Senior Influencer Marketing Manager
Senior Influencer Marketing Manager

Senior Influencer Marketing Manager

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead influencer and affiliate campaigns to boost brand awareness and revenue growth.
  • Company: Join Mellanni, a fast-growing textile brand with a family-owned culture.
  • Benefits: Competitive pay, comprehensive benefits, and free access to training resources.
  • Why this job: Make a real impact in a dynamic environment while growing your career.
  • Qualifications: 3+ years in influencer marketing and strong communication skills required.
  • Other info: Collaborative team atmosphere with opportunities for personal and professional development.

The predicted salary is between 36000 - 60000 £ per year.

About Us: Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide. With 400,000 rave customer reviews and counting on Amazon, we’re proud to sell everyday essentials that are affordable, luxurious, and long-lasting. Starting as a small family business in 2014, within the past eleven years, Mellanni has expanded at a rapid pace. Our warehouse in New Jersey now serves diverse marketplaces such as Amazon, eBay, and Walmart. Now a strong and efficient company with a high level of sales, we wish to bring like-minded professionals aboard to join our friendly international team from all over the US, South America, Europe, and Asia. We value our employees and offer competitive compensation with benefits. If you’re looking to make a difference in a small but fast-paced company, this is an excellent opportunity with lots of room for growth.

What We Offer:

  • Competitive compensation based on experience and credentials
  • Comprehensive Benefits: Various packages for qualified applicants
  • Training and Development: Free access to our online library and courses for your personal career development
  • Family-Owned Culture: Work with a close-knit diverse, international team at a fast-growing US-based company

If you are someone:

  • Who has a growth mindset,
  • Who is responsible and accountable,
  • Who is a team player with a positive can-do attitude,
  • Who has a high level of integrity,
  • Who gets things done.

Then you are the one we are looking to join our team as these are Mellanni’s core values.

Job Summary: The Partnerships Manager will be responsible for building, optimizing, and scaling Mellanni’s influencer, affiliate, and press programs to drive brand awareness, engagement, and revenue growth. This role requires a sharp analytical mindset to identify what’s working, double down on high-ROI channels, and pivot when needed. You’ll oversee a mix of ongoing campaigns and experimental initiatives, applying a start-stop-continue approach to ensure every partnership delivers measurable value. From negotiating with top creators to launching affiliate partnerships on emerging platforms, you’ll balance strategic vision with hands-on execution. As a leader, you will mentor and grow a small, high-performing team, ensuring projects are delivered on time and to standard. You’ll build strong internal and external relationships, manage budgets, and leverage data to inform decisions across influencer, affiliate, and press channels. Success in this role means turning performance insights into action plans, creating scalable processes, and consistently uncovering new opportunities for Mellanni to connect with audiences. This is an ideal position for someone who thrives on both strategy and execution, with the ability to drive sustainable growth in a fast-moving environment.

Core Responsibilities:

  • Partnership Strategy & Execution: Design and implement scalable influencer, affiliate, and press strategies aligned with Mellanni’s growth goals. Lead both paid and gifted influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms. Own the expansion of affiliate programs via Amazon Creator Connections, TikTok Shop Affiliates, and others. Pitch and manage press outreach and relationships with major publishers. Collaborate on UGC strategy and creative testing for paid ad performance.
  • Team Leadership & Delegation: Lead, mentor, and inspire a small, high-performing team of contractors and freelancers. Foster a collaborative, supportive environment that encourages growth and continuous learning. Communicate clearly and empathetically to set expectations and provide constructive feedback. Encourage resilience, problem-solving, and a positive attitude to maintain high performance.
  • Performance Analysis & Optimization: Regularly analyze influencer and affiliate performance to identify cost-effective, high-ROI channels. Recommend strategic pivots, e.g. shifting from traditional influencer campaigns to affiliate-heavy strategies. Manage campaign budgets and evaluate spend vs. return. Provide reporting that transforms raw data into actionable plans and performance insights.
  • Process & Platform Implementation: Maintain up-to-date records and influencer/affiliate CRMs. Spearhead the adoption of new tools and platforms. Optimize internal workflows to reduce manual steps, enhance team efficiency, and ensure accurate reporting.

Qualifications:

  • 3+ years of experience managing influencer, affiliate, or press campaigns at an agency or brand level, preferably on the US market.
  • Must demonstrate exceptional communication skills, with the ability to convey nuanced messages clearly and professionally.
  • Strong command of tone, style, and cultural context to engage effectively with diverse audiences and media contacts.
  • Strong knowledge of digital platforms and influencer ecosystems, particularly within lifestyle/home/beauty categories.
  • Experience managing publisher relationships—both organic and paid.
  • Confident project manager with ability to oversee tools and manage multiple initiatives simultaneously.
  • Strong analytical mindset; comfortable making data-driven decisions and adapting strategies quickly.

Educational and Language Requirements:

  • High School Diploma or GED Equivalent
  • Near-fluent to fluent proficiency in English (both written and verbal) is required.

How to apply: Please complete the short questionnaire using the link below. Applications that include the questionnaire will be prioritized during the review process.

Senior Influencer Marketing Manager employer: Snaphunt

Mellanni is an exceptional employer that fosters a family-owned culture, offering a supportive and diverse international team environment. With competitive compensation, comprehensive benefits, and ample opportunities for personal and professional growth, employees are encouraged to thrive in a fast-paced setting where their contributions truly make a difference. Join us in our New Jersey warehouse and be part of a rapidly expanding company that values integrity, teamwork, and innovation.
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Contact Detail:

Snaphunt Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Influencer Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their growth. Tailor your responses to reflect how you align with their mission and goals.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Mellanni.

We think you need these skills to ace Senior Influencer Marketing Manager

Influencer Marketing
Affiliate Marketing
Press Outreach
Analytical Skills
Project Management
Team Leadership
Communication Skills
Data Analysis
Budget Management
Digital Marketing
Relationship Management
Performance Optimization
Creative Strategy
Problem-Solving Skills

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about influencer marketing and how you can contribute to Mellanni's growth. A little personality goes a long way!

Tailor Your Experience: Make sure to highlight your relevant experience in influencer and affiliate marketing. We’re looking for specific examples of campaigns you've managed and the results you've achieved. This helps us see how you fit into our team!

Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate well-structured applications that are easy to read and understand, so make it easy for us to see your qualifications!

Apply Through Our Website: Don’t forget to complete the short questionnaire on our website when you apply! It’s a crucial part of the process, and applications with it will be prioritised. We can’t wait to hear from you!

How to prepare for a job interview at Snaphunt

✨Know Your Stuff

Before the interview, dive deep into Mellanni's brand values and product offerings. Familiarise yourself with their influencer marketing strategies and recent campaigns. This will not only show your genuine interest but also help you align your experience with their goals.

✨Showcase Your Analytical Skills

Prepare to discuss specific examples of how you've used data to drive decisions in past roles. Be ready to explain your approach to analysing campaign performance and how you pivoted strategies based on insights. This is crucial for a role that demands a sharp analytical mindset.

✨Demonstrate Team Leadership

Think of instances where you've successfully led a team or mentored others. Share how you foster collaboration and support growth within your team. Mellanni values a positive can-do attitude, so highlight how you encourage resilience and problem-solving among your colleagues.

✨Ask Insightful Questions

Prepare thoughtful questions about Mellanni's future plans, especially regarding their influencer and affiliate strategies. This shows you're not just interested in the role but also in contributing to the company's growth. It’s a great way to demonstrate your strategic thinking.

Senior Influencer Marketing Manager
Snaphunt
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  • Senior Influencer Marketing Manager

    Full-Time
    36000 - 60000 £ / year (est.)
  • S

    Snaphunt

    50-100
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