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- Tasks: Manage and optimise paid search campaigns to drive performance and growth.
- Company: Join a dynamic digital team with a focus on innovation and collaboration.
- Benefits: Enjoy autonomy, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in digital marketing and enhance your skills in a fast-paced environment.
- Qualifications: Graduate with 4+ years of experience in digital marketing and strong analytical skills.
- Other info: Be part of a supportive team that values creativity and results.
The predicted salary is between 36000 - 60000 £ per year.
Join our Digital Team as Senior Paid Search Executive! This is a chance to have real ownership and autonomy over this area of the business and really make your mark!
The Senior Paid Search Executive will work closely with the Digital Marketing Manager and wider digital team to deliver sustainable growth across the paid media channels. The role’s primary objective is to manage paid search activity across all markets. It is also responsible for working across paid social, affiliates, and other digital marketing channels when required.
Key responsibilities:
- PPC Day-to-day management of all campaigns, focusing on driving performance to deliver the expected ROAS within agreed budgets.
- Work with internal teams to ensure on-time launch of campaigns.
- Review and improve the account structure to maximise impression share, traffic, and revenue.
- Constant in-platform monitoring of performance.
- Product feed management & optimisation.
- Campaign structure and bidding strategy review.
- Co-ordinate all the required assets, from briefing to launch.
- Actively log in to the engines to review activity and report on performance.
- Report on performance and provide clear actionable insight.
- Responsible for proofreading all ads and checking all destination URLs before go-live.
- Support as required to ensure all ads are launched on time and to a high standard.
- Coordinate all the assets required, from briefing to the design team to uploading to the engines.
- Support the management of the full funnel ad plan and build social ads.
- Review performance and report on activity.
General:
- Produce daily / weekly / monthly reports for the Ecommerce team.
- Keep the digital marketing planner up to date.
- Monthly digital marketing reporting.
- Analysis of performance marketing campaigns.
- Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
What We’re Looking For:
- Graduate 2:1 or relevant industry qualification or experience, with a minimum of 4 years' work experience.
- Proficient user of Microsoft Excel.
- Confidence in handling & manipulating numerical data.
- Excellent communication skills, both written & spoken.
- Strong time management skills with ability to meet deadlines.
- Excellent organisational skills and attention to detail is a must.
- Google Analytics experience preferred.
- Have a visual and aesthetic awareness.
No agencies please, only successful candidates will be contacted.
Senior Paid Search Executive in Shrewsbury employer: Smythson of Bond Street
Contact Detail:
Smythson of Bond Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Shrewsbury
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work with paid search. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. Use data visualisation to highlight your achievements in PPC and other channels. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics and Excel. Be ready to discuss how you've optimised campaigns in the past and share specific examples. Practice common interview questions related to digital marketing to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team. Let’s make your mark together!
We think you need these skills to ace Senior Paid Search Executive in Shrewsbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Executive role. Highlight your experience with PPC campaigns and any relevant achievements that showcase your ability to drive performance and deliver results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at StudySmarter. Don’t forget to mention your experience with Google Analytics and Excel!
Showcase Your Analytical Skills: Since this role involves a lot of data handling, make sure to highlight your analytical skills in your application. Share examples of how you've used data to improve campaign performance or optimise strategies in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Smythson of Bond Street
✨Know Your Numbers
As a Senior Paid Search Executive, you'll be dealing with a lot of data. Brush up on your numerical skills and be ready to discuss how you've used data to drive performance in past campaigns. Be prepared to share specific examples of how you’ve maximised ROAS or improved account structures.
✨Showcase Your Campaign Management Skills
Make sure to highlight your experience in managing PPC campaigns. Discuss the tools and strategies you've used for campaign optimisation, and be ready to explain how you monitor performance and make adjustments. This will show that you have the hands-on experience they’re looking for.
✨Communicate Clearly
Excellent communication is key in this role. Practice articulating your thoughts clearly and concisely. Be prepared to explain complex concepts in simple terms, especially when discussing your past experiences with internal teams or stakeholders.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like a campaign underperforming. Think through your problem-solving process and be ready to discuss how you would analyse the situation, implement changes, and measure success. This will demonstrate your strategic thinking and adaptability.