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- Tasks: Manage and optimise paid search campaigns to drive performance and growth.
- Company: Join a dynamic digital marketing team with a focus on innovation.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional development.
- Why this job: Take ownership of your work and make a real impact in the digital space.
- Qualifications: 4+ years experience in digital marketing and strong analytical skills required.
- Other info: Fast-paced environment with great potential for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Join our Digital Team as Senior Paid Search Executive! This is a chance to have real ownership and autonomy over this area of the business and really make your mark!
The Senior Paid Search Executive will work closely with the Digital Marketing Manager and wider digital team to deliver sustainable growth across the paid media channels. The role’s primary objective is to manage paid search activity across all markets. It is also responsible for working across paid social, affiliates, and other digital marketing channels when required.
Key responsibilities:
- PPC Day-to-day management of all campaigns, focusing on driving performance to deliver the expected ROAS within agreed budgets.
- Work with internal teams to ensure on-time launch of campaigns.
- Review and improve the account structure to maximise impression share, traffic, and revenue.
- Constant in-platform monitoring of performance.
- Product feed management & optimisation.
- Campaign structure and bidding strategy review.
- Co-ordinate all the required assets, from briefing to launch.
- Actively log in to the engines to review activity and report on performance.
- Report on performance and provide clear actionable insight.
- Responsible for proofreading all ads and checking all destination URLs before go-live.
- Support as required to ensure all ads are launched on time and to a high standard.
- Coordinate all the assets required, from briefing to the design team to uploading to the engines.
- Support the management of the full funnel ad plan and build social ads.
- Review performance and report on activity.
General:
- Produce daily / weekly / monthly reports for the Ecommerce team.
- Keep the digital marketing planner up to date.
- Monthly digital marketing reporting.
- Analysis of performance marketing campaigns.
- Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
What We’re Looking For:
- Graduate 2:1 or relevant industry qualification or experience, with a minimum of 4 years' work experience.
- Proficient user of Microsoft Excel.
- Confidence in handling & manipulating numerical data.
- Excellent communication skills, both written & spoken.
- Strong time management skills with ability to meet deadlines.
- Excellent organisational skills and attention to detail is a must.
- Google Analytics experience preferred.
- Have a visual and aesthetic awareness.
No agencies please, only successful candidates will be contacted.
Senior Paid Search Executive in Watford employer: Smythson of Bond Street
Contact Detail:
Smythson of Bond Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend digital marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid search campaigns and results. This will give you an edge during interviews and demonstrate your hands-on experience in managing PPC activities.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of Google Analytics and PPC strategies. Be ready to discuss how you've driven performance in past roles and how you can bring that expertise to our Digital Team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Senior Paid Search Executive in Watford
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring your unique flair to the Senior Paid Search Executive role and make a real impact on our team.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your relevant experience in paid search and digital marketing. We love seeing how your skills align with what we're looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. This will help us see your potential at a glance!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Smythson of Bond Street
✨Know Your Numbers
As a Senior Paid Search Executive, you'll be dealing with a lot of data. Brush up on your numerical skills and be ready to discuss how you've used data to drive performance in past campaigns. Be prepared to share specific examples of how you’ve maximised ROAS or improved account structures.
✨Showcase Your Campaign Management Skills
Make sure to highlight your experience in managing PPC campaigns. Discuss the tools and strategies you've used for day-to-day management, and be ready to explain how you ensure campaigns launch on time and meet performance targets. Real-life examples will make your case stronger!
✨Demonstrate Your Analytical Mindset
The role requires constant monitoring and reporting on performance. Be prepared to talk about how you analyse campaign results and what actionable insights you've derived from them. Showing that you can think critically about data will impress the interviewers.
✨Communicate Clearly and Confidently
Excellent communication skills are a must for this role. Practice articulating your thoughts clearly, especially when discussing complex topics like bidding strategies or product feed management. Remember, it’s not just about what you say, but how you say it!
