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- Tasks: Manage paid search campaigns and drive performance for sustainable growth.
- Company: Join a dynamic digital marketing team with a focus on innovation.
- Benefits: Enjoy autonomy, competitive salary, and opportunities for professional development.
- Why this job: Make your mark in digital marketing and lead impactful campaigns.
- Qualifications: 4+ years experience in digital marketing and strong analytical skills.
- Other info: Collaborative environment with a focus on creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Join our Digital Team as Senior Paid Search Executive! This is a chance to have real ownership and autonomy over this area of the business and really make your mark!
The Senior Paid Search Executive will work closely with the Digital Marketing Manager and wider digital team to deliver sustainable growth across the paid media channels. The role’s primary objective is to manage paid search activity across all markets. It is also responsible for working across paid social, affiliates, and other digital marketing channels when required.
Key responsibilities:
- PPC Day-to-day management of all campaigns, focusing on driving performance to deliver the expected ROAS within agreed budgets.
- Work with internal teams to ensure on-time launch of campaigns.
- Review and improve the account structure to maximise impression share, traffic, and revenue.
- Constant in-platform monitoring of performance.
- Product feed management & optimisation.
- Campaign structure and bidding strategy review.
- Co-ordinate all the required assets, from briefing to launch.
- Actively log in to the engines to review activity and report on performance.
- Report on performance and provide clear actionable insight.
- Responsible for proofreading all ads and checking all destination URLs before go-live.
- Support as required to ensure all ads are launched on time and to a high standard.
- Coordinate all the assets required, from briefing to the design team to uploading to the engines.
- Support the management of the full funnel ad plan and build social ads.
- Review performance and report on activity.
General:
- Produce daily / weekly / monthly reports for the Ecommerce team.
- Keep the digital marketing planner up to date.
- Monthly digital marketing reporting.
- Analysis of performance marketing campaigns.
- Periodic website testing through varying devices to ensure all pages, content and user journeys are functioning correctly.
What We’re Looking For:
- Graduate 2:1 or relevant industry qualification or experience, with a minimum of 4 years' work experience.
- Proficient user of Microsoft Excel.
- Confidence in handling & manipulating numerical data.
- Excellent communication skills, both written & spoken.
- Strong time management skills with ability to meet deadlines.
- Excellent organisational skills and attention to detail is a must.
- Google Analytics experience preferred.
- Have a visual and aesthetic awareness.
No agencies please, only successful candidates will be contacted.
Senior Paid Search Executive in Birmingham employer: Smythson of Bond Street
Contact Detail:
Smythson of Bond Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can contribute to their paid search efforts and drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Senior Paid Search Executive in Birmingham
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring your unique flair to the Senior Paid Search Executive role and make a real impact on our team.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your relevant experience in paid search and digital marketing. We love seeing how your skills align with what we're looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. This will help us see your potential at a glance!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Smythson of Bond Street
✨Know Your Numbers
As a Senior Paid Search Executive, you'll be dealing with a lot of data. Brush up on your numerical skills and be ready to discuss how you've used data to drive performance in past campaigns. Be prepared to share specific examples of how you’ve maximised ROAS or improved campaign structures.
✨Showcase Your Campaign Management Skills
Make sure to highlight your experience in managing PPC campaigns. Talk about the tools you’ve used for monitoring performance and how you’ve optimised campaigns in real-time. Bring along any reports or case studies that demonstrate your success in this area.
✨Communicate Clearly
Excellent communication is key in this role. Practice articulating your thoughts clearly and concisely. Be ready to explain complex concepts in simple terms, especially when discussing your strategies for ad copy proofreading and asset coordination.
✨Demonstrate Your Organisational Skills
With multiple campaigns running simultaneously, strong organisational skills are a must. Prepare to discuss how you manage your time and keep track of various projects. You might even want to bring a sample of your digital marketing planner to show how you stay on top of everything.
