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- Tasks: Lead marketing strategies for Snapchat’s app performance solutions and drive product adoption.
- Company: Join Snap Inc, a tech company revolutionising camera-enabled experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of innovative marketing in the dynamic world of digital advertising.
- Qualifications: Experience in product marketing and a passion for app performance strategies.
- Other info: Collaborative environment with a focus on creativity and market insights.
The predicted salary is between 60000 - 80000 £ per year.
Snap Inc is a technology company focused on camera-enabled experiences. The Product Marketing team uses creativity, market research, and insights to optimise and inspire roadmaps for products across Snap Inc. We are looking for a Product Marketing Manager to lead Go To Market strategies for Snapchat’s App performance marketing solutions. You will use your knowledge of marketplaces, platforms, and products used by Direct Response advertisers to inform the roadmap, build global go-to-market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s solutions.
What you’ll do
- Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.
- Represent product teams in the markets by setting goals, managing product launches and implementing activations to drive adoption.
- Collaborate with technical and operations teams to monitor product performance.
- Be a recognized App marketing expert and develop go-to-market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies.
- Use market knowledge and analytical mindset to inform the roadmap through the collection and systematic extraction of key themes from marketers and advertisers who use the platform.
- Drive cross-functional alignment on go-to-market strategy & planning and track success metrics accordingly.
- Inspire and educate internal teams on Snapchat’s performance solutions for advertisers.
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Knowledge, Skills & Abilities
- Deep knowledge of the App performance digital ads landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance.
- Ability to transform complex concepts into simple actionable tasks.
- Excellent verbal and written communication skills, with high attention to detail.
- Strong analytical and problem-solving skills; ability to identify new opportunities and improve overall product marketing strategy.
- Strong project management skills with the ability to prioritize and execute go-to-market plans.
- Team player who can work cross-functionally with various stakeholder groups, with minimal guidance.
- Strong public speaking skills and comfortable presenting to large groups.
- Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, assess the capabilities and value proposition of ad products via market trends, advertiser feedback and competitive benchmarking.
Minimum Qualifications
- BS/BA degree or equivalent years of experience.
- Significant experience in product marketing/product strategy or other relevant digital performance marketing/sales work.
- App marketing experience.
Preferred Qualifications
- Experience in product marketing, product management, strategy at a technology or advertising technology company.
- Solid track record in launching products & driving global adoption.
- Experience with data analytics tools such as Looker & Excel, and collaboration with Data Science or Data Engineering teams.
- Experience in a performance-based advertiser or digital advertising tech company.
- Familiarity with Social media ads manager platforms and digital advertising measurement tools.
Snap is an equal opportunity employer. We are committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable laws.
Product Marketing Manager - Apps in London employer: Snap Inc.
Contact Detail:
Snap Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Apps in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Snap Inc. Use LinkedIn to connect and engage with them. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes. When you get the chance to chat with hiring managers, share these examples to demonstrate your expertise in app performance marketing.
✨Tip Number 3
Prepare for interviews by diving deep into Snap Inc's products and their market strategies. Be ready to discuss how you can contribute to their goals, especially in the EMEA region. Tailor your insights to align with their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Snap team. Let's make it happen!
We think you need these skills to ace Product Marketing Manager - Apps in London
Some tips for your application 🫡
Show Your Passion for Product Marketing: When writing your application, let your enthusiasm for product marketing shine through! Share specific examples of how you've successfully launched products or driven adoption in the past. We love seeing candidates who are genuinely excited about the role and the impact they can make.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in app performance marketing. Use keywords from the job description to demonstrate that you understand what we're looking for. This helps us see how you fit into our team right from the start!
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Avoid jargon unless it's industry-specific and relevant. Remember, we want to understand your skills and experiences without having to sift through unnecessary fluff!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. This ensures your application goes straight to our recruitment team, and we can review it promptly. Plus, it shows you're serious about joining us at StudySmarter!
How to prepare for a job interview at Snap Inc.
✨Know Your Product Inside Out
Before the interview, dive deep into Snapchat’s App performance marketing solutions. Understand the features, benefits, and how they compare to competitors. This knowledge will help you articulate your ideas clearly and show that you're genuinely interested in the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analytics tools in past roles. Be ready to share specific examples of how you've identified opportunities or improved marketing strategies based on data insights. This will demonstrate your analytical mindset, which is crucial for this position.
✨Prepare for Cross-Functional Collaboration Questions
Think of examples where you've successfully worked with different teams, like Product Management or Sales. Highlight your project management skills and how you’ve driven alignment across various stakeholders. This will show that you can thrive in a collaborative environment.
✨Practice Your Presentation Skills
Since strong public speaking skills are essential, practice presenting your ideas clearly and confidently. You might be asked to present a go-to-market strategy or a product launch plan, so being comfortable in front of an audience will set you apart from other candidates.