SMC Marketing Lead (ABM Growth Strategy)

• We’re looking for a Lead, SMC Marketing focusing on ABM Growth Strategy to join Snap Inc’s global Small and Medium Customers (SMC) organization.

This role will build Snap’s Medium advertiser pipeline strategy by translating SMC strategy and business objectives across Snap’s products into account based-marketing (ABM) plan

• Translate BD pipeline goals into quarterly forecasts for Marketing Qualified Accounts (MQAs) and pipeline.
• Provide investment recommendations by industry and region to achieve these goals
• Develop new sources to acquire qualified Medium advertisers through established and emerging channels, including publishers, communities, newsletters, podcasts, agencies, partners, and events
• Design 1: many, 1: few, and 1:1 ABM outreach and activation plays, defining who each play should reach, what content or experience it should offer, and what outcome it should drive
• Drive cross-functional delivery by establishing clear briefs, ownership, timelines, and dependencies, and aligning Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD through launch
• Own the test roadmap for new audiences, demand sources, messages, offers, and experiences.

Set a clear hypothesis and success measure each test and turn successful tests into repeatable ABM plays

• Lead the closed-loop partnership with Lifecycle Marketing, Growth, BD Strategy, and BD.

Define the context and next step that should accompany each qualified account, then using BD outcomes to improve future targeting and ABM plays

• Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals.

Measure performance against these goals and use the results to recommend which ABM plays to scale or improve using the results to recommend which ABM plays to scale or improve

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i. e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Lactation rooms (based on office location) and breastmilk shipping coverage
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 12 paid holidays per year
• 15 sick and safe days per year
• Social gatherings, team outings, and volunteering programs
• Speaker series, classes, and subscriptions to educational programs
• Meditation and yoga classes
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

Working knowledge of sales operations and processes, including account qualification, lead-to-account matching, CRM and marketing automation, source and stage definitions, contextual BD handoffs, and closed-loop reporting Deep knowledge of B2B demand generation and account-based marketing, including ideal customer profiles, target-account selection, account tiering, buying-group mapping, and 1: many, 1: few, and 1:1 program design Strong analytical skills, including experience managing marketing funnel, forecasting quarterly pipeline, conducting scenario planning, and translating pipeline goals into MQA targets, sourced pipeline, and investment requirements Excellent cross-functional leadership and communication skills, with the ability to turn strategy into priorities, briefs, ownership, timelines, decisions, and tradeoffs while influencing teams without direct authority Experience identifying and evaluating new demand channels and partnerships based on buyer fit, qualified reach, cost, operational effort, and pipeline potential Strong experimentation and measurement discipline, including hypothesis development, test design, success metrics, maturity windows, attribution limits, and the distinctions among engagement, attributed pipeline, and causal impact Strong account and buyer research skills, with the ability to translate customer needs, objections, and behavior into relevant offers, and experiences Multichannel ABM experience generating qualified accounts and pipeline Strong experimentation, measurement, and attribution expertise8+ years experience in B2B Marketing BS/BA degree or equivalent years of experience5+ years building B2B demand generation or ABM in high growth environment Cross-functional leadership across Marketing, Growth, Rev Ops, and BDStrong CRM, forecasting, and investment planning skills Experience testing new demand channels and partnerships

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