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For Companies At a Glance
- Tasks: Drive sales and develop relationships in the collision repair industry.
- Company: Join Car-O-Liner, a leader in innovative collision repair solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for training and travel.
- Why this job: Be part of a team that values customer satisfaction and continuous improvement.
- Qualifications: Fluent in English, with technical sales experience and a passion for learning.
- Other info: Extensive travel within the UK region is required.
The predicted salary is between 28800 - 43200 £ per year.
Position:
Regional Technical Sales Representative
Location:
Rugby, United Kingdom
Apply by:
2025-08-30
If you are looking for a sales role where you get to represent high quality-, and technologically advanced equipment that make end users work easier and safer you might be the right match. With our products you are bringing the most innovative solutions to the customers within the collision repair industry in terms of equipment, training and work experience. Read more about Car-O-Liner at Car-O-Liner – Collision Repair Equipment .
In this position your main purpose is to execute, drive and develop sales within the assigned Region and according to the business plans and targets.
You will interact daily with prospects and customers within the collision repair industry and match their Bodyshop needs with the Car-O-Liner’s Total Bodyshop Solutions in WSS, joining, measuring, ADAS, Straightening and Lifting
You will be working closely with the After-Market Manager and operate as a commercial crew in a constant journey of customer satisfaction as well as the Internal Sales and Support organisation to secure a premium customer experience from first touchpoint to satisfied user.
In your role you will report directly to the Managing Director for Car-O-Liner UK Organisation.
Main Responsibilities
- Develop the Car-O-Liner Sales on the UK Market (allocated region) according to specified Sales Targets.
- Execute product and solution demonstrations as part of an effective sales pitch.
- Execute installations of equipment and start-up trainings to secure customer satisfaction
- Execute regular visits within the assigned customer and prospect portfolio to retain close relations and long-term partnerships.
- Drive orders, deliveries and installation in cooperation with the internal sales and service organisation.
- Administration of, Sales Activities, Invoicing and Sales/Servicing/Training Opportunities in the CRM (Customer Relationship Management) system and engage fully in regular Sales Meetings
- Actively work closely with service and support team to increase sales, service, training and repair business potential at the Customer’s site.
Required Qualifications
- Fluent in English, both spoken and written.
- Personal situation that allows extensive traveling within the allocated region
- Good technical knowledge of car manufacturing requirements and the collision repair industry
- Previous extensive experience with customer contact in technical sales situations / Business to business
- Previous experience with the sales of capital equipment. Useful understanding of terminologies such as ROI (return on investment), TCO (total cost of ownership) and Valued BASED Selling Experience is another plus.
- Comfortable with PCs in general and Microsoft office in particular (Outlook, Excel, PowerPoint)
- Ability to represent the brand in a good way according to our values.
Personal Qualities
- Reliable, punctual, positive, empathic and courteous
- Acts in a professional manner at all times
- Ability to drive and organize yourself to meet logistical challenges and efficiency needs.
- Driven, inspired, passionate, self-motivating and accountable for a set of goals.
- Customer focused and able to deliver on promises.
- Socially adaptableand be able to work effectively as part of a team.
- Comfortable with speaking in front of a group and manage to communicate a message concisely leading to successful sales.
- Curious and eager to continuously learn and develop
- Driven by RCI (Rapid continuous improvement)
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Regional Technical Sales Representative employer: Snap-on Equipment Inc.
Contact Detail:
Snap-on Equipment Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Technical Sales Representative
✨Tip Number 1
Familiarise yourself with the collision repair industry and the specific needs of bodyshops. Understanding the challenges they face will help you tailor your sales pitch effectively and demonstrate how our products can solve their problems.
✨Tip Number 2
Network within the industry by attending relevant trade shows, workshops, or seminars. Building relationships with potential customers and industry professionals can give you valuable insights and open doors for future sales opportunities.
✨Tip Number 3
Practice your product demonstrations and training sessions to ensure you can deliver them confidently and effectively. Being well-prepared will not only impress potential clients but also enhance customer satisfaction during installations.
✨Tip Number 4
Stay updated on the latest trends and technologies in the collision repair sector. This knowledge will allow you to position our products as cutting-edge solutions, making you a more persuasive representative in front of customers.
We think you need these skills to ace Regional Technical Sales Representative
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Regional Technical Sales Representative position. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in technical sales, particularly within the collision repair industry. Highlight any previous roles where you've successfully driven sales or managed customer relationships.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how your background makes you a great fit for the position, especially your ability to execute product demonstrations and maintain customer satisfaction.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.
How to prepare for a job interview at Snap-on Equipment Inc.
✨Know Your Products Inside Out
Make sure you have a solid understanding of Car-O-Liner's products and how they benefit the collision repair industry. Be prepared to discuss specific features and advantages, as well as how they can solve customer problems.
✨Demonstrate Your Sales Skills
Prepare to showcase your sales experience, particularly in technical sales. Think of examples where you've successfully closed deals or built long-term relationships with clients, and be ready to share these stories during the interview.
✨Showcase Your Technical Knowledge
Since this role requires good technical knowledge of car manufacturing and collision repair, brush up on relevant terminologies like ROI and TCO. Be ready to discuss how this knowledge can help you in your sales approach.
✨Emphasise Customer Focus
Highlight your ability to understand and meet customer needs. Prepare examples of how you've gone above and beyond for clients in the past, and express your commitment to delivering exceptional customer experiences.