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- Tasks: Drive paid customer acquisition and optimise campaigns across Google, Bing, TikTok, and Meta.
- Company: Join Snaptrip Group, a leading UK holiday rental marketplace with a fun, dynamic culture.
- Benefits: Enjoy a competitive salary, flexible hours, remote work, and discounts on stays.
- Other info: Work in a stylish London office with arcade games and free drinks!
- Why this job: Be part of a fast-paced team making holidays affordable and accessible for everyone.
- Qualifications: 3+ years in paid search, strong data analysis skills, and a passion for digital marketing.
The predicted salary is between 40000 - 50000 £ per year.
We are the Snaptrip Group, founded in London in April 2014. Our mission is to make taking a staycation easy and affordable for everybody. Snaptrip Group brings together the UK’s best online accommodation marketplaces dedicated to cottages, lodges, hotels and villa holidays.
The role involves:
- Setting targets and KPIs to maximise profitable paid customer acquisition.
- Working with the Head of Marketing to deploy a seven-figure digital marketing budget.
- Managing, optimising and growing existing paid acquisition campaigns across Google and Bing.
- Expanding and managing paid social channels including TikTok and Meta platforms.
- Identifying key areas of digital paid acquisition growth and testing new channels.
- Contributing product insights and recommendations to improve conversion rates.
- Reporting on paid acquisition performance across Snaptrip and sister sites.
- Leading advanced tracking implementation and working with our Data Scientist.
- Driving automation and scalable processes across multiple accounts and brands.
- Managing relationships with all key media suppliers.
The ideal candidate will have:
- 3 years+ of experience running large scale paid search campaigns.
- Strong hands-on experience across paid social, particularly TikTok and Meta.
- A comprehensive understanding of Google Analytics.
- Experience with advanced tracking and attribution modelling.
- A passion for data-driven marketing with a proven track record of delivering growth.
- A commercial brain to identify opportunities for growth.
- A user-centric approach to ensure traffic converts well.
- A genuine interest in the product and a proactive approach to suggesting improvements.
- Experience managing multiple brands or accounts simultaneously.
- Experience with Google Hotel Center and hotel/meta search advertising is desirable.
- Experience optimising Google Demand Gen, Performance Max, DSA and Search campaigns is essential.
- An ability to communicate clearly and collaborate as part of a small startup team.
Salary: £40,000+ a year depending on experience.
Why Snaptrip Group?
- A shiny new Macbook.
- Stylish Central London office near the Thames with remote working opportunities.
- Be part of a dynamic and fun team.
- Free alcoholic beverages and fresh coffee on tap.
- Arcade machine with weekly challenges!
- Flexible hours and working practice.
- Discounts off any stay booked via one of our sites.
Paid Acquisition Manager employer: Snaptrip Group
Contact Detail:
Snaptrip Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to customer experience. This will help you tailor your answers and show you're genuinely interested in joining the Snaptrip Group.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Paid Acquisition Manager. Highlight your data-driven approach and any successful campaigns you've managed in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of our journey at Snaptrip Group.
We think you need these skills to ace Paid Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Acquisition Manager role. Highlight your experience with paid search campaigns and any specific achievements that align with our mission at Snaptrip Group.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how your skills can help us grow. Be genuine and let your personality shine through!
Showcase Your Data Skills: Since we love data-driven decisions, make sure to include examples of how you've used analytics to drive growth in previous roles. We want to see your numbers game!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Snaptrip Group
✨Know Your Numbers
As a Paid Acquisition Manager, you'll need to be comfortable with data. Brush up on your Google Analytics skills and be ready to discuss how you've used data to drive growth in previous roles. Prepare specific examples of campaigns you've managed, focusing on KPIs and results.
✨Show Your Creativity
Snaptrip Group values innovation, so think about how you can bring fresh ideas to the table. Be prepared to discuss new channels or strategies you've tested in the past, especially in paid social like TikTok and Meta. Show them you're not afraid to experiment!
✨Understand the Customer Journey
It's crucial to have a user-centric approach. Familiarise yourself with the customer journey and be ready to explain how you've improved conversion rates in past campaigns. Think about how you can collaborate with product teams to enhance the overall experience.
✨Be Ready to Get Hands-On
This role requires a hands-on attitude, especially at the start. Be prepared to discuss your experience managing campaigns directly and how you plan to dive into the work. Show enthusiasm for rolling up your sleeves and getting involved in the nitty-gritty of paid acquisition.