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- Tasks: Lead marketing strategies for Snapchat’s app performance solutions and drive product adoption.
- Company: Join Snap Inc, a tech company revolutionising camera-enabled experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of app marketing and make a real impact on global strategies.
- Qualifications: Experience in product marketing and a passion for digital advertising.
The predicted salary is between 60000 - 80000 £ per year.
Snap Inc is a technology company focused on camera-enabled experiences. The Product Marketing team uses creativity, market research, and insights to optimise and inspire roadmaps for products across Snap Inc. We are looking for a Product Marketing Manager to lead Go To Market strategies for Snapchat’s App performance marketing solutions. You will use your knowledge of marketplaces, platforms, and products used by Direct Response advertisers to inform the roadmap, build global go-to-market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s solutions.
What you’ll do
- Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.
- Represent product teams in the markets by setting goals, managing product launches and implementing activations to drive adoption.
- Collaborate with technical and operations teams to monitor product performance.
- Be a recognized App marketing expert and develop go-to-market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies.
- Use market knowledge and analytical mindset to inform the roadmap through the collection and systematic extraction of key themes from marketers and advertisers who use the platform.
- Drive cross-functional alignment on go-to-market strategy & planning and track success metrics accordingly.
- Inspire and educate internal teams on Snapchat’s performance solutions for advertisers.
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Knowledge, Skills & Abilities
- Deep knowledge of the App performance digital ads landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance.
- Ability to transform complex concepts into simple actionable tasks.
- Excellent verbal and written communication skills, with high attention to detail.
- Strong analytical and problem-solving skills; ability to identify new opportunities and improve overall product marketing strategy.
- Strong project management skills with the ability to prioritize and execute go-to-market plans.
- Team player who can work cross-functionally with various stakeholder groups, with minimal guidance.
- Strong public speaking skills and comfortable presenting to large groups.
- Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, assess the capabilities and value proposition of ad products via market trends, advertiser feedback and competitive benchmarking.
Minimum Qualifications
- BS/BA degree or equivalent years of experience.
- Significant experience in product marketing/product strategy or other relevant digital performance marketing/sales work.
- App marketing experience.
Preferred Qualifications
- Experience in product marketing, product management, strategy at a technology or advertising technology company.
- Solid track record in launching products & driving global adoption.
- Experience with data analytics tools such as Looker & Excel, and collaboration with Data Science or Data Engineering teams.
- Experience in a performance-based advertiser or digital advertising tech company.
- Familiarity with Social media ads manager platforms and digital advertising measurement tools.
Snap is an equal opportunity employer. We are committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable laws.
Product Marketing Manager - Apps employer: Snap Inc.
Contact Detail:
Snap Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Apps
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in product marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Snap Inc. and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Snap team.
We think you need these skills to ace Product Marketing Manager - Apps
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role and what we’re looking for. Dive into the job description and highlight key skills and experiences that match your background. This will help you tailor your application to show us why you're the perfect fit!
Be Authentic: We want to hear your voice! Don’t be afraid to let your personality shine through in your application. Share your passion for product marketing and how your unique experiences have shaped your approach. Remember, we’re looking for someone who can inspire and educate, so show us what makes you tick!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your skills in product marketing. Use numbers and examples to illustrate how you've driven adoption or improved strategies in previous roles. This helps us see the impact you've made and how you can do the same with us!
Proofread Like a Pro: Attention to detail is key in our world, so make sure to proofread your application before hitting send. Typos and grammatical errors can distract from your message. Take a moment to review your work, or even better, ask a friend to give it a once-over. We want to see your best self!
How to prepare for a job interview at Snap Inc.
✨Know Your Stuff
Make sure you brush up on the latest trends in app performance marketing, especially for the verticals mentioned in the job description. Familiarise yourself with Snapchat’s advertising products and how they fit into the broader digital landscape. This will show that you're not just interested in the role but also passionate about the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analytics tools in your previous roles. Be ready to share specific examples of how you've transformed complex data into actionable marketing strategies. This is crucial for demonstrating your ability to inform roadmaps and drive product adoption.
✨Collaboration is Key
Since the role involves working closely with Product Management and Sales teams, think of examples where you've successfully collaborated across different departments. Highlight your project management skills and how you’ve driven alignment on go-to-market strategies in the past.
✨Practice Your Pitch
As a Product Marketing Manager, you'll need strong public speaking skills. Prepare a brief presentation on a marketing strategy or product launch you've led before. Practising this will help you feel more confident during the interview and showcase your ability to communicate effectively.