At a Glance
- Tasks: Launch and grow advertising products in the EMEA region with cross-functional teams.
- Company: Join a leading tech company focused on innovative advertising solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Be a key player in shaping marketing strategies for exciting app products.
- Qualifications: Experience in product marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
What you’ll do:
- Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.
- Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption.
- Collaborate with technical and operations teams to monitor product performance.
- Be a recognized App marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies.
- Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.
- Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly.
- Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers.
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Knowledge, Skills & Abilities:
- Deep knowledge of the App performance digital ads competitive landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance.
- Ability to transform complex and nuanced concepts into simple actionable tasks.
- Excellent verbal and written communication skills, with high attention to detail.
- Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy.
- Strong project management skills with the ability to prioritize and execute go-to-market plans.
- A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance.
- Strong public speaking skills and comfortable presenting to large groups.
- Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.
Minimum Qualifications:
- BS/BA degree or equivalent years of experience.
- Significant experience in product marketing/product strategy or other relevant digital performance marketing/sales work.
- App marketing experience.
Preferred Qualifications:
- Experience in product marketing, product management, strategy at a technology or advertising technology company.
- Solid track record in launching products & driving global adoption.
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams.
- Experience in a performance-based advertiser or digital advertising tech company.
- Well versed with Social media ads manager platforms, and digital advertising measurement tools.
Product Marketing Manager employer: Snap Inc.
At Snap, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Product Marketing Manager in the vibrant EMEA region, you'll have the opportunity to collaborate with cross-functional teams, drive innovative marketing strategies, and contribute to the growth of cutting-edge advertising products. With a strong emphasis on professional development and a culture that values creativity and diversity, Snap is an exceptional employer for those seeking meaningful and rewarding careers in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at companies you admire. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in app marketing and product strategy, and show us how your skills align with our needs.
Show Off Your Analytical Skills:We love a good data-driven approach! In your application, share examples of how you've used analytics to inform marketing strategies or improve product performance. This will really catch our eye.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate attention to detail, so make sure there are no typos or grammatical errors!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Snap Inc.
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stack up against competitors. This will help you speak confidently about how to drive adoption and market strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've identified opportunities through market research or performance metrics. This will demonstrate your analytical mindset and problem-solving abilities.
✨Communicate Clearly and Effectively
Since strong communication skills are key for this role, practice articulating complex ideas in simple terms. Use examples from your experience to illustrate how you've successfully communicated product positioning and marketing initiatives to various stakeholders.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, such as Product Management and Sales. Share specific instances where you’ve driven alignment on go-to-market strategies or managed product launches, showcasing your project management skills and ability to work as a team player.
