Business Development Executive in Edinburgh

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41bn in the UK. We work with independent retailers and major convenience store partners, helping local businesses serve customers online so communities thrive and revenue stays local. Retailers on our platform typically see significant uplift in monthly revenue, making our service mission critical to local high streets. We are a UK company with colleagues across the country and offices in Dundee and Edinburgh. This is a full‐time, hybrid role where you can expect some travel to retailers across the UK.

About the Role

We are looking for a commercially driven and creative Business Development Executive to grow our retailer social media offering, that sits within our Central Marketing team. This role sits within the marketing team but has a strong commercial focus. Your primary responsibility will be meeting with convenience store owners to present the benefits of our social media service, to help them understand the value of digital marketing in driving footfall, online orders, and store growth. Alongside acquisition, you will play a hands‐on role in content creation, campaign strategy, and retailer success.

What We Are Looking For

• A self‐starter who thrives in a fast‐paced, growth environment
• Someone equally comfortable in front of a retailer, behind a camera, or inside Ads Manager
• Commercially driven but creatively strong
• Highly organised and results‐focused

Key Responsibilities

• Retail Acquisition (Primary KPI)
  • Proactively identify and onboard Snappy Shopper retailers to our social media service
  • Present the value proposition of our offering to convenience store owners
  • Manage the full acquisition journey from outreach to sign‐up
  • Work closely with internal teams to ensure smooth onboarding
  • Track and report on acquisition performance and growth targets
• Content Creation & Strategy
  • Visit retail stores to create engaging social‐first content
  • Develop content strategies aligned to regional objectives
  • Assist with planning and executing social campaigns
• Events & Retailer Engagement
  • Host webinars and external events to promote social media offering
  • Support new store launches with launch marketing plans and on‐site content
  • Act as a key point of contact for retailers within the agency service

Key KPIs

• Number of retailers signed to the social media service
• Revenue growth from acquired retailers
• Retailer retention and satisfaction

Skills & Experience

Essential

• Proven experience presenting to independent convenience store owners
• Commercial mindset with experience working towards targets
• Excellent communication and relationship‐building skills
• Comfortable creating content in‐store (video, reels, short‐form content)

Desirable

• Experience using Meta Business Manager / Ads Manager
• Experience hosting webinars or public‐facing events
• Basic understanding of social performance metrics

Who You Are

We value the following qualities and behaviours:

• Community: you understand Snappy Shopper's goals to help local businesses compete online and our strategy, and work with others to deliver these while supporting colleagues.
• Be Snappy: you work quickly to achieve tasks and recover when things go wrong or don’t go as planned.
• Breaking Barriers: you thrive in the unknown, adapting to changing business requirements by prioritising key tasks and maintaining a constructive and positive outlook when work is challenging.
• Craic on: you are proactive in completing your role and responsibilities in a changing environment, and are open to and able to share knowledge with others.

If You Think You’ve Got What It Takes but Hesitating...

At Snappy, we are all about Community—inside and out. We exist to empower independent retailers, keeping local businesses thriving in a rapidly changing world. That means every role here has a direct impact, whether you are building our platform, supporting our partners, or shaping the customer experience.

What’s In It For You

At Snappy, we are all about Community—inside and out, and that extends to how we support and develop our people. Joining a high‐growth tech scale‐up is a whole new adventure. As we scale, so will your career. You will get hands‐on experience applying your skills in real‐time, working on projects that directly impact local businesses and the communities they serve. The entrepreneurial nature of our business means you will work alongside passionate, purpose‐driven people who care about innovation and making a difference. The challenges and opportunities will keep evolving, meaning you will constantly be learning and developing new skills—no two days are the same! You will also be closer to the action than in most other companies, gaining commercial awareness, insight into how a business scales, and the ability to shape the future of a growing sector. For those who love autonomy, fast learning, and impact, we put no limits on your ambition and personal growth.

Applying

Don’t forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.