At a Glance
- Tasks: Lead brand marketing strategies and drive go-to-market plans across Europe.
- Company: Join Snap Inc., a tech company revolutionising communication through innovative products.
- Benefits: Enjoy comprehensive medical coverage, paid parental leave, and mental health support.
- Other info: Embrace a diverse culture with excellent career growth opportunities.
- Why this job: Make Snapchat essential for brands while working in a dynamic, collaborative environment.
- Qualifications: Experience in product marketing and a strong understanding of brand advertising.
The predicted salary is between 63000 - 77000 £ per year.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We're looking for a Lead, Product Marketing Manager to own Brand go to market across Europe in our Regional Product Marketing team. Our mission is to make Snapchat a must-buy for brand advertisers in every European market, by growing adoption of our video and Brand solutions across Snap's surfaces (Chat, Spotlight, Stories and Map): Video, Reserved and Takeovers, Creator solutions, and AR.
As a senior individual contributor, you will be the brand voice of the region to Sales leadership and Product, and help brands and agencies understand why Snapchat is essential to reach our community.
What You'll Do:
- Own the Europe Brand product goals, from quarterly goaling to delivery, and the go-to-market plans that drive them across European markets.
- Define the multi-quarter Brand strategy for Europe and fold it into the regional annual plan, with clear bets and trade-offs.
- Develop positioning, narrative and sales activation plans across the Brand portfolio, adapted to how European advertisers and agencies plan and buy video.
- Develop and scale sales enablement for European sellers (pitch narratives, case studies, playbooks and training) that drives adoption and revenue for Brand and video solutions.
- Act as the voice of the European advertiser: gather and synthesize market feedback, and work with global Product and Brand PMM teams to inform product strategy, pricing and roadmap.
- Lead relationships with agency holding companies and key brand advertisers on Brand products, and represent Snap at industry moments.
- Define and track KPIs for adoption, advertiser satisfaction and revenue, and deliver clear performance narratives to senior leadership in strategic reviews.
- Build scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities, and act as a thought partner and mentor within the team.
Knowledge, Skills & Abilities:
- Strong understanding of brand advertising and how advertisers and agencies in Europe evaluate and buy video, TV (BVOD, CTV) and brand-building media.
- Fluency in the social and video landscape, including how Snap's surfaces compare to and differentiate from competitive platforms.
- Strong command of brand measurement (brand lift, reach and frequency, MMM).
- Deep understanding of brand marketers' needs across priority verticals such as CPG, Retail, Luxury, Tech, Entertainment and Automotive.
- Strong executive presence with the ability to influence senior leaders without authority.
- Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple markets, teams and products.
- Exceptional communication and storytelling skills, with experience presenting to sales teams, product teams and advertiser and agency senior leadership.
- Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing capacity for high-value strategic work.
Minimum Qualifications:
- BS/BA degree or equivalent years of experience.
- Significant experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
- Experience in product marketing for brand advertising, video, or media products.
Preferred Qualifications:
- Experience leading marketing for video or social advertising products across multiple European markets.
- Experience at a media owner, ad platform or agency holding company on brand or video.
- Proficiency in GTM frameworks and strategic narrative development.
- Comfortable with data analysis and visualisation using tools like Looker or similar.
- Additional European languages a plus.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Product Marketing Manager - Brand employer: Snap Inc.
As a Support Worker with us, you will be part of a compassionate team dedicated to enhancing the lives of individuals with mobility impairments. Our inclusive work culture fosters personal and professional growth, offering training opportunities and support for your career development. Located in a vibrant community, we encourage creativity through activities like gardening and crafts, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Snap Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Snap Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Snap Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Snap Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Snap Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Snap Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Snap Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Snap Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Snap Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Snap Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
