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- Tasks: Manage paid search campaigns and drive performance for sustainable growth.
- Company: Join a dynamic digital marketing team with a focus on innovation.
- Benefits: Enjoy autonomy, competitive salary, and opportunities for professional development.
- Why this job: Make your mark in digital marketing and lead impactful campaigns.
- Qualifications: 4+ years experience in digital marketing and strong analytical skills.
- Other info: Collaborative environment with a focus on creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Join our Digital Team as Senior Paid Search Executive! This is a chance to have real ownership and autonomy over this area of the business and really make your mark!
The Senior Paid Search Executive will work closely with the Digital Marketing Manager and wider digital team to deliver sustainable growth across the paid media channels. The role’s primary objective is to manage paid search activity across all markets. It is also responsible for working across paid social, affiliates, and other digital marketing channels when required.
Key responsibilities:
- PPC Day-to-day management of all campaigns, focusing on driving performance to deliver the expected ROAS within agreed budgets.
- Work with internal teams to ensure on-time launch of campaigns.
- Review and improve the account structure to maximise impression share, traffic, and revenue.
- Constant in-platform monitoring of performance.
- Product feed management & optimisation.
- Campaign structure and bidding strategy review.
- Co-ordinate all the required assets, from briefing to launch.
- Actively log in to the engines to review activity and report on performance.
- Report on performance and provide clear actionable insight.
- Responsible for proofreading all ads and checking all destination URLs before go-live.
- Support as required to ensure all ads are launched on time and to a high standard.
- Coordinate all the assets required, from briefing to the design team to uploading to the engines.
- Support the management of the full funnel ad plan and build social ads.
- Review performance and report on activity.
General:
- Produce daily / weekly / monthly reports for the Ecommerce team.
- Keep the digital marketing planner up to date.
- Monthly digital marketing reporting.
- Analysis of performance marketing campaigns.
- Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
What We’re Looking For:
- Graduate 2:1 or relevant industry qualification or experience, with a minimum of 4 years' work experience.
- Proficient user of Microsoft Excel.
- Confidence in handling & manipulating numerical data.
- Excellent communication skills, both written & spoken.
- Strong time management skills with ability to meet deadlines.
- Excellent organisational skills and attention to detail is a must.
- Google Analytics experience preferred.
- Have a visual and aesthetic awareness.
No agencies please, only successful candidates will be contacted.
Senior Paid Search Executive in Colchester employer: Smythson of Bond Street
Contact Detail:
Smythson of Bond Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Colchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Bring your ideas to the table; they’ll love seeing your enthusiasm and initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Senior Paid Search Executive in Colchester
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with PPC and digital marketing in your application. We want to see how you've driven performance and managed campaigns in the past, so don’t hold back!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts well. We appreciate a well-organised application that gets straight to the point!
Tailor Your Application: Don’t just send a generic application! Tailor it to our Senior Paid Search Executive role. Mention specific skills and experiences that align with what we’re looking for, like your proficiency in Excel or Google Analytics.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Smythson of Bond Street
✨Know Your Numbers
As a Senior Paid Search Executive, you'll be dealing with data all the time. Brush up on your numerical skills and be ready to discuss how you've used data to drive performance in past campaigns. Be prepared to share specific examples of how you’ve maximised ROAS or improved account structures.
✨Showcase Your Campaign Management Skills
Make sure to highlight your experience in managing PPC campaigns. Talk about the tools you’ve used for monitoring performance and how you’ve optimised campaigns in real-time. Bring along any reports or case studies that demonstrate your success in this area.
✨Communicate Clearly
Excellent communication is key in this role. Practice articulating your thoughts clearly and concisely. Be ready to explain complex concepts in simple terms, especially when discussing campaign strategies or performance insights. This will show that you can effectively collaborate with both technical and non-technical team members.
✨Be Detail-Oriented
Attention to detail is crucial for proofreading ads and checking URLs. During the interview, mention specific instances where your attention to detail made a difference in your work. You might even want to bring a checklist of what you do to ensure everything is perfect before a campaign goes live.
