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- Tasks: Manage and optimise paid search campaigns to drive performance and growth.
- Company: Join a dynamic digital marketing team with a focus on innovation.
- Benefits: Enjoy autonomy, competitive salary, and opportunities for professional development.
- Why this job: Make your mark in digital marketing and lead impactful campaigns.
- Qualifications: 4+ years experience in digital marketing and strong analytical skills.
- Other info: Collaborative environment with a focus on creativity and results.
The predicted salary is between 36000 - 60000 £ per year.
Join our Digital Team as Senior Paid Search Executive! This is a chance to have real ownership and autonomy over this area of the business and really make your mark!
The Senior Paid Search Executive will work closely with the Digital Marketing Manager and wider digital team to deliver sustainable growth across the paid media channels. The role’s primary objective is to manage paid search activity across all markets. It is also responsible for working across paid social, affiliates, and other digital marketing channels when required.
Key responsibilities:
- PPC Day-to-day management of all campaigns, focusing on driving performance to deliver the expected ROAS within agreed budgets.
- Work with internal teams to ensure on-time launch of campaigns.
- Review and improve the account structure to maximise impression share, traffic, and revenue.
- Constant in-platform monitoring of performance.
- Product feed management & optimisation.
- Campaign structure and bidding strategy review.
- Co-ordinate all the required assets, from briefing to launch.
- Actively log in to the engines to review activity and report on performance.
- Report on performance and provide clear actionable insight.
- Responsible for proofreading all ads and checking all destination URLs before go-live.
- Support as required to ensure all ads are launched on time and to a high standard.
- Coordinate all the assets required, from briefing to the design team to uploading to the engines.
- Support the management of the full funnel ad plan and build social ads.
- Review performance and report on activity.
General:
- Produce daily / weekly / monthly reports for the Ecommerce team.
- Keep the digital marketing planner up to date.
- Monthly digital marketing reporting.
- Analysis of performance marketing campaigns.
- Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
What We’re Looking For:
- Graduate 2:1 or relevant industry qualification or experience, with a minimum of 4 years' work experience.
- Proficient user of Microsoft Excel.
- Confidence in handling & manipulating numerical data.
- Excellent communication skills, both written & spoken.
- Strong time management skills with ability to meet deadlines.
- Excellent organisational skills and attention to detail is a must.
- Google Analytics experience preferred.
- Have a visual and aesthetic awareness.
No agencies please, only successful candidates will be contacted.
Senior Paid Search Executive in Edinburgh employer: Smythson of Bond Street
Contact Detail:
Smythson of Bond Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work with paid search. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. Use data to highlight your achievements, like ROAS improvements or successful ad launches. This will give potential employers a clear picture of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of PPC strategies and tools. Be ready to discuss how you’ve managed campaigns in the past and the insights you've gained from performance reports. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some digital magic happen together!
We think you need these skills to ace Senior Paid Search Executive in Edinburgh
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring your unique flair to the Senior Paid Search Executive role and make a real impact on our team.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your relevant experience in paid search and digital marketing. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This will help us quickly see why you’re the perfect fit for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Smythson of Bond Street
✨Know Your Numbers
As a Senior Paid Search Executive, you'll be dealing with a lot of data. Brush up on your numerical skills and be ready to discuss how you've used data to drive performance in past campaigns. Be prepared to share specific examples of how you’ve maximised ROAS or improved account structures.
✨Showcase Your Campaign Management Skills
Make sure to highlight your experience in managing PPC campaigns. Discuss the tools and strategies you've used for day-to-day management, and be ready to explain how you monitor performance and optimise campaigns. This will show that you have the hands-on experience they’re looking for.
✨Communicate Clearly
Excellent communication is key in this role. Practice articulating your thoughts clearly and concisely. You might be asked to explain complex concepts, so being able to break them down into simple terms will demonstrate your expertise and make a great impression.
✨Prepare for Performance Analysis
Since reporting and analysis are crucial parts of the job, come prepared with insights from your previous roles. Think about how you’ve analysed campaign performance and what actionable insights you provided. This will show that you can not only manage campaigns but also learn and adapt from the results.