the best. We've already achieved a lot in a short amount of time but we want more. In an ever more competitive environment we are determined to build a business that becomes a globally recognised brand through our products, our environments and our people.
OUR VISION TO BE THE WORLD'S BEST LOVED GELATO
Events Manager in Iver employer: Snowflake Gelato
At Snowflake Gelato, we pride ourselves on fostering a warm and inclusive work environment where every team member is valued and encouraged to grow. Our commitment to artisan products and exceptional customer service not only enhances the experience for our guests but also provides our staff with unique opportunities to develop their skills in a vibrant and supportive setting. Join us in creating delightful moments while enjoying the benefits of working in a passionate team dedicated to excellence in the heart of the community.
StudySmarter Expert Advice🤫
We think this is how you could land Events Manager in Iver
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Snowflake Gelato. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Snowflake Gelato
Don't be shy about reaching out to Snowflake Gelato directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Events Manager in Iver
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Snowflake Gelato and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Snowflake Gelato
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
