Lead, Advertiser Growth Strategy

Lead, Advertiser Growth Strategy – Snap Inc.

Snap Inc. is a technology company that empowers people to express themselves and learn about the world through visual messaging, augmented reality, and AR glasses. We are hiring a Lead, Advertiser Growth Strategy to design, launch, and scale high‑impact business development programs that acquire and grow medium‑sized advertisers globally.

What you’ll do

• Build and execute partnership‑led programs that drive acquisition of medium‑sized advertisers while supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends and translate them into scalable acquisition and retention programs.
• Partner with BD, Marketing, Product, and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in‑product experiences) that accelerate customer acquisition and adoption.
• Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
• Test, optimize, and scale programs through experimentation frameworks and a test‑and‑learn approach.
• Lead cross‑functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
• Communicate strategies, results, and recommendations clearly to executives and key stakeholders.

Knowledge, Skills & Abilities

• Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data‑driven decision‑making skills.
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
• Strong cross‑functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
• Familiarity with the digital advertising industry and experience with SMB/medium‑sized advertisers is a plus.
• Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.

Minimum Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.

Preferred Qualifications

• Master’s degree, MBA, or degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Passion for structured problem solving, hypothesis testing, and growth strategy.
• Enthusiasm for Snap’s mission, creativity, and innovation.

Benefits

Snap Inc. offers a comprehensive benefits package that includes paid parental leave, medical coverage, mental health support, and competitive compensation.

Legal & Equal Opportunity Statement

Snap Inc. is an equal opportunity employer. We provide employment opportunities regardless of race, color, religion, sex, gender identity, sexual orientation, disability, veteran status, or any other protected classification in accordance with applicable federal, state, and local laws. EOE, including disability/vets.