Marketing Manager
Belfast, hybrid working, 3 days in-office per week
Reports to: Head of Marketing, Emma
About us
Snapper Services is a global transport technology business, headquartered in New Zealand, with a growing team in Belfast. Our product, Mosaiq, is a Transit Intelligence Suite built for public transport organisations, helping teams understand their networks, improve services and make better decisions using data.
Over the last couple of years, Snapper has grown from a UK-focused business into one with wider international ambition. We are now building our presence across various markets globally where brand awareness is still early and the opportunity is significant. Marketing has a clear role to play in helping those markets open up through events, paid and organic digital, email, search, partner activity and targeted top-of-funnel campaigns.
The role
We are hiring a hands-on Marketing Manager to own a broad mix of activity across events, campaign execution, paid digital, organic social, email, search, ABM and day-to-day demand generation. Events will be a large part of the role, but this is not purely an events job. We need someone who can help bring in top-of-funnel leads across multiple channels, with a particular focus on supporting enterprise accounts and direct business development.
You will own event coordination and delivery, LinkedIn activity, basic Google Ads, email sequences, the monthly newsletter, organic social, routine website updates and campaign tracking. In simple terms, you will be the engine behind how Mosaiq shows up in the market, working closely with Emma, our Head of Marketing, Charlotte, our Product Marketing Manager in New Zealand, and the wider commercial team.
The right person will be organised, commercially aware and confident enough to take ownership without needing constant sign-off. You do not need to be a deep SaaS or technical product marketer, but you do need to understand how events, content, paid digital, email, search and sales-aligned marketing work together to create useful commercial conversations.
What you'll be doing
- Own Snapper's presence at trade shows, conferences and industry events across key markets, covering planning, logistics, supplier management, team briefings, lead capture and post-event follow-up.
- Support broader top-of-funnel activity across events, paid and organic digital, email, search, landing pages, partner campaigns and ABM activity for enterprise accounts.
- Own the Mosaiq LinkedIn company page, including organic content planning, scheduling, event promotion, performance review and day-to-day channel management.
- Run practical paid campaigns across LinkedIn Ads and Google Ads, including search and/or display, with a focus on event promotion, campaign support and market awareness.
- Help keep the core marketing engine moving, including email sequences, the monthly newsletter, website updates, CRM hygiene, UTM tracking, campaign reporting and simple performance analysis.
- Bring more structure to event and campaign measurement, including leads captured, follow-up activity, commercial outcomes, ROI and clear lessons for future activity.
What we're looking for
- Strong commercial experience in a broad B2B marketing role, ideally within SaaS, technology, transport, infrastructure, public sector or another considered B2B market.
- Proven ownership of trade shows or conferences end-to-end, including logistics, suppliers, internal coordination, lead capture and follow-up.
- Confidence with LinkedIn, both organic and paid, with a good feel for what works in a B2B environment.
- Experience with Google Ads, search and/or display, plus a solid understanding of PPC fundamentals.
- Working knowledge of SEO/SEM fundamentals, keyword research, on-page optimisation and routine website updates.
- Strong organisation and project management skills, with the confidence to manage multiple channels and moving parts without needing constant sign-off.
You'll likely enjoy this role if
- You like variety, ownership and hands-on delivery, rather than sitting in one narrow marketing lane.
- You enjoy making things happen across events, digital, email, search and campaigns, and are happy getting into the detail when the work needs it.
- You genuinely like owning events and understand that a good trade show starts well before the stand goes up and continues well after everyone gets home.
- You enjoy working with commercial teams and asking practical questions around who we are trying to reach, what we want them to do next and how we will know if it worked.
- You are curious about how marketing is changing, including Answer Engine Optimisation, AI-supported campaign tools and new ways to test paid and organic activity.
- You are less likely to enjoy this role if you prefer to avoid events, suppliers, travel, campaign execution or hands-on channel ownership.
Our values
- Being Resilient: We use a positive mindset to handle change and keep moving when plans shift.
- Acting with Integrity: We are open and honest with each other, and create space for people to share thoughts and ideas.
- An Innovative outlook: We look at problems through different lenses, across people, process, personal development and product.
- Collaborating: We believe the best work happens through teams, so we stay inclusive and open to different voices.
- Building Excellence: We are not chasing perfection, but we do care about clear measures, high standards and celebrating progress as we go.
What we offer
💷 Genuinely competitive salary, with full details shared during the first interview
🏖️ Holidays: 27 days annual leave, plus bank holidays
💙 Wellbeing: 10 days sick leave per year and a people-first culture
🎁 Perks: Pension contribution, personal insurance package, L&D budget and Cycle to Work scheme
🏡 Working setup: Hybrid model, with 3 days per week in our brand new office in central Belfast
🌍 Global exposure: Work across international markets with teams in the UK, New Zealand and beyond
✈️ Event travel: Attend key trade shows and industry events, usually around 4 to 6 per year
Interview process
Screening call with our Talent Partner, Matt -> Video interview with our Head of Marketing, Emma and 1x other team member -> F2F interview including task with Emma and our CRO, Jon + meet some more of the team -> Final meet with our CEO, Miki
We aim to keep the process moving quickly and give clear feedback at each stage.
